---
title: "Coco and Eve Face Tanner — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coco-and-eve-face-tanner"
last_updated: "2026-08-10T21:10:18.088Z"
locale: en
meta:
description: "Niche score 42/100 · $71K/yr market · 30K searches/yr · $26.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $71K/yr market · 30K searches/yr · $26.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coco and Eve Face Tanner — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **coco and eve face tanner**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 83Competition 0Returns 94Price range 95Avg price 95Brand share 0Review moat 25Quality gap 78
**Avg price**
**Incredible****$26.81**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$26.02–$28.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,551.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 30K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coco and eve face tanner is a $71K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coco and eve face tanner market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Coco & Eve97% - St.Tropez3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coco-and-eve-face-tanner/trend)
## **Top coco and eve face tanner search terms**
- **coco and eve self tanner face**10K/yr+5.5%7.7% conv. - **coco and eve face tanner**12K/yr-40.3%7.8% conv. - **coco and eve face drops**5K/yr+39.3%11.5% conv. - **coco and eve face**3K/yr+23.2%9.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coco-and-eve-face-tanner/search-terms)
## **Top coco and eve face tanner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coco & Eve Self Tanning Drops (Medium) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.02**4.3★2,948 rev](https://www.amazon.com/dp/B091CF3JVM) [2**Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz**Coco & Eve**$26.40**4.0★3,098 rev](https://www.amazon.com/dp/B0BNPVZS65) [3**Coco & Eve Self Tanning Drops (Dark) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.14**4.3★2,948 rev](https://www.amazon.com/dp/B093GG7GJ1) [4**St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz**St.Tropez**$28.68**4.4★9,212 rev](https://www.amazon.com/dp/B081KHK72J)
### **Newest**
by launch date
[**Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz**Coco & Eve**$26.40**3,098 rev3y ago](https://www.amazon.com/dp/B0BNPVZS65) [**Coco & Eve Self Tanning Drops (Dark) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.14**2,948 rev5y ago](https://www.amazon.com/dp/B093GG7GJ1) [**Coco & Eve Self Tanning Drops (Medium) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.02**2,948 rev5y ago](https://www.amazon.com/dp/B091CF3JVM) [**St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz**St.Tropez**$28.68**9,212 rev6y ago](https://www.amazon.com/dp/B081KHK72J)
### **Trending**
90-day click momentum
[**St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz**St.Tropez**$28.68**4.4★**▲ 109%**](https://www.amazon.com/dp/B081KHK72J) [**Coco & Eve Self Tanning Drops (Medium) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.02**4.3★**▲ 41%**](https://www.amazon.com/dp/B091CF3JVM) [**Coco & Eve Self Tanning Drops (Dark) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz**Coco & Eve**$26.14**4.3★**▼ 19%**](https://www.amazon.com/dp/B093GG7GJ1) [**Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz**Coco & Eve**$26.40**4.0★**▼ 22%**](https://www.amazon.com/dp/B0BNPVZS65)
## **What buyers say about coco and eve face tanner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Natural color”*
**Smell**13%
*“It smells heavenly”*
**Brightness/Shine/Glow**10%
*“Natural glow”*
**Quality-Overall**8%
*“seems like theres a lot of good reviews”*
**Suitability Combination Skin**8%
*“The best thing about it is how amazing my skin feels”*
**Ease Of Use**7%
*“Ease of use”*
**Ease Of Application**5%
*“Easy application”*
**Value For Money**3%
*“It is very reasonably priced as well”*
**Moist/Dry**3%
*“dries quickly”*
**Efficiency**2%
*“It works great”*
### **What buyers complain about **
**Allergies**23%
*“Allergic Reaction”*
**Color**18%
*“Its just not as dark as I expected”*
**Smell**9%
*“Smells burnt to me”*
**Functionality-Overall**5%
*“Barely works”*
**Value For Money**3%
*“Way too expensive”*
**Sensitivity-Overall**3%
*“Intense irritation”*
**Adhesion/Stickiness**3%
*“Wouldnt recommend its sticky”*
**Moist/Dry**2%
*“even the drops which can be added to a moisturizer can be very drying”*
**Color Fading/Discoloration**2%
*“discolored on certain parts of your face”*
**Durability**2%
*“Broke me out”*
### **Top return reasons **
**Functionality-Overall**22%
**Color**21%
**Smell**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**4%
**Value For Money**4%
**Size-Overall**3%
**Skin Health**2%
**Suitability Humid Weather**2%
**Product Condition**2%
## **Common questions**
- **Is coco and eve face tanner profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 4 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the coco and eve face tanner niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coco and eve face tanner?**
- Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 1.1%.
- **When does demand for coco and eve face tanner peak?**
- Demand peaks in Jan–Mar–Apr; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the coco and eve face tanner niche?**
- Listings span $26.02–$28.68; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 4,552 reviews — the moat a new listing must climb.
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