---
title: "Trend — coconut face cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-face-cream/trend"
last_updated: "2026-08-10T18:29:56.485Z"
locale: en
meta:
  description: "Niche score 56/100 · $843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coconut face cream - Flapen"
---

# **coconut face cream**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 22Conversion 80Competition 59Returns 97Price range 85Avg price 95Brand share 0Review moat 25Quality gap 47

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.49**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.92–$76.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$843K**

$843K/yr · 359K searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,405.3**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend