---
title: "Coconut Face Cream — $843K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-face-cream"
last_updated: "2026-08-10T18:16:02.963Z"
locale: en
meta:
description: "Niche score 56/100 · $843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Face Cream — $843K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut face cream**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 22Conversion 80Competition 59Returns 97Price range 85Avg price 95Brand share 0Review moat 25Quality gap 47
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.92–$76.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$843K**
$843K/yr · 359K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,405.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut face cream is a $843K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut face cream market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$712K–$855K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**0%**
- buttah. by Dorion Renaud85% - Palmer's14% - BLACK GIRL SUNSCREEN1%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -6.3% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-face-cream/trend)
## **Top coconut face cream search terms**
- **buttah skincare**132K/yr-8.1%9.8% conv. - **buttah**55K/yr+6.5%10.1% conv. - **buttah skincare for women**36K/yr-17.3%6.5% conv. - **buttah skin**21K/yr-0.6%7.2% conv. - **palmers face**15K/yr-14.5%5.7% conv. - **palmers face moisturizer**13K/yr-8.5%7.1% conv. - **face moisturizer for black women**14K/yr-28.0%2.4% conv. - **buttah sunscreen**3K/yr+240.1%5.6% conv. - **palmers face cream**12K/yr-37.9%5.9% conv. - **palmers skin therapy**5K/yr+20.6%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-face-cream/search-terms)
## **Top coconut face cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$34K8%$67K12%$101K16%$135K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$74.26**4.4★939 rev](https://www.amazon.com/dp/B09CVDQJX5) [2**Buttah Skin CocoShea Revitalizing Cream 2oz - Rich Skin Barrier Moisturizer Cream - Best Face Moisturizer for Dry Skin - Moisturizer for Glowy Skin - Black Founded Skincare**buttah. by Dorion Renaud**$18.84**4.5★1,449 rev](https://www.amazon.com/dp/B08CVTB6G5) [3**Buttah Skin Facial Gel Cleanser 3.4oz - Gentle & Clarifying Face Wash - Oil & Dirt Extracting Wash - Daily Cleansing - Face Wash for Melanin Rich Skin - Black Founded**buttah. by Dorion Renaud**$15.00**4.6★1,907 rev](https://www.amazon.com/dp/B07KGHRN82) [4**Buttah Skin Facial Shea Butter 2oz - Moisturizer for Dry Skin - Very Dry Skin Moisturizer - Think Face Cream Moisturizer Dry Skin**buttah. by Dorion Renaud**$13.14**4.4★1,142 rev](https://www.amazon.com/dp/B07KGHPDG8) [5**Buttah Skin Supreme Kit for Melanin Rich Skin | Oil-Free Hyaluronic Gel Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$76.30**4.4★939 rev](https://www.amazon.com/dp/B09CW86L8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buttah Skin Tinted Mineral Sunscreen SPF 30 Broad Spectrum Zinc Oxide & Titanium Dioxide Face Sun Protection for Melanin Rich Skin Lightweight Matte Finish Fragrance Free 2 fl oz**buttah. by Dorion Renaud**$23.21**3 rev1mo ago](https://www.amazon.com/dp/B0H277DBQM) [**Buttah Rosewater Toner 100ml**buttah. by Dorion Renaud**$19.82**33 rev10mo ago](https://www.amazon.com/dp/B00HVEIAVO) [**Palmers Cocoa Butter Formula Face Cream Skin Therapy Retinol-10 Moisturizer 2.7 Oz Vitamin E & Hyaluronic Acid Helps Reduce Fine Lines & Uneven Skin Tone 48Hr Moisture Dermatologist Approved**Palmer's**$11.30**467 rev1y ago](https://www.amazon.com/dp/B0FB9L3K7J) [**Buttah Skin Disposable Face Towels 50 Count Extra Thick Soft Large Towels for Sensitive Skin Travel and Makeup Removal**buttah. by Dorion Renaud**$17.25**182 rev1y ago](https://www.amazon.com/dp/B0F1C6DPNP) [**Buttah Skin Everlasting Retinol Oil - Retinol Vitamin Serum For Face - Nourish Hydrate and Rejuvenate Your Skin with this Retinol Serum - Facial Serums For Dark Spots**buttah. by Dorion Renaud**$44.40**57 rev2y ago](https://www.amazon.com/dp/B0CMVJQ5W3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buttah Skin Tinted Mineral Sunscreen SPF 30 Broad Spectrum Zinc Oxide & Titanium Dioxide Face Sun Protection for Melanin Rich Skin Lightweight Matte Finish Fragrance Free 2 fl oz**buttah. by Dorion Renaud**$23.21**3.5★**▲ 293%**](https://www.amazon.com/dp/B0H277DBQM) [**Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$74.26**4.4★**▲ 150%**](https://www.amazon.com/dp/B09CVDQJX5) [**Buttah Rosewater Toner 100ml**buttah. by Dorion Renaud**$19.82**4.6★**▲ 85%**](https://www.amazon.com/dp/B00HVEIAVO) [**Buttah Skin CocoShea Revitalizing Cream 2oz - Rich Skin Barrier Moisturizer Cream - Best Face Moisturizer for Dry Skin - Moisturizer for Glowy Skin - Black Founded Skincare**buttah. by Dorion Renaud**$18.84**4.5★**▲ 42%**](https://www.amazon.com/dp/B08CVTB6G5) [**Buttah Skin Facial Gel Cleanser 3.4oz - Gentle & Clarifying Face Wash - Oil & Dirt Extracting Wash - Daily Cleansing - Face Wash for Melanin Rich Skin - Black Founded**buttah. by Dorion Renaud**$15.00**4.6★**▲ 27%**](https://www.amazon.com/dp/B07KGHRN82)
**~~View all trending →~~**
## **What buyers say about coconut face cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Great for the skin”*
**Moist/Dry**12%
*“Good moisturizer”*
**Quality-Overall**9%
*“Excellent quality and exactly as described”*
**Soft Feel**7%
*“Smooth & Silky”*
**Smell**7%
*“clean fresh scent”*
**Brightness/Shine/Glow**4%
*“gives you a glow”*
**Suitability Dry Skin**4%
*“Great for dry winter skin”*
**Cleansing**3%
*“It's so clean”*
**Value For Money**3%
*“Great price”*
**Efficiency**2%
*“it works well”*
### **What buyers complain about **
**Smell**9%
*“Overpowering scent”*
**Allergies**7%
*“Allergic”*
**Functionality-Overall**7%
*“Doesn't Work Well”*
**Skin Health**5%
*“THIS SERUM BURNED MY FACE NOT GOOD AT ALL”*
**Size-Overall**5%
*“Smaller than expected”*
**Moist/Dry**5%
*“Not moisturizing at all”*
**Value For Money**5%
*“Not worth it”*
**Color**3%
*“Some of them were quite dark”*
**Oily/Greasy**3%
*“left me greasy”*
**Adhesion/Stickiness**3%
*“It really does have a sticky feel to it as well”*
### **Top return reasons **
**Smell**15%
**Size-Overall**12%
**Leak-Proof**11%
**Advertised Vs Actual Product**9%
**Oily/Greasy**6%
**Moist/Dry**5%
**Functionality-Overall**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Value For Money**3%
## **Common questions**
- **Is coconut face cream profitable to sell on Amazon United States?**
- The niche generates $843K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the coconut face cream niche?**
- 3 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut face cream?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.5%.
- **When does demand for coconut face cream peak?**
- Demand peaks in May–Jun; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the coconut face cream niche?**
- Listings span $5.92–$76.41; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 4,405 reviews — the moat a new listing must climb.
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