---
title: "Trend — coconut cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-cologne-for-men/trend"
last_updated: "2026-08-10T18:29:50.995Z"
locale: en
meta:
  description: "Niche score 50/100 · $171K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $171K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coconut cologne for men - Flapen"
---

# **coconut cologne for men**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 35Growth 46Conversion 45Competition 27Returns 100Price range 87Avg price 95Brand share 15Review moat 34Quality gap 65

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.08–$91.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$171K**

$171K/yr · 152K searches

**Review moat**

**Okay****3,064.88**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Trend