---
title: "coconut sunscreen — $2.6M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-sunscreen"
last_updated: "2026-07-20T21:13:58.085Z"
locale: en
meta:
description: "coconut sunscreen clears our launch bar: a $2.6M/yr market growing +106.7% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "coconut sunscreen clears our launch bar: a $2.6M/yr market growing +106.7% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "coconut sunscreen — $2.6M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **coconut sunscreen**
**Launch it**
A $2.6M/yr market growing +106.7% this quarter with returns at 0.5% — clears our launch bar.
Market size 95Growth 94Conversion 91Competition 73Returns 97Price range 47Avg price 65Brand share 0Review moat 25Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.7M searches
**Growth**
**Great****+106.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.75**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.29–$21.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,480.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut sunscreen is a $2.6M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.1M–$2.8M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **127 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**711**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**0%**
- Hawaiian Tropic85% - Alba Botanica14% - Sun Bum2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +106.7% search growth over the last 90 days.
120K80KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$103K8%$206K12%$309K16%$412K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawaiian Tropic Sheer Touch Lotion Sunscreen Moisturizing Broad-Spectrum Protection SPF 30 Sun Mango 8 Oz**Hawaiian Tropic**$8.40**4.7★12,274 rev](https://www.amazon.com/dp/B0031O5QF6) [2**Hawaiian Tropic Sheer Touch Lotion Sunscreen SPF 70 8 Fl Oz | Broad Spectrum Oxybenzone Free Sunblock Lotion Hawaiian Tropic Sunscreen SPF 70 8 Fl Oz**Hawaiian Tropic**$11.22**4.7★2,610 rev](https://www.amazon.com/dp/B0BG6DT26R) [3**Hawaiian Tropic Sheer Touch Ultra Radiance Lotion Sunscreen SPF 50 8 Fl Oz Twin Pack Hawaiian Tropic Sunscreen SPF 50 Sunblock Oxybenzone Free Sunscreen Body Sunscreen Pack 8 Fl Oz each**Hawaiian Tropic**$16.85**4.7★3,348 rev](https://www.amazon.com/dp/B084R247SP) [4**Hawaiian Tropic Weightless Hydration Clear Spray Sunscreen SPF 30 6 oz | SPF 30 Sunscreen Spray Sunblock Oxybenzone Free 6 oz each Twin Pack**Hawaiian Tropic**$19.42**4.8★1,601 rev](https://www.amazon.com/dp/B09GX6YFN4) [5**Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz**Hawaiian Tropic**$10.43**4.5★14,754 rev](https://www.amazon.com/dp/B07BH4DD2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawaiian Tropic Weightless Hydration Sunscreen Stick SPF 60+ | Travel Size Sunscreen for Face and Body Mini Sunblock Stick Beach Essentials Oil Free Non Comedogenic Dermatologist Tested 0.5oz**Hawaiian Tropic**$12.59**142 rev8mo ago](https://www.amazon.com/dp/B0FR5DXV9M) [**Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)**Hawaiian Tropic**$20.49**14,754 rev9mo ago](https://www.amazon.com/dp/B0FV3WBRL2) [**Hawaiian Tropic Sheer Touch Face Sunscreen Lotion SPF 60 2.5 Fl Oz | Travel Size Sunscreen for Face Sunblock Lotion 2.5 Fl Oz**Hawaiian Tropic**$10.92**577 rev1y ago](https://www.amazon.com/dp/B0DF9BKLVC) [**Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz**Hawaiian Tropic**$9.83**530 rev1y ago](https://www.amazon.com/dp/B0DF8WDH32) [**Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz**Hawaiian Tropic**$8.29**501 rev1y ago](https://www.amazon.com/dp/B0DF8WB9F3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)**Hawaiian Tropic**$20.49**4.5★**▲ 58%**](https://www.amazon.com/dp/B0FV3WBRL2) [**Alba Botanica Hawaiian Coconut Sunscreen Spray Broad Spectrum SPF 30 Sunscreen Water Resistant and Biodegradable 5 fl oz Bottle (Pack of 2)**Alba Botanica**$12.61**3.7★**▲ 51%**](https://www.amazon.com/dp/B0CW4LCH1F) [**Alba Botanica Sport Sunscreen Spray for Face and Body SPF 50 5 fl oz Bottle**Alba Botanica**$11.10**4.6★**▲ 42%**](https://www.amazon.com/dp/B07175QHYF) [**Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz**Hawaiian Tropic**$9.83**4.8★**▲ 31%**](https://www.amazon.com/dp/B0DF8WDH32) [**Alba Botanica Kids Sunscreen Spray for Face and Body Tropical Fruit Broad Spectrum SPF 50 Water Resistant 5 fl. oz. Bottle**Alba Botanica**$9.36**4.4★**▲ 25%**](https://www.amazon.com/dp/B00UN2K7JE)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Amazing smell”*
**Moist/Dry**7%
*“Very hydrating”*
**Quality-Overall**6%
*“I purchased this lotion based on the great reviews here on amazon”*
**Suitability Combination Skin**5%
*“which makes it a great option for sensitive skin”*
**Value For Money**4%
*“Best price”*
**Soft Feel**4%
*“smooth and creamy”*
**Ease Of Application**3%
*“Easy to Apply”*
**Efficiency**3%
*“Been using for 50 years works wonderful”*
**Ease Of Use**3%
*“Easy to put on”*
**Suitability Dry Skin**2%
*“The moisturizing aspect of this body butter is really nice for my dry skin”*
### **What buyers complain about **
**Smell**17%
*“Chemical smell”*
**Allergies**6%
*“Causes rash”*
**Size-Overall**5%
*“Bigger than I thought”*
**Leak-Proof**4%
*“Bottles leaked”*
**Oily/Greasy**4%
*“Its a bit oily”*
**Skin Health**4%
*“Broke out my skin”*
**Value For Money**4%
*“Expensive”*
**Functionality-Overall**3%
*“Doesnt work properly”*
**Product Condition**2%
*“Used product”*
**Quality-Overall**2%
*“Garbage, when I want to use it now I had it for one month”*
### **Top return reasons **
**Smell**21%
**Leak-Proof**14%
**Size-Overall**11%
**Advertised Vs Actual Product**7%
**Product Condition**7%
**Value For Money**6%
**Functionality-Overall**5%
**Motor Power**4%
**Defective Material/Parts**3%
**Oily/Greasy**3%
## **Common questions**
- **Is coconut sunscreen profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Launch it (68/100).
- **How competitive is the coconut sunscreen niche?**
- 3 brands and 711 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut sunscreen?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.5%.
- **When does demand for coconut sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the coconut sunscreen niche?**
- Listings span $8.29–$21.07; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**armpit sweat pads**](https://flapen.com/research/us/beauty-personal-care/armpit-sweat-pads)$706K/yr+22.9%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)