---
title: "Coconut Perfume — $582K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-perfume"
last_updated: "2026-08-10T20:01:12.156Z"
locale: en
meta:
description: "Niche score 66/100 · $582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $582K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Perfume — $582K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut perfume**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 61Conversion 36Competition 55Returns 99Price range 70Avg price 88Brand share 64Review moat 55Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.00–$38.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$582K**
$582K/yr · 1.0M searches
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,288.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, coconut perfume is a $582K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut perfume market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$602K–$802K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**557**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**28%**
- Sol de Janeiro24% - Victoria's Secret18% - eos11% - MegustaMe7% - Pacifica6% - MIX:BAR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-perfume/trend)
## **Top coconut perfume search terms**
- **coconut perfume**288K/yr+31.0%1.6% conv. - **coconut body spray**93K/yr+60.3%3.1% conv. - **sol de janeiro 39**245K/yr+20.8%4.8% conv. - **coconut perfume for women**61K/yr+50.8%1.7% conv. - **coconut vanilla perfume**38K/yr+40.5%1.8% conv. - **vanilla coconut perfume**36K/yr+22.2%1.3% conv. - **coconut body mist**27K/yr+35.8%1.8% conv. - **beach waves eos**9K/yr+0.0%0.0% conv. - **coconut scent**27K/yr+26.1%0.7% conv. - **coconut passion victoria secret**29K/yr+12.6%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-perfume/search-terms)
## **Top coconut perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$29K10%$58K15%$87K20%$116K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 39 Limited Edition Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$23.80**4.7★1,028 rev](https://www.amazon.com/dp/B0FJG5WLT2) [2**Victorias Secret Body Fragrance Mist Coconut Passion - 8.4 fl oz**Victoria's Secret**$16.17**4.5★8,769 rev](https://www.amazon.com/dp/B00KLDQZV4) [3**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**4.6★526 rev](https://www.amazon.com/dp/B0FRLYNTX6) [4**MegustaMe Coconut Vanilla Body Spray | Paraben-Free & Phthalate-Free | Long-Lasting Fresh Fragrance | coconut body spray | vanilla coconut perfumes for women 3.38 fl oz (100ml)**MegustaMe**$10.83**3.9★81 rev](https://www.amazon.com/dp/B0GGGPP6WT) [5**MIX:BAR Perfume for Women - Coconut Palm Fragrance - Eau de Parfum Spray - Notes of Coconut Wood Vanilla Salty Accord Incense Amber Musk Milk 1.7oz**MIX:BAR**$18.60**4.1★219 rev](https://www.amazon.com/dp/B0DMFT24LW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Body Badalada | Moisture Melting Body Lotion | Cheirosa 39 Fragrance | 13.5 fl oz.**Sol de Janeiro**$27.75**827 rev2mo ago](https://www.amazon.com/dp/B0GR75D7L1) [**Sol de Janeiro Cheirosa 39 Hair & Body Perfume Mist 240ml/8.1 Fl Oz**Sol de Janeiro**$34.22**1,028 rev2mo ago](https://www.amazon.com/dp/B0GS3PC9F4) [**MegustaMe Coconut Vanilla Body & Hair Spray for Women Long-Lasting Fresh Fragrance Paraben-Free & Phthalate-Free 2-in-1 Hair & Body Mist 3.38 fl oz (100ml)**MegustaMe**$10.31**50 rev3mo ago](https://www.amazon.com/dp/B0GWLXVTSM) [**MegustaMe Coconut Vanilla Body Spray | Paraben-Free & Phthalate-Free | Long-Lasting Fresh Fragrance | coconut body spray | vanilla coconut perfumes for women 3.38 fl oz (100ml)**MegustaMe**$10.83**81 rev6mo ago](https://www.amazon.com/dp/B0GGGPP6WT) [**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**526 rev6mo ago](https://www.amazon.com/dp/B0FRLYNTX6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Cheirosa 39 Hair & Body Perfume Mist 240ml/8.1 Fl Oz**Sol de Janeiro**$34.22**4.7★**▲ 204%**](https://www.amazon.com/dp/B0GS3PC9F4) [**Sol de Janeiro Body Badalada | Moisture Melting Body Lotion | Cheirosa 39 Fragrance | 13.5 fl oz.**Sol de Janeiro**$27.75**4.7★**▲ 204%**](https://www.amazon.com/dp/B0GR75D7L1) [**MegustaMe Coconut Vanilla Body & Hair Spray for Women Long-Lasting Fresh Fragrance Paraben-Free & Phthalate-Free 2-in-1 Hair & Body Mist 3.38 fl oz (100ml)**MegustaMe**$10.31**3.3★**▲ 204%**](https://www.amazon.com/dp/B0GWLXVTSM) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★**▲ 190%**](https://www.amazon.com/dp/B0DV7KHR35) [**VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size**VACATION**$22.94**3.9★**▲ 143%**](https://www.amazon.com/dp/B0G1FJSKWS)
**~~View all trending →~~**
## **What buyers say about coconut perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Clean fragrance”*
**Value For Money**4%
*“Great purchase for the price”*
**Durability**3%
*“Durable and soft”*
**Quality-Overall**2%
*“Good quality”*
**Size-Overall**2%
*“the cap fits on nicely”*
**Soft Feel**1%
*“leaves skin soft”*
**Weight Light**1%
*“The bottle is lightweight”*
**Suitability Hot Weather**1%
*“Perfect For Warm Weather”*
**Moist/Dry**1%
*“this is the most moisturizing”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Smell**55%
*“Did not smell good”*
**Durability**9%
*“Does not last”*
**Value For Money**4%
*“Waste of money”*
**Leak-Proof**2%
*“the bottle leaks”*
**Size-Overall**2%
*“Bottle is small”*
**Advertised Vs Actual Product**1%
*“Not as described”*
**Allergies**1%
*“Im allergic to something in it”*
**Alcohol Content**1%
*“Alcohol smell”*
**Strength**1%
*“not very strong”*
**Quality-Overall**1%
*“They need to do something about the bottle quality unfortunately”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**6%
**Leak-Proof**5%
**Value For Money**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Size-Overall**1%
**Durability**1%
**Moist/Dry**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is coconut perfume profitable to sell on Amazon United States?**
- The niche generates $582K/yr across 28 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the coconut perfume niche?**
- 17 brands and 557 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in coconut perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for coconut perfume peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the coconut perfume niche?**
- Listings span $5.00–$38.35; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.
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