[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-coconut-deodorant":3,"research-sidebar-rollups":840},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":88,"demand":93,"seasonality":408,"brandShare":421,"products":438,"feedback":595,"searchTerms":755,"related":805,"lastUpdated":36},"6c5b2e647f260c3cb141a93f0398491e","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":40,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":48,"oosRate":41},350893,252063,1.2413,0.2739,0.1111,0.6461,1,4.59,17533,12.53,6.16,23.17,16,40000,0.4375,0.0034,2,"coconut deodorant","coconut-deodorant","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcoconut-deodorant","Deodorants & Antiperspirants","2026-07-15T10:34:41.433885+00:00",5,129,[],67,0,30000,2000,2500,375900,501200,125,0.9375,{"score":50,"verdict":51,"components":52},49,"skip",[53,58,61,65,68,70,73,78,81,84],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",53,0.15,350892.62,{"key":59,"score":60,"weight":56,"raw":18},"growth",55,{"key":62,"score":63,"weight":64,"raw":19},"conversion",91,0.1,{"key":66,"score":67,"weight":56,"raw":20},"competition",34,{"key":69,"score":41,"weight":64,"raw":21},"brandShare",{"key":71,"score":72,"weight":64,"raw":22},"qualityGap",27,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",18,0.05,17532.63,{"key":79,"score":80,"weight":64,"raw":30},"returns",98,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",54,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",48,0.4803057025279248,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":407},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404],{"week":96,"volume":97},"2024-07-21",8359,{"week":99,"volume":100},"2024-07-28",6052,{"week":102,"volume":103},"2024-08-04",6243,{"week":105,"volume":106},"2024-08-11",6621,{"week":108,"volume":109},"2024-08-18",6501,{"week":111,"volume":112},"2024-08-25",6143,{"week":114,"volume":115},"2024-09-01",6004,{"week":117,"volume":118},"2024-09-08",5380,{"week":120,"volume":121},"2024-09-15",5102,{"week":123,"volume":124},"2024-09-22",4936,{"week":126,"volume":127},"2024-09-29",5037,{"week":129,"volume":130},"2024-10-06",5253,{"week":132,"volume":133},"2024-10-13",6176,{"week":135,"volume":136},"2024-10-20",4389,{"week":138,"volume":139},"2024-10-27",5035,{"week":141,"volume":142},"2024-11-03",9441,{"week":144,"volume":145},"2024-11-10",10001,{"week":147,"volume":148},"2024-11-17",9762,{"week":150,"volume":151},"2024-11-24",9669,{"week":153,"volume":154},"2024-12-01",9725,{"week":156,"volume":157},"2024-12-08",10143,{"week":159,"volume":160},"2024-12-15",9146,{"week":162,"volume":163},"2024-12-22",8909,{"week":165,"volume":166},"2024-12-29",8434,{"week":168,"volume":169},"2025-01-05",10755,{"week":171,"volume":172},"2025-01-12",10718,{"week":174,"volume":175},"2025-01-19",11321,{"week":177,"volume":178},"2025-01-26",11319,{"week":180,"volume":181},"2025-02-02",11508,{"week":183,"volume":184},"2025-02-09",11371,{"week":186,"volume":187},"2025-02-16",10660,{"week":189,"volume":190},"2025-02-23",11962,{"week":192,"volume":193},"2025-03-02",12583,{"week":195,"volume":196},"2025-03-09",11679,{"week":198,"volume":199},"2025-03-16",11706,{"week":201,"volume":202},"2025-03-23",11774,{"week":204,"volume":205},"2025-03-30",2155,{"week":207,"volume":208},"2025-04-06",11325,{"week":210,"volume":211},"2025-04-13",11305,{"week":213,"volume":214},"2025-04-20",11525,{"week":216,"volume":217},"2025-04-27",11413,{"week":219,"volume":220},"2025-05-04",12230,{"week":222,"volume":223},"2025-05-11",12263,{"week":225,"volume":226},"2025-05-18",12626,{"week":228,"volume":229},"2025-05-25",12057,{"week":231,"volume":232},"2025-06-01",12398,{"week":234,"volume":235},"2025-06-08",12925,{"week":237,"volume":238},"2025-06-15",12805,{"week":240,"volume":241},"2025-06-22",12144,{"week":243,"volume":244},"2025-06-29",12523,{"week":246,"volume":247},"2025-07-06",6364,{"week":249,"volume":250},"2025-07-13",10005,{"week":252,"volume":253},"2025-07-20",6388,{"week":255,"volume":256},"2025-07-27",6680,{"week":258,"volume":259},"2025-08-03",7390,{"week":261,"volume":262},"2025-08-10",7235,{"week":264,"volume":265},"2025-08-17",7291,{"week":267,"volume":268},"2025-08-24",6866,{"week":270,"volume":271},"2025-08-31",6499,{"week":273,"volume":274},"2025-09-07",5188,{"week":276,"volume":277},"2025-09-14",4840,{"week":279,"volume":280},"2025-09-21",4741,{"week":282,"volume":283},"2025-09-28",