---
title: "Coach Poppