---
title: "Coconut Body Oil — $300K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coconut-body-oil"
last_updated: "2026-08-07T21:48:50.756Z"
locale: en
meta:
description: "Niche score 43/100 · $300K/yr market · 314K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $300K/yr market · 314K searches/yr · $11.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Body Oil — $300K/yr Amazon US Niche (2026) - Flapen"
---
# **coconut body oil**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 42Conversion 81Competition 20Returns 98Price range 28Avg price 44Brand share 6Review moat 21Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$300K**
$300K/yr · 314K searches
**Avg price**
**Okay****$11.29**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.95–$18.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,923.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coconut body oil is a $300K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut body oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$339K–$452K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**563**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Palmer's61% - Shea Moisture25% - Handcraft Blends5% - Victoria's Secret3% - Soothing House3% - Majestic Pure2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coconut-body-oil/trend)
## **Top coconut body oil search terms**
- **coconut body oil**102K/yr+27.6%3.9% conv. - **palmers coconut oil**51K/yr+8.7%7.1% conv. - **shea moisture coconut oil**38K/yr-2.8%9.2% conv. - **body oil coconut**16K/yr+12.8%3.8% conv. - **palmer coconut oil**15K/yr+5.5%6.9% conv. - **coconut scented body oil**11K/yr+58.1%0.8% conv. - **palmers coconut hydrate body oil**14K/yr+2.3%12.6% conv. - **coconut hydrate body oil**11K/yr+1.4%10.3% conv. - **palmers coconut body oil**7K/yr+33.3%9.2% conv. - **coconut vanilla body oil**7K/yr+18.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coconut-body-oil/search-terms)
## **Top coconut body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$90K40%$120K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 5.1 Ounces (Spray Cap)**Palmer's**$6.65**4.7★15,160 rev](https://www.amazon.com/dp/B00ZFWJLTY) [2**Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 8.5 Ounces (Pour Cap)**Palmer's**$7.62**4.7★15,160 rev](https://www.amazon.com/dp/B09TRFV8JG) [3**SheaMoisture for Dry Skin Nourishing Hydration 100% Extra Virgin Coconut Oil Soften and Restore Skin and Hair 14.5 oz**Shea Moisture**$12.95**4.6★4,865 rev](https://www.amazon.com/dp/B07NQH5T76) [4**SheaMoisture Daily Hydration Body Oil Virgin Coconut Oil 8 oz**Shea Moisture**$9.36**4.6★8,492 rev](https://www.amazon.com/dp/B076MGQ5SW) [5**Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic**Handcraft Blends**$9.89**4.6★38,687 rev](https://www.amazon.com/dp/B07346X1R5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**1,958 rev1y ago](https://www.amazon.com/dp/B0FB9LRL1V) [**Soothing House Coconut Creme Pie Body Oil - Premium Gourmand Body Moistruzier For Soft Glowing Skin with Almond & Jojoba Oil (4 fl oz)**Soothing House**$18.44**577 rev1y ago](https://www.amazon.com/dp/B0F5X7CLHJ) [**Victorias Secret Pink Coco Oil Soothing Body Care Body Oil 8 oz. (Coco Oil)**Victoria's Secret**$17.56**382 rev3y ago](https://www.amazon.com/dp/B0BQYV7FHC) [**Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 8.5 Ounces (Pour Cap)**Palmer's**$7.62**15,160 rev4y ago](https://www.amazon.com/dp/B09TRFV8JG) [**Palmers Coconut Oil Moisture Boost Restorative Hair and Scalp Oil Spray Lasting Hydration and Shine for Dry or Damaged Hair Promotes Scalp Health 5.1 Oz**Palmer's**$5.95**3,274 rev5y ago](https://www.amazon.com/dp/B08Z3BLSKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SheaMoisture Body Moisturizer For Dry Skin 100% Extra Virgin Coconut Oil Nourishing Hydration Soften And Restore Skin And Hair 14.5oz**Shea Moisture**$14.74**4.6★**▲ 45%**](https://www.amazon.com/dp/B00ZED1G4C) [**Victorias Secret Pink Coco Oil Soothing Body Care Body Oil 8 oz. (Coco Oil)**Victoria's Secret**$17.56**4.6★**▲ 38%**](https://www.amazon.com/dp/B0BQYV7FHC) [**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**4.7★**▲ 24%**](https://www.amazon.com/dp/B0FB9LRL1V) [**Palmers Coconut Oil Formula Body Oil Body Moisturizer with Green Coffee Extract Bath Oil for Dry Skin 8.5 Ounces (Pour Cap)**Palmer's**$7.62**4.7★**▲ 17%**](https://www.amazon.com/dp/B09TRFV8JG) [**Soothing House Coconut Creme Pie Body Oil - Premium Gourmand Body Moistruzier For Soft Glowing Skin with Almond & Jojoba Oil (4 fl oz)**Soothing House**$18.44**4.1★**— 9%**](https://www.amazon.com/dp/B0F5X7CLHJ)
**~~View all trending →~~**
## **What buyers say about coconut body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“It's fragrance free”*
**Moist/Dry**15%
*“Great moisturizer”*
**Quality-Overall**13%
*“The quality feels solid”*
**Soft Feel**8%
*“Smooth and creamy”*
**Value For Money**4%
*“GOod value”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Oily/Greasy**3%
*“absorbs well without feeling greasy”*
**Absorbency**3%
*“Easily absorbed”*
**Suitability Combination Skin**3%
*“Good for your skin”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
### **What buyers complain about **
**Smell**26%
*“Smells weird”*
**Leak-Proof**8%
*“Leaked out in shipping box”*
**Motor Power**7%
*“No pump”*
**Oily/Greasy**6%
*“Too oily”*
**Moist/Dry**4%
*“doesnt moisturize well”*
**Allergies**3%
*“Allergic Reaction”*
**Thickness**2%
*“albeit EOS is a bit thicker”*
**Value For Money**2%
*“Overpriced”*
**Size-Overall**2%
*“Small bottle”*
**Dilute/Watery**2%
*“Its very watery”*
### **Top return reasons **
**Smell**30%
**Leak-Proof**21%
**Motor Power**11%
**Oily/Greasy**7%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**2%
**Functionality-Overall**2%
**Moist/Dry**2%
**Product Condition**2%
## **Common questions**
- **Is coconut body oil profitable to sell on Amazon United States?**
- The niche generates $300K/yr across 14 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the coconut body oil niche?**
- 6 brands and 563 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in coconut body oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
- **When does demand for coconut body oil peak?**
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the coconut body oil niche?**
- Listings span $5.95–$18.44; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 11,923 reviews — the moat a new listing must climb.
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