4673,{"week":285,"volume":286},"2025-10-05",7081,{"week":288,"volume":289},"2025-10-12",8007,{"week":291,"volume":292},"2025-10-19",6617,{"week":294,"volume":295},"2025-10-26",6524,{"week":297,"volume":298},"2025-11-02",4268,{"week":300,"volume":301},"2025-11-09",4403,{"week":303,"volume":304},"2025-11-16",4320,{"week":306,"volume":307},"2025-11-23",4737,{"week":309,"volume":310},"2025-11-30",4791,{"week":312,"volume":313},"2025-12-07",7233,{"week":315,"volume":316},"2025-12-14",6787,{"week":318,"volume":319},"2025-12-21",6266,{"week":321,"volume":322},"2025-12-28",5887,{"week":324,"volume":325},"2026-01-04",6549,{"week":327,"volume":328},"2026-01-11",7026,{"week":330,"volume":331},"2026-01-18",7607,{"week":333,"volume":334},"2026-01-25",7598,{"week":336,"volume":337},"2026-02-01",7366,{"week":339,"volume":340},"2026-02-08",7657,{"week":342,"volume":343},"2026-02-15",7507,{"week":345,"volume":346},"2026-02-22",8083,{"week":348,"volume":349},"2026-03-01",5548,{"week":351,"volume":352},"2026-03-08",5400,{"week":354,"volume":355},"2026-03-15",5034,{"week":357,"volume":358},"2026-03-22",5003,{"week":360,"volume":361},"2026-03-29",5067,{"week":363,"volume":364},"2026-04-05",5130,{"week":366,"volume":367},"2026-04-12",5147,{"week":369,"volume":370},"2026-04-19",5436,{"week":372,"volume":373},"2026-04-26",5568,{"week":375,"volume":376},"2026-05-03",5705,{"week":378,"volume":379},"2026-05-10",5628,{"week":381,"volume":382},"2026-05-17",6520,{"week":384,"volume":385},"2026-05-24",6468,{"week":387,"volume":388},"2026-05-31",6307,{"week":390,"volume":391},"2026-06-07",6935,{"week":393,"volume":394},"2026-06-14",6572,{"week":396,"volume":397},"2026-06-21",5925,{"week":399,"volume":400},"2026-06-28",8547,{"week":402,"volume":403},"2026-07-05",5350,{"week":405,"volume":406},"2026-07-12",5779,false,[409,410,411,412,413,414,415,416,417,418,419,420],1.1741581108575139,1.226041875760482,0.9787072488334113,1.0768015523124848,1.1426491356904935,1.2997197213569351,0.8855677563087476,0.8703886811374042,0.6572194122766948,0.7906112849945605,0.8790225519812387,1.0384985942011866,{"top":422,"otherBrandCount":41,"otherClickShare":41},[423,426,429,432,435],{"brand":424,"clickShare":425},"Dove",0.5858,{"brand":427,"clickShare":428},"Secret",0.2882,{"brand":430,"clickShare":431},"hello",0.0715,{"brand":433,"clickShare":434},"Native",0.0339,{"brand":436,"clickShare":437},"Suave",0.0207,[439,450,461,469,479,490,500,510,520,530,540,550,559,568,578,585],{"asin":440,"title":441,"brand":424,"imageUrl":442,"price":443,"rating":444,"reviews":445,"clickShare90":446,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B00ZOIEHYS","Dove Advanced Care Antiperspirant Caring Coconut 2 Count Deodorant Stick for Women for 48 Hour Protection And Soft And Comfortable Underarms 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61F7E58W-dL.jpg",11.83,4.8,31332,0.3056,0.3218,"2015-06-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00ZOIEHYS",{"asin":451,"title":452,"brand":427,"imageUrl":453,"price":454,"rating":455,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B08SDQN1KP","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Nurturing Coconut Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eoDgl3VcL.jpg",6.63,4.7,10136,0.1178,0.1109,"2020-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08SDQN1KP",{"asin":462,"title":463,"brand":424,"imageUrl":464,"price":26,"rating":444,"reviews":445,"clickShare90":465,"clickShare360":466,"launchDate":467,"amazonUrl":468},"B01HTJTNWU","Dove Advanced Care Antiperspirant Deodorant Stick Caring Coconut 4 ct for helping your skin barrier repair after shaving 72-hour odor control and sweat protection with Pro-Ceramide Technology 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QMqtWppjL.jpg",0.0824,0.0459,"2016-07-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01HTJTNWU",{"asin":470,"title":471,"brand":430,"imageUrl":472,"price":473,"rating":474,"reviews":475,"clickShare90":431,"clickShare360":476,"launchDate":477,"amazonUrl":478},"B0BLTFHLB2","hello Sweet Coconut Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JXl4WsTGL.jpg",13.26,4.2,10054,0.1115,"2022-11-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BLTFHLB2",{"asin":480,"title":481,"brand":424,"imageUrl":482,"price":483,"rating":484,"reviews":485,"clickShare90":486,"clickShare360":487,"launchDate":488,"amazonUrl":489},"B089N8DF67","Dove Advanced Care