---
title: "Coconut Body Scrub — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-body-scrub"
last_updated: "2026-08-07T04:47:32.886Z"
locale: en
meta:
description: "Niche score 38/100 · $200K/yr market · 249K searches/yr · $8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $200K/yr market · 249K searches/yr · $8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Body Scrub — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut body scrub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 31Conversion 86Competition 22Returns 98Price range 0Avg price 23Brand share 0Review moat 21Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$200K**
$200K/yr · 249K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.30**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,918.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.55–$10.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, coconut body scrub is a $200K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut body scrub market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$208K–$249K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Tree Hut85% - Dove7% - Brooklyn Botany3% - Native3% - OGX2%
## **Demand**
Weekly Amazon search volume, last 16 weeks — +4.6% search growth over the last 90 days.
6K4KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-body-scrub/trend)
## **Top coconut body scrub search terms**
- **coconut body scrub**50K/yr+15.8%4.7% conv. - **tree hut coco colada**62K/yr-1.1%13.2% conv. - **coco colada tree hut**33K/yr-10.1%12.5% conv. - **coconut scrub**18K/yr+20.0%3.9% conv. - **coco colada**18K/yr+25.2%11.2% conv. - **body scrub coconut**12K/yr+18.2%5.6% conv. - **tree hut coconut**12K/yr-13.0%7.1% conv. - **coconut sugar scrub**7K/yr+12.0%5.7% conv. - **treehut coco colada**5K/yr+16.5%13.3% conv. - **tree hut body scrub coco colada**6K/yr-16.1%12.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-body-scrub/search-terms)
## **Top coconut body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Coco Colada Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.59**4.8★28,159 rev](https://www.amazon.com/dp/B07PR467S5) [2**Tree Hut Coco Colada Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$8.79**4.6★9,724 rev](https://www.amazon.com/dp/B09SBGKQ4K) [3**Tree Hut Coco Colada Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$8.79**4.6★15,370 rev](https://www.amazon.com/dp/B0C1RWKNCS) [4**Tree Hut Coco Colada Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.**Tree Hut**$6.46**4.6★2,415 rev](https://www.amazon.com/dp/B0CS4Q3XXC) [5**Tree Hut Coco Colada Hair & Body Mist Hydrating & Alcohol-Free Body Spray Summer Scent Fragrance with Coconut and Pineaple Notes 6 Fl Oz.**Tree Hut**$8.72**4.0★566 rev](https://www.amazon.com/dp/B0DPJJXB9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**468 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [**Dove Moisturizing Body Scrub Coconut & Lime pHBalanced Whipped Texture SkinRenewing Exfoliator 15 oz**Dove**$7.85**360 rev7mo ago](https://www.amazon.com/dp/B0FWT5LT8P) [**Tree Hut Coco Colada Hair & Body Mist Hydrating & Alcohol-Free Body Spray Summer Scent Fragrance with Coconut and Pineaple Notes 6 Fl Oz.**Tree Hut**$8.72**566 rev1y ago](https://www.amazon.com/dp/B0DPJJXB9H) [**Tree Hut Coco Colada Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture 11 fl oz.**Tree Hut**$4.55**2,549 rev1y ago](https://www.amazon.com/dp/B0DPJJMTRC) [**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.20**9,903 rev1y ago](https://www.amazon.com/dp/B0DNTZTS1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G4WXSL9V) [**Dove Moisturizing Body Scrub Coconut & Lime pHBalanced Whipped Texture SkinRenewing Exfoliator 15 oz**Dove**$7.85**4.7★**▲ 87%**](https://www.amazon.com/dp/B0FWT5LT8P) [**Tree Hut Coco Colada Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.**Tree Hut**$6.46**4.6★**▲ 43%**](https://www.amazon.com/dp/B0CS4Q3XXC) [**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.20**4.7★**— 7%**](https://www.amazon.com/dp/B0DNTZTS1L) [**Brooklyn Botany Coconut Milk Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz**Brooklyn Botany**$9.83**4.2★**— 5%**](https://www.amazon.com/dp/B07TH9YNL7)
**~~View all trending →~~**
## **What buyers say about coconut body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“smells clean”*
**Soft Feel**13%
*“Soft skin”*
**Cleansing**9%
*“It does a great job exfoliating”*
**Quality-Overall**5%
*“Excellent quality and provides a refreshing experience”*
**Moist/Dry**4%
*“This does an excellent job of hydrating”*
**Suitability Dry Skin**3%
*“Exfoliate my skin very well”*
**Value For Money**3%
*“Worth the price”*
**Suitability Combination Skin**2%
*“works great on skin”*
**Ease Of Cleaning**1%
*“it rinses off easily without leaving a greasy residue behind”*
**Efficiency**1%
*“effective”*
### **What buyers complain about **
**Smell**29%
*“Weird smell”*
**Allergies**5%
*“Can be allergic on certain people”*
**Size-Overall**4%
*“This container was very large”*
**Skin Health**4%
*“burns my skin”*
**Moist/Dry**3%
*“Not very moisturizing”*
**Leak-Proof**3%
*“it was leaking”*
**Oily/Greasy**2%
*“Its very oily”*
**Product Condition**2%
*“Possibly used”*
**Quality-Overall**2%
*“It is a cheap product”*
**Ease Of Cleaning**2%
*“also messy”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**18%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Motor Power**3%
**Moist/Dry**2%
## **Common questions**
- **Is coconut body scrub profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the coconut body scrub niche?**
- 5 brands and 52 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut body scrub?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the coconut body scrub niche?**
- Listings span $4.55–$10.90; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 10,918 reviews — the moat a new listing must climb.
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