---
title: "Coconut Lip Balm — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-lip-balm"
last_updated: "2026-08-08T01:49:34.538Z"
locale: en
meta:
description: "Niche score 48/100 · $185K/yr market · 191K searches/yr · $9.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $185K/yr market · 191K searches/yr · $9.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Lip Balm — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut lip balm**
**Skip it**
Soft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 16Conversion 90Competition 67Returns 98Price range 44Avg price 25Brand share 36Review moat 23Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.13–$24.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$185K**
$185K/yr · 191K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,841.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, coconut lip balm is a $185K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut lip balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$135K–$181K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#362**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**12%**
- Aquaphor19% - Moroccan Magic18% - Palmer's17% - ChapStick16% - eos14% - Earth's Daughter4% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-lip-balm/trend)
## **Top coconut lip balm search terms**
- **coconut lip balm**60K/yr+6.3%4.6% conv. - **coconut chapstick**20K/yr-15.8%11.2% conv. - **coconut oil lip balm**18K/yr-29.7%6.5% conv. - **moroccan magic lip balm**15K/yr-21.1%9.4% conv. - **aquaphor coconut oil lip balm**12K/yr-25.0%20.3% conv. - **chapstick coconut**10K/yr-24.8%12.6% conv. - **lip balm coconut**6K/yr-21.8%7.4% conv. - **aloha coconut chapstick**6K/yr-22.6%16.9% conv. - **coconut oil for lips**6K/yr-39.8%5.3% conv. - **coconut oil chapstick**6K/yr-35.2%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-lip-balm/search-terms)
## **Top coconut lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Coconut Oil Formula Lip Balm Duo All-Day Moisturization Hydrates Dry Cracked Lips (Pack of 2)**Palmer's**$4.08**4.5★19,986 rev](https://www.amazon.com/dp/B07MBHRYTJ) [2**Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick**Aquaphor**$5.68**4.7★2,310 rev](https://www.amazon.com/dp/B0DBX22FDT) [3**Moroccan Magic Organic Pure Coconut Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Smooth Non-Toxic | Organic Lip Balm**Moroccan Magic**$9.62**4.5★5,637 rev](https://www.amazon.com/dp/B086CBMFPV) [4**Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness and Soothes Chapped Lips 0.17 Oz Stick Pack of 3**Aquaphor**$12.79**4.7★464 rev](https://www.amazon.com/dp/B0DPJ9ZRY7) [5**Chapstick Aloha Coconut Tropical Paradise .15 Oz Lip Balm 3 Pack**ChapStick**$6.65**4.8★667 rev](https://www.amazon.com/dp/B0108FMQD0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aquaphor Naturally Inspired Lip Repair Stick Four (4) Pack with Shea Butter Lip Balm Set Coconut Oil Two (2) 0.17 Oz + Two (2) Aloe Vera 0.17 Oz**Aquaphor**$14.93**100 rev10mo ago](https://www.amazon.com/dp/B0FQM2CRFL) [**Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness and Soothes Chapped Lips 0.17 Oz Stick Pack of 3**Aquaphor**$12.79**464 rev1y ago](https://www.amazon.com/dp/B0DPJ9ZRY7) [**Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick**Aquaphor**$5.68**2,310 rev1y ago](https://www.amazon.com/dp/B0DBX22FDT) [**eos 24H Moisture Super Balm - Coconut Milk Day or Night Lip Treatment Made for Sensitive Skin Lip Balms & Moisturizers 0.35 fl oz**eos**$4.95**3,950 rev2y ago](https://www.amazon.com/dp/B0CQS79S6C) [**ChapStick Lip Care Bundle Tropical Paradise Collection with Mango Sunrise Key Lime and Aloha Coconut Lip Balm 0.15 Oz Ea (5 Piece Set)**ChapStick**$10.01**917 rev2y ago](https://www.amazon.com/dp/B0D8514BDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chapstick Aloha Coconut Tropical Paradise .15 Oz Lip Balm 3 Pack**ChapStick**$6.65**4.8★**▲ 265%**](https://www.amazon.com/dp/B0108FMQD0) [**Moroccan Magic Organic Lip Balm 5 Piece Variety Pack Gift Set | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Smooth | Natural | Non-Toxic | Cruelty Free | 5 Pack**Moroccan Magic**$11.81**4.5★**▲ 79%**](https://www.amazon.com/dp/B07QQFHKF4) [**Poppy & Pout Island Coconut Jumbo Lip Balm | All Natural Lip Balms & Moisturizers | Hydrates with Beeswax Vitamin E Organic Coconut Oil | Cruelty-Free | Lip Balm in Recyclable Cardboard Tube**Poppy & Pout**$9.63**4.4★**▲ 36%**](https://www.amazon.com/dp/B08YGXG7RZ) [**eos 24H Moisture Super Balm - Coconut Milk Day or Night Lip Treatment Made for Sensitive Skin Lip Balms & Moisturizers 0.35 fl oz**eos**$4.95**4.7★**▲ 26%**](https://www.amazon.com/dp/B0CQS79S6C) [**eos Natural SPF 15 Lip Balm- Pineapple Coconut Water Resistant Daily Sun Protection & Lip Sunblock 0.14 oz**eos**$3.13**4.0★**▲ 22%**](https://www.amazon.com/dp/B0CTKWFLMW)
**~~View all trending →~~**
## **What buyers say about coconut lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“Excellent moisturizer”*
**Smell**16%
*“light scent”*
**Soft Feel**16%
*“So soft”*
**Quality-Overall**10%
*“This Brand has been excellent in all categories”*
**Value For Money**5%
*“Decent price”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
**Durability**2%
*“reliable for daily use”*
**Efficiency**1%
*“One of the biggest things I noticed is how effective it is”*
**Adhesion/Stickiness**1%
*“Good stick”*
**Ingredients-Overall**1%
*“These have no bad additives”*
### **What buyers complain about **
**Moist/Dry**17%
*“VERY DRY”*
**Smell**12%
*“Smells rancid”*
**Value For Money**6%
*“Not worth the cost”*
**Texture/Consistency-Overall**5%
*“Texture is rough”*
**Allergies**4%
*“Weird allergic reaction”*
**Durability**4%
*“Broke”*
**Size-Overall**4%
*“Small”*
**Adhesion/Stickiness**3%
*“Very little balm in a stick”*
**Hard Feel**3%
*“Rough feeling”*
**Color**2%
*“leaves lips with a weird white color”*
### **Top return reasons **
**Smell**19%
**Moist/Dry**15%
**Size-Overall**14%
**Advertised Vs Actual Product**13%
**Functionality-Overall**6%
**Value For Money**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is coconut lip balm profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the coconut lip balm niche?**
- 16 brands and 92 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in coconut lip balm?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.3%.
- **When does demand for coconut lip balm peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the coconut lip balm niche?**
- Listings span $3.13–$24.27; the average listing price is $9.03 (sweet spot $15–$100). The average incumbent carries 6,841 reviews — the moat a new listing must climb.
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