Dry Spray Antiperspirant Deodorant Caring Coconut 3 Count For Women With 48 Hour Protection Soft And Comfortable Underarms 3.8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tK0juT+GL.jpg",20.31,4.6,2849,0.0688,0.0642,"2020-07-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB089N8DF67",{"asin":491,"title":492,"brand":427,"imageUrl":493,"price":494,"rating":455,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B0CFNZTB3S","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Mineral Invisible Solid Nurturing Coconut Scent 2.6 oz (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CQkCIsehL.jpg",18.68,2226,0.0523,0.0585,"2023-08-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CFNZTB3S",{"asin":501,"title":502,"brand":424,"imageUrl":503,"price":25,"rating":504,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":508,"amazonUrl":509},"B0FL84FCZK","Dove Deodorant Stick for Women Aluminum Free 72H Odor Protection Coconut & Pink Jasmine 2.4 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61VsyKR8aHL.jpg",4.5,700,0.0497,0.0289,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FL84FCZK",{"asin":511,"title":512,"brand":427,"imageUrl":513,"price":514,"rating":504,"reviews":515,"clickShare90":516,"clickShare360":517,"launchDate":518,"amazonUrl":519},"B07QT9XTBR","Secret Aluminum Free Deodorant for Women Coconut 2.4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZgAkDXUgL.jpg",6.78,1080,0.0492,0.0556,"2017-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07QT9XTBR",{"asin":521,"title":522,"brand":424,"imageUrl":523,"price":524,"rating":455,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B08WW9QTJM","Dove Advanced Care Antiperspirant Deodorant Stick Vanilla & Cocoa Butter 3 Count Antiperspirant deodorant with Pro-Ceramide Technology 72-hour odor control and all-day sweat protection 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61CMWZ6zPYL.jpg",19.63,2498,0.0349,0.0284,"2021-02-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08WW9QTJM",{"asin":531,"title":532,"brand":433,"imageUrl":533,"price":534,"rating":535,"reviews":536,"clickShare90":434,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B07GB3NVN1","Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Coconut & Vanilla 2.65oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31OybKcC4oL.jpg",12.18,4.4,115244,0.0455,"2018-08-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GB3NVN1",{"asin":541,"title":542,"brand":427,"imageUrl":543,"price":544,"rating":444,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B093JT1R12","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Nurturing Coconut Scent 2.6 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XcXo+2RlL.jpg",11.66,13071,0.0303,0.0205,"2024-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB093JT1R12",{"asin":551,"title":552,"brand":424,"imageUrl":553,"price":554,"rating":535,"reviews":555,"clickShare90":556,"clickShare360":557,"launchDate":508,"amazonUrl":558},"B0FWS2MRM9","Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Ij8HLNefL.jpg",9.72,395,0.0244,0.0106,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWS2MRM9",{"asin":560,"title":561,"brand":436,"imageUrl":562,"price":563,"rating":504,"reviews":564,"clickShare90":437,"clickShare360":565,"launchDate":566,"amazonUrl":567},"B0193G25TA","Suave Clinical Antiperspirant Deodorant Coconut Kiss 1.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5171EfyodLL.jpg",6.74,5448,0.0235,"2015-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0193G25TA",{"asin":569,"title":570,"brand":427,"imageUrl":571,"price":572,"rating":484,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B001UAC0O8","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Invisible Solid Cocoa Butter Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M7CtGOy7L.jpg",6.95,10196,0.02,0.0262,"2009-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001UAC0O8",{"asin":579,"title":580,"brand":424,"imageUrl":581,"price":454,"rating":444,"reviews":445,"clickShare90":574,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B00NE6PUHK","Dove Advanced Care Antiperspirant Deodorant Stick Caring Coconut for Helping Repair Skin Barrier After Shaving with 72-Hour Sweat & Odor Protection 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F6166JF0W1bL.jpg",0.0221,"2014-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00NE6PUHK",{"asin":586,"title":587,"brand":427,"imageUrl":588,"price":589,"rating":504,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B08G5HYRNX","Secret