---
title: "Coffee and Whiskey Bath and Body Works — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coffee-and-whiskey-bath-and-body-works"
last_updated: "2026-08-07T08:49:19.379Z"
locale: en
meta:
description: "Niche score 39/100 · $65K/yr market · 72K searches/yr · $33.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $65K/yr market · 72K searches/yr · $33.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coffee and Whiskey Bath and Body Works — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **coffee and whiskey bath and body works**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 13Conversion 33Competition 26Returns 96Price range 90Avg price 95Brand share 0Review moat 81Quality gap 47
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.69–$90.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****387.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$65K**
$65K/yr · 72K searches
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coffee and whiskey bath and body works is a $65K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee and whiskey bath and body works market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#804**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **38%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Bath & Body Works49% - Viking Revolution34% - Generic10% - White Barn3% - MYT3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coffee-and-whiskey-bath-and-body-works/trend)
## **Top coffee and whiskey bath and body works search terms**
- **coffee and whiskey bath and body works**33K/yr-38.2%1.5% conv. - **coffee and whiskey cologne**14K/yr+0.7%4.0% conv. - **bath and body works coffee and whiskey**11K/yr-27.4%1.2% conv. - **coffee and whiskey**6K/yr-23.8%2.3% conv. - **coffee and whiskey body wash**4K/yr-9.8%1.8% conv. - **coffee and whiskey lotion**3K/yr-3.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coffee-and-whiskey-bath-and-body-works/search-terms)
## **Top coffee and whiskey bath and body works products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works Bath and Body Works Coffee & Whiskey Mens Fragrance 3.4 Ounces Cologne Spray (Coffee Whiskey)**Bath & Body Works**$90.45**4.6★241 rev](https://www.amazon.com/dp/B0BL87Z9P4) [2**Viking Revolution Coffee and Whiskey Cologne for Men - Eau de Parfum - Earthy Perfume with Notes of Roasted Coffee Aged Whiskey Sandalwood Cedar Patchouli Vanilla - Gifts for Men 3.5 Fl Oz**Viking Revolution**$24.08**4.4★185 rev](https://www.amazon.com/dp/B0DNZRCXPR) [3**Whiskey & Coffee Cologne Mist - Inspired by BBWS Coffee & Whiskey | Long Lasting Scent | Fragrance Dupe**Generic**$22.00**4.2★15 rev](https://www.amazon.com/dp/B0DH4STMTM) [4**Bath & Body Works Bourbon Mens 3-IN-1 Hair & Body Wash 10 Oz. (Coffee & Whiskey)**Bath & Body Works**$41.51**4.6★507 rev](https://www.amazon.com/dp/B0CW22XRQH) [5**Bath & Body Works Coffee & Whiskey Body Spray for Men 2-pack 3.7oz**Bath & Body Works**$51.51**4.6★56 rev](https://www.amazon.com/dp/B0BQHYBBKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Mens Collection Coffee & Whiskey Body Spray 3.7 Oz**Bath & Body Works**$42.22**1 rev1mo ago](https://www.amazon.com/dp/B0H4B2XX4G) [**Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$11.19**256 rev11mo ago](https://www.amazon.com/dp/B0FLYHR8L4) [**Bath & Body Works Coffee & Whiskey Single Wick Candle 8 oz Warm Coffee Whiskey & Vanilla Blend**Bath & Body Works**$20.22**6 rev11mo ago](https://www.amazon.com/dp/B0FLQLQR1J) [**Bath & Body Works Coffee & Whiskey 4 Pack Wallflowers Home Fragrance Refill Bulbs with a Natural Oats Sample Soap**Bath & Body Works**$37.15**7 rev1y ago](https://www.amazon.com/dp/B0DY9DLL5Y) [**Viking Revolution Coffee Whiskey Body Lotion for Men Mens Lotion for Dry Skin with Shea Butter Hyaluronic Acid and Vitamin B5 Nourishing Mens Body Lotion for Hydrated and Smooth Skin (8oz 1 Pack)**Viking Revolution**$9.69**876 rev1y ago](https://www.amazon.com/dp/B0DQ5FDNM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Mens Collection Coffee & Whiskey Body Spray 3.7 Oz**Bath & Body Works**$42.22**5.0★**▲ 625%**](https://www.amazon.com/dp/B0H4B2XX4G) [**Viking Revolution Coffee Whiskey Mens Shampoo and Conditioner Set with Biotin and Jojoba Oil - Natural Hair Shampoo and Hair Conditioner for Men with Vitamin B5- Shampoo and Conditioner Set Men (17Oz)**Viking Revolution**$28.32**4.4★**▲ 215%**](https://www.amazon.com/dp/B0D9HPJQGY) [**Viking Revolution 4 Pack Solid Cologne for Men - Mens Cologne Gift Set Including Coffee and Whiskey Palo Santo Sea Salt Bourbon and Suede - Travel Size Gifts for Men (0.5 Oz each)**Viking Revolution**$11.19**4.3★**▲ 165%**](https://www.amazon.com/dp/B0FLYHR8L4) [**Viking Revolution Coffee and Whiskey Cologne for Men - Eau de Parfum - Earthy Perfume with Notes of Roasted Coffee Aged Whiskey Sandalwood Cedar Patchouli Vanilla - Gifts for Men 3.5 Fl Oz**Viking Revolution**$24.08**4.4★**▲ 137%**](https://www.amazon.com/dp/B0DNZRCXPR) [**Bath & Body Works Coffee & Whiskey Single Wick Candle 8 oz Warm Coffee Whiskey & Vanilla Blend**Bath & Body Works**$20.22**4.8★**▲ 129%**](https://www.amazon.com/dp/B0FLQLQR1J)
**~~View all trending →~~**
## **What buyers say about coffee and whiskey bath and body works**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Great and long-lasting Fragrance”*
**Value For Money**6%
*“Great price”*
**Quality-Overall**4%
*“Excellent product”*
**Durability**3%
*“Decent longevity”*
**Moist/Dry**2%
*“Even my tattoos appreciate the hydration”*
**Advertised Vs Actual Product**2%
*“Just right”*
**Gifting Purpose**2%
*“My son loved this gift”*
**Size-Overall**1%
*“And a good size bottle”*
**Stiffness**1%
*“Good stiff”*
**Ease Of Use**1%
*“Cool and useful”*
### **What buyers complain about **
**Smell**46%
*“faint smell”*
**Value For Money**6%
*“Priced too high”*
**Durability**5%
*“Doesn't last”*
**Alcohol Content**3%
*“no screechy alcohol or synthetic assault on my nose”*
**Strength**3%
*“It may not be the strongest”*
**Gifting Purpose**2%
*“If this was a gift I would have been embarrassed”*
**Advertised Vs Actual Product**2%
*“Name is deception”*
**Functionality-Overall**2%
*“This did not work for me”*
**Allergies**2%
*“Caused a rash”*
**Flammable**1%
*“soot when burning”*
### **Top return reasons **
**Smell**62%
**Advertised Vs Actual Product**10%
**Size-Overall**5%
**Strength**3%
**Leak-Proof**3%
**Value For Money**3%
**Durability**2%
**Suitability Short Hair**2%
**Functionality-Overall**2%
**Hair Related**1%
## **Common questions**
- **Is coffee and whiskey bath and body works profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the coffee and whiskey bath and body works niche?**
- 5 brands and 51 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coffee and whiskey bath and body works?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.
- **When does demand for coffee and whiskey bath and body works peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the coffee and whiskey bath and body works niche?**
- Listings span $9.69–$90.45; the average listing price is $33.73 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.
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