---
title: "Coconut Scent — $325K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-scent"
last_updated: "2026-08-08T13:00:26.985Z"
locale: en
meta:
description: "Niche score 58/100 · $325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Scent — $325K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut scent**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 85Conversion 59Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 82Quality gap 83
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.96**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$35.88–$65.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+85.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****356.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$325K**
$325K/yr · 139K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut scent is a $325K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut scent market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$230K–$276K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- PHLUR100%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +85.3% search growth over the last 90 days.
5K3KBlack Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-scent/trend)
## **Top coconut scent search terms**
- **phlur beach skin**37K/yr+246.8%5.6% conv. - **coconut scent**27K/yr+26.1%0.0% conv. - **beach skin phlur**16K/yr+156.2%5.6% conv. - **beach skin**10K/yr+174.8%4.2% conv. - **coconut body care**11K/yr+4.6%0.0% conv. - **coconut body**9K/yr+14.4%0.0% conv. - **phlur coconut skin**9K/yr+44.7%4.5% conv. - **coconut scented**10K/yr+12.5%0.0% conv. - **phlur beach skin body mist**6K/yr-1.9%7.0% conv. - **coconut products**3K/yr+18.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-scent/search-terms)
## **Top coconut scent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$65K40%$130K60%$195K80%$260K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★192 rev](https://www.amazon.com/dp/B0DV7KHR35) [2**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**4.4★832 rev](https://www.amazon.com/dp/B0GQVX87JN) [3**PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.88**3.8★328 rev](https://www.amazon.com/dp/B0DC73BL7G) [4**PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)**PHLUR**$65.48**4.4★73 rev](https://www.amazon.com/dp/B0FFGSK9MY)
### **Newest**
by launch date
[**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**832 rev3mo ago](https://www.amazon.com/dp/B0GQVX87JN) [**PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)**PHLUR**$65.48**73 rev10mo ago](https://www.amazon.com/dp/B0FFGSK9MY) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**192 rev1y ago](https://www.amazon.com/dp/B0DV7KHR35) [**PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.88**328 rev1y ago](https://www.amazon.com/dp/B0DC73BL7G)
### **Trending**
90-day click momentum
[**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**4.4★**▲ 83%**](https://www.amazon.com/dp/B0GQVX87JN) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★**— 10%**](https://www.amazon.com/dp/B0DV7KHR35) [**PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)**PHLUR**$65.48**4.4★**▼ 50%**](https://www.amazon.com/dp/B0FFGSK9MY) [**PHLUR Coconut Skin Body Mist 8 Fl Oz Hair and Body Perfume for Women**PHLUR**$35.88**3.8★**▼ 65%**](https://www.amazon.com/dp/B0DC73BL7G)
## **What buyers say about coconut scent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Amazing Smell”*
**Brightness/Shine/Glow**4%
*“Gives a really pretty glow”*
**Gifting Purpose**4%
*“Perfect gift”*
**Durability**3%
*“still wearable for everyday use”*
**Suitability Combination Skin**3%
*“Looked and felt beautiful on skin”*
**Suitability Hot Weather**3%
*“carefree days of summer”*
**Suitability Oily Skin**3%
*“This body oil goes on easily, smells amazing and leaves your skin very soft”*
**Value For Money**2%
*“good value for the price”*
**Quality-Overall**2%
*“The bottle itself is also very nice quality”*
**Size-Overall**2%
*“the cap fits on nicely”*
### **What buyers complain about **
**Smell**55%
*“Scent doesnt last long”*
**Value For Money**5%
*“Waste of money”*
**Durability**3%
*“Doesnt last”*
**Add-Ons/Attachments**1%
*“The tube is not attached to the sprayer”*
**Allergies**1%
*“It made me nauseous”*
**Size-Overall**1%
*“The bottle sizes were bigger than I expected”*
**Moist/Dry**1%
*“Okay and it really badly dries out hand”*
**Advertised Vs Actual Product**1%
*“Not what it's discribed as smelling”*
**Hard Feel**1%
*“Hard pass for me”*
**Suitability Dry Skin**1%
*“Flaky skin after use”*
### **Top return reasons **
**Smell**49%
**Brightness/Shine/Glow**9%
**Leak-Proof**8%
**Advertised Vs Actual Product**6%
**Oily/Greasy**6%
**Adhesion/Stickiness**4%
**Moist/Dry**3%
**Motor Power**3%
**Value For Money**2%
**Product Condition**1%
## **Common questions**
- **Is coconut scent profitable to sell on Amazon United States?**
- The niche generates $325K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +85.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the coconut scent niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut scent?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- **What does it cost to enter the coconut scent niche?**
- Listings span $35.88–$65.48; the average listing price is $45.96 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)