Aluminum Free Deodorant for Women 48hr Odor Protection Naturally Derived Ingredients Free of Parabens Dyes Talc & Baking Soda PH Balanced Dry Solid Coconut Scent 2.4 oz (Pack Of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ccu7bbrCL.jpg",20.13,12629,0.0186,0.0258,"2020-08-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08G5HYRNX",{"love":596,"hate":667,"returnReasons":731},[597,604,611,618,625,632,639,646,653,660],{"topic":598,"percentOfMentions":599,"verbatims":600},"Smell",0.5127,[601,602,603],"Clean scent","Fragrance is wonderful","Good smell",{"topic":605,"percentOfMentions":606,"verbatims":607},"Quality-Overall",0.0746,[608,609,610],"it has been consistently reliable","Excellent product","Great product by Dove",{"topic":612,"percentOfMentions":613,"verbatims":614},"Value For Money",0.039900000000000005,[615,616,617],"Good price","Totally Worth It","Good value for money",{"topic":619,"percentOfMentions":620,"verbatims":621},"Allergies",0.0325,[622,623,624],"No irritation","No skin irritation","doesn't cause irritation",{"topic":626,"percentOfMentions":627,"verbatims":628},"Efficiency",0.031,[629,630,631],"works well for normal daily activities","effective","It works well",{"topic":633,"percentOfMentions":634,"verbatims":635},"Moist\u002FDry",0.0222,[636,637,638],"dryness","It dries pretty good","I stayed dry",{"topic":640,"percentOfMentions":641,"verbatims":642},"Durability",0.0178,[643,644,645],"Last decent amount of time","Last a long time and works great","Lasts all day",{"topic":647,"percentOfMentions":648,"verbatims":649},"Soft Feel",0.0171,[650,651,652],"soft and good","Goes on smooth","My skin feels soft",{"topic":654,"percentOfMentions":655,"verbatims":656},"Ingredients-Overall",0.015300000000000001,[657,658,659],"the ingredients are safe","made with more natural ingredients","Great ingredients",{"topic":661,"percentOfMentions":662,"verbatims":663},"Advertised Vs Actual Product",0.0147,[664,665,666],"Works as it should","As described","Exactly as shown",[668,674,681,687,693,699,705,712,718,725],{"topic":598,"percentOfMentions":669,"verbatims":670},0.2701,[671,672,673],"Terrible smell","The scent does not last long","Strong smell",{"topic":675,"percentOfMentions":676,"verbatims":677},"Functionality-Overall",0.1195,[678,679,680],"it barely works","Didnt work","Not effective",{"topic":619,"percentOfMentions":682,"verbatims":683},0.0786,[684,685,686],"Very itchy","Causes rash","Skin irritation",{"topic":640,"percentOfMentions":688,"verbatims":689},0.0674,[690,691,692],"Does not last","Not long lasting","which made me feel like it wasnt holding up well",{"topic":612,"percentOfMentions":694,"verbatims":695},0.048,[696,697,698],"Very pricey","But Expensive","Not worth the price",{"topic":633,"percentOfMentions":700,"verbatims":701},0.0271,[702,703,704],"it seemingly dried quickly","doesn't stop moisture","not great at stopping moisture",{"topic":706,"percentOfMentions":707,"verbatims":708},"Protection",0.0184,[709,710,711],"it doesn't protect","gives no protection whatsoever","No protection whatsoever",{"topic":713,"percentOfMentions":648,"verbatims":714},"Adhesion\u002FStickiness",[715,716,717],"then a couple hours later I feel sticky","Sticky pits are a no","So sticky",{"topic":719,"percentOfMentions":720,"verbatims":721},"Stain Resistance",0.0163,[722,723,724],"Stains clothes it it's get on them","stains under clothes badly","Stain",{"topic":605,"percentOfMentions":726,"verbatims":727},0.016,[728,729,730],"It turned out not to be as good as I hoped","it is basically garbage","Quality has gone downhill",[732,734,736,738,740,743,746,748,750,752],{"reason":598,"pct":733},0.4226,{"reason":675,"pct":735},0.1288,{"reason":661,"pct":737},0.09230000000000001,{"reason":612,"pct":739},0.050499999999999996,{"reason":741,"pct":742},"Defective Material\u002FParts",0.0482,{"reason":744,"pct":745},"Product Condition",0.0302,{"reason":713,"pct":747},0.0253,{"reason":719,"pct":749},0.0248,{"reason":633,"pct":751},0.0165,{"reason":753,"pct":754},"Size-Overall",0.0155,[756,760,765,770,775,780,785,790,795,800],{"term":32,"volume":757,"growthQoq":758,"conversionRate":759},59148,0.2936,0.0484,{"term":761,"volume":762,"growthQoq":763,"conversionRate":764},"dove coconut