---
title: "Trend — cold eye patches - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cold-eye-patches/trend"
last_updated: "2026-08-05T23:57:54.290Z"
locale: en
meta:
  description: "Niche score 50/100 · $155K/yr market · 94K searches/yr. A deep review moat (8,280 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $155K/yr market · 94K searches/yr. A deep review moat (8,280 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cold eye patches - Flapen"
---

# **cold eye patches**

**Worth a look**

Shows low returns (0.5%), but a deep review moat (8,280 avg reviews) keeps it on the watch list.

Market size 33Growth 25Conversion 82Competition 30Returns 98Price range 81Avg price 85Brand share 28Review moat 23Quality gap 65

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.94**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.24–$58.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$155K**

$155K/yr · 94K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,280.37**

avg incumbent reviews — the moat a new listing must climb

## Trend