---
title: "Coconut Massage Oil — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-massage-oil"
last_updated: "2026-08-08T20:43:26.970Z"
locale: en
meta:
description: "Niche score 46/100 · $155K/yr market · 80K searches/yr · $18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $155K/yr market · 80K searches/yr · $18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Massage Oil — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut massage oil**
**Skip it**
A deep review moat (20,850 avg reviews) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 90Competition 22Returns 98Price range 80Avg price 83Brand share 35Review moat 16Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.37–$48.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$155K**
$155K/yr · 80K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,849.93**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, coconut massage oil is a $155K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut massage oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$145K–$181K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#935**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**12%**
- Majestic Pure37% - Handcraft Blends32% - velona5% - Woo More Play5% - PURA D'OR5% - NOOKY4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-massage-oil/trend)
## **Top coconut massage oil search terms**
- **coconut massage oil**19K/yr+1.5%9.3% conv. - **coconut oil massage**15K/yr-12.3%9.5% conv. - **coconut massage oil safe intimate area**9K/yr-23.0%9.3% conv. - **coconut massage oil for massage therapy**11K/yr+8.2%11.7% conv. - **coconut oil for massage**10K/yr-3.2%8.6% conv. - **coconut massage oil for skin**4K/yr-11.5%9.3% conv. - **massage coconut oil**3K/yr-2.8%9.8% conv. - **massage oil coconut**3K/yr-12.4%11.0% conv. - **coconut oil for massage therapy**3K/yr-17.0%11.3% conv. - **coconut oil massage oil for skin**3K/yr-21.7%10.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-massage-oil/search-terms)
## **Top coconut massage oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$62K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic**Handcraft Blends**$9.87**4.6★38,581 rev](https://www.amazon.com/dp/B07346X1R5) [2**MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz**Majestic Pure**$12.79**4.5★3,299 rev](https://www.amazon.com/dp/B09HSQQ8SY) [3**Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz**Majestic Pure**$10.52**4.6★36,550 rev](https://www.amazon.com/dp/B00PMR3QF2) [4**velona MCT Coconut Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results**velona**$30.30**4.7★263 rev](https://www.amazon.com/dp/B0776MCZRV) [5**Woo More Play Coconut Love Oil | Organic Coconut Oil Personal Lubricant for Men and Women | Natural and Clean Ingredients | Doubles as Massage Oil | Relaxing Scent | 3.3 fl Oz (3.3 Fl Oz (Pack of 1))**Woo More Play**$25.83**4.4★1,425 rev](https://www.amazon.com/dp/B078J6ZV73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Edenika Botanicals Tropical Coconut Massage Oil for Massage Therapy Soothing Massage Oil with Coconut & Passion Fruit Oil for Muscle Relaxing Skin Moisturizing & Hydrating 8 fl oz**EDENIKA BOTANICALS**$11.56**34 rev11mo ago](https://www.amazon.com/dp/B0FM99Q817) [**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**2,861 rev1y ago](https://www.amazon.com/dp/B0F1DFJ8X5) [**Coconu Organic Coconut Massage Oil for Couples - Edible Body Oil Safe for Sensitive Skin | Date Night Massage | Unscented | USDA Certified Organic | Made in USA | 3 oz**COCONU**$28.01**605 rev2y ago](https://www.amazon.com/dp/B0D2JHSTGK) [**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**38,581 rev4y ago](https://www.amazon.com/dp/B09M4DQ96K) [**MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz**Majestic Pure**$12.79**3,299 rev4y ago](https://www.amazon.com/dp/B09HSQQ8SY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz**Majestic Pure**$9.23**4.6★**▲ 157%**](https://www.amazon.com/dp/B0F1DFJ8X5) [**velona MCT Coconut Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results**velona**$30.30**4.7★**▲ 41%**](https://www.amazon.com/dp/B0776MCZRV) [**Coconu Organic Coconut Massage Oil for Couples - Edible Body Oil Safe for Sensitive Skin | Date Night Massage | Unscented | USDA Certified Organic | Made in USA | 3 oz**COCONU**$28.01**4.6★**▲ 28%**](https://www.amazon.com/dp/B0D2JHSTGK) [**Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage**Handcraft Blends**$7.37**4.6★**▲ 25%**](https://www.amazon.com/dp/B09M4DQ96K) [**MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz**Majestic Pure**$12.79**4.5★**▲ 15%**](https://www.amazon.com/dp/B09HSQQ8SY)
**~~View all trending →~~**
## **What buyers say about coconut massage oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality oil and good value”*
**Smell**14%
*“Great aroma”*
**Moist/Dry**7%
*“Very moisturizing”*
**Soft Feel**6%
*“Smooth feel”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Value For Money**4%
*“Good value”*
**Taste-Overall**4%
*“Great taste”*
**Vegan/Organic**3%
*“Organic coconut oil”*
**Oily/Greasy**3%
*“absorbs well without feeling greasy”*
**Absorbency**3%
*“Easily absorbed”*
### **What buyers complain about **
**Smell**17%
*“Lingering unpleasant odor”*
**Motor Power**9%
*“No pump”*
**Leak-Proof**6%
*“bottle leaked oil”*
**Texture/Consistency-Overall**4%
*“Poor texture”*
**Oily/Greasy**4%
*“It does kind of have an oily feel going on”*
**Allergies**4%
*“skin irritation”*
**Value For Money**3%
*“Waste of money”*
**Quality-Overall**3%
*“It is poor quality control on their part”*
**Moist/Dry**2%
*“does not moisturize enough to my liking”*
**Dilute/Watery**2%
*“Way too watery”*
### **Top return reasons **
**Leak-Proof**27%
**Smell**16%
**Motor Power**15%
**Oily/Greasy**8%
**Advertised Vs Actual Product**8%
**Size-Overall**4%
**Functionality-Overall**3%
**Dilute/Watery**2%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is coconut massage oil profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coconut massage oil niche?**
- 10 brands and 21 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in coconut massage oil?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.4%.
- **When does demand for coconut massage oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the coconut massage oil niche?**
- Listings span $7.37–$48.44; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 20,850 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)