deodorant",36140,0.5457,0.1084,{"term":766,"volume":767,"growthQoq":768,"conversionRate":769},"dove deodorant coconut",28729,0.2807,0.0886,{"term":771,"volume":772,"growthQoq":773,"conversionRate":774},"coconut deodorant for women",20560,0.3167,0.071,{"term":776,"volume":777,"growthQoq":778,"conversionRate":779},"secret coconut deodorant for women",14105,0.1443,0.1473,{"term":781,"volume":782,"growthQoq":783,"conversionRate":784},"deodorant coconut",11095,0.3467,0.0661,{"term":786,"volume":787,"growthQoq":788,"conversionRate":789},"deodorant women coconut",9625,0.3293,0.1013,{"term":791,"volume":792,"growthQoq":793,"conversionRate":794},"hello sweet coconut deodorant",14272,-0.3025,0.1225,{"term":796,"volume":797,"growthQoq":798,"conversionRate":799},"secret deodorant for women coconut",8582,0.0511,0.14,{"term":801,"volume":802,"growthQoq":803,"conversionRate":804},"coconut dove deodorant",6741,0.2085,0.0971,[806,813,818,824,829,834],{"title":807,"href":808,"score":809,"verdict":810,"marketSize":811,"growth90":812},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":814,"href":815,"score":809,"verdict":810,"marketSize":816,"growth90":817},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":819,"href":820,"score":809,"verdict":821,"marketSize":822,"growth90":823},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":825,"href":826,"score":809,"verdict":810,"marketSize":827,"growth90":828},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":830,"href":831,"score":809,"verdict":821,"marketSize":832,"growth90":833},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":835,"href":836,"score":837,"verdict":810,"marketSize":838,"growth90":839},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[841,848,851,858,865,872,879,886,893,900,907,914,921,928,935,942,949,956,963,970],{"nodeId":842,"label":843,"slug":844,"href":845,"nichesTracked":846,"marketSizeTotal":847},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":849,"marketSizeTotal":850},10978,8129370268,{"nodeId":852,"label":853,"slug":854,"href":855,"nichesTracked":856,"marketSizeTotal":857},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":859,"label":860,"slug":861,"href":862,"nichesTracked":863,"marketSizeTotal":864},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":866,"label":867,"slug":868,"href":869,"nichesTracked":870,"marketSizeTotal":871},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":873,"label":874,"slug":875,"href":876,"nichesTracked":877,"marketSizeTotal":878},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":880,"label":881,"slug":882,"href":883,"nichesTracked":884,"marketSizeTotal":885},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":887,"label":888,"slug":889,"href":890,"nichesTracked":891,"marketSizeTotal":892},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":894,"label":895,"slug":896,"href":897,"nichesTracked":898,"marketSizeTotal":899},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":901,"label":902,"slug":903,"href":904,"nichesTracked":905,"marketSizeTotal":906},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":908,"label":909,"slug":910,"href":911,"nichesTracked":912,"marketSizeTotal":913},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":915,"label":916,"slug":917,"href":918,"nichesTracked":919,"marketSizeTotal":920},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":922,"label":923,"slug":924,"href":925,"nichesTracked":926,"marketSizeTotal":927},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":929,"label":930,"slug":931,"href":932,"nichesTracked":933,"marketSizeTotal":934},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":936,"label":937,"slug":938,"href":939,"nichesTracked":940,"marketSizeTotal":941},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":943,"label":944,"slug":945,"href":946,"nichesTracked":947,"marketSizeTotal":948},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":950,"label":951,"slug":952,"href":953,"nichesTracked":954,"marketSizeTotal":955},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":957,"label":958,"slug":959,"href":960,"nichesTracked":961,"marketSizeTotal":962},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":964,"label":965,"slug":966,"href":967,"nichesTracked":968,"marketSizeTotal":969},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":971,"label":972,"slug":973,"href":974,"nichesTracked":31,"marketSizeTotal":975},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]