---
title: "Reviews — coconut perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-perfume/reviews"
last_updated: "2026-08-10T20:03:11.929Z"
locale: en
meta:
  description: "Niche score 66/100 · $582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — coconut perfume - Flapen"
---

# **coconut perfume**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 61Conversion 36Competition 55Returns 99Price range 70Avg price 88Brand share 64Review moat 55Quality gap 80

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.06**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.00–$38.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$582K**

$582K/yr · 1.0M searches

**Growth**

**Good****+37.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,288.25**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

## Reviews