---
title: "Trend — collagen hair mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/collagen-hair-mask/trend"
last_updated: "2026-08-10T18:20:49.939Z"
locale: en
meta:
  description: "Niche score 45/100 · $96K/yr market · 118K searches/yr · $15.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $96K/yr market · 118K searches/yr · $15.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — collagen hair mask - Flapen"
---

# **collagen hair mask**

**Skip it**

Soft demand (-11.2% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 19Conversion 59Competition 34Returns 97Price range 74Avg price 77Brand share 34Review moat 23Quality gap 55

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.91–$41.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$96K**

$96K/yr · 118K searches

**Review moat**

**Bad****7,836.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

## Trend