---
title: "Coconut Lotion — $347K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-lotion"
last_updated: "2026-08-07T06:24:43.673Z"
locale: en
meta:
description: "Niche score 43/100 · $347K/yr market · 773K searches/yr · $9.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $347K/yr market · 773K searches/yr · $9.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Lotion — $347K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut lotion**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 79Conversion 55Competition 17Returns 98Price range 17Avg price 31Brand share 7Review moat 12Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+69.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$347K**
$347K/yr · 773K searches
**Avg price**
**Okay****$9.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$4.17–$17.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****28,246**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut lotion is a $347K/yr Amazon United States market (773K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut lotion market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$583K–$777K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**66**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- eos73% - Palmer's13% - Jergens4% - Native4% - Hempz3% - OGX3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +69.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-lotion/trend)
## **Top coconut lotion search terms**
- **eos beach waves**65K/yr>1,000%0.1% conv. - **coconut lotion**181K/yr+25.2%4.2% conv. - **eos coconut waters**124K/yr+11.4%10.4% conv. - **coconut body lotion**63K/yr+22.1%3.9% conv. - **eos lotion coconut water**53K/yr+52.5%12.1% conv. - **eos coconut waters body lotion**43K/yr+81.3%14.2% conv. - **coconut lotion for women**32K/yr+16.0%4.7% conv. - **eos coconut**23K/yr+35.1%7.3% conv. - **coconut oil lotion**29K/yr-2.0%3.5% conv. - **coconut waters eos**19K/yr+57.4%8.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-lotion/search-terms)
## **Top coconut lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$52K30%$104K45%$156K60%$208K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Shea Better Body Lotion Coconut Waters 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Coconut Body Lotion 16 fl oz**eos**$9.17**4.7★76,612 rev](https://www.amazon.com/dp/B08KT5HM98) [2**eos Cashmere Body Wash Coconut Waters Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$9.90**4.8★20,381 rev](https://www.amazon.com/dp/B0CRRFF6DS) [3**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**4.6★526 rev](https://www.amazon.com/dp/B0FRLYNTX6) [4**Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Value Size Pump Bottle 33.8 Fl Oz (Pack of 1)**Palmer's**$12.47**4.7★8,183 rev](https://www.amazon.com/dp/B07FKXN23D) [5**Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Pump Bottle 13.5 Fl Oz (Pack of 1)**Palmer's**$5.85**4.7★19,830 rev](https://www.amazon.com/dp/B015ORMEP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**526 rev6mo ago](https://www.amazon.com/dp/B0FRLYNTX6) [**eos Cashmere Shave Oil Coconut Waters Moisturizing Shave Oil 6 oz**eos**$7.95**8,032 rev6mo ago](https://www.amazon.com/dp/B0CRRY4Q8D) [**eos Cashmere Body Wash Coconut Waters Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$9.90**20,381 rev1y ago](https://www.amazon.com/dp/B0CRRFF6DS) [**Hempz Whipped Vanilla & Coconut Cream Body & Hand Lotion Vegan Formula for Men or Women 17 oz.**Hempz**$17.28**121,304 rev2y ago](https://www.amazon.com/dp/B0D74FQTXR) [**Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$12.54**4,770 rev2y ago](https://www.amazon.com/dp/B0D484X4RL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eos Cashmere Shave Oil Coconut Waters Moisturizing Shave Oil 6 oz**eos**$7.95**4.7★**▲ 77%**](https://www.amazon.com/dp/B0CRRY4Q8D) [**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**4.6★**▲ 66%**](https://www.amazon.com/dp/B0FRLYNTX6) [**Palmers Coconut Oil Formula Body Lotion for Dry Skin Hand & Body Moisturizer with Green Coffee Extract & Vitamin E Pump Bottle 13.5 Fl Oz (Pack of 1)**Palmer's**$5.85**4.7★**▲ 26%**](https://www.amazon.com/dp/B015ORMEP2) [**Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$12.54**4.6★**▲ 22%**](https://www.amazon.com/dp/B0D484X4RL) [**Hempz Whipped Vanilla & Coconut Cream Body & Hand Lotion Vegan Formula for Men or Women 17 oz.**Hempz**$17.28**4.7★**▲ 21%**](https://www.amazon.com/dp/B0D74FQTXR)
**~~View all trending →~~**
## **What buyers say about coconut lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Decent smell”*
**Moist/Dry**13%
*“Super moisturizing”*
**Soft Feel**8%
*“Makes my skin so soft”*
**Quality-Overall**4%
*“Excellent product”*
**Value For Money**3%
*“Excellent value”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Suitability Combination Skin**2%
*“It makes my skin better”*
**Absorbency**2%
*“absorbs well”*
**Size-Overall**1%
*“in a BIG size”*
**Weight Light**1%
*“The bottle feels light”*
### **What buyers complain about **
**Smell**28%
*“Smells like coconut”*
**Motor Power**9%
*“Bad pump”*
**Moist/Dry**5%
*“not moisturizing”*
**Durability**3%
*“Not long lasting”*
**Value For Money**3%
*“was expensive,”*
**Thickness**3%
*“The lotion feels thicker than most pumped lotions”*
**Allergies**2%
*“Gave me a rash”*
**Ease Of Use**2%
*“Can't use it”*
**Quality-Overall**2%
*“the poor quality pump make this product way more difficult to use than it should be”*
**Suitability Dry Skin**2%
*“I hate the feeling of dry skin”*
### **Top return reasons **
**Smell**43%
**Motor Power**25%
**Leak-Proof**9%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Size-Overall**2%
**Moist/Dry**2%
**Dispensing Mechanism**2%
**Product Condition**1%
## **Common questions**
- **Is coconut lotion profitable to sell on Amazon United States?**
- The niche generates $347K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the coconut lotion niche?**
- 6 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in coconut lotion?**
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.4%.
- **When does demand for coconut lotion peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the coconut lotion niche?**
- Listings span $4.17–$17.28; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 28,246 reviews — the moat a new listing must climb.
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