---
title: "Trend — coconut body oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-body-oil/trend"
last_updated: "2026-08-10T19:25:44.825Z"
locale: en
meta:
  description: "Niche score 43/100 · $300K/yr market · 314K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $300K/yr market · 314K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — coconut body oil - Flapen"
---

# **coconut body oil**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 42Conversion 81Competition 20Returns 98Price range 28Avg price 44Brand share 6Review moat 21Quality gap 27

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$300K**

$300K/yr · 314K searches

**Avg price**

**Okay****$11.29**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$5.95–$18.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,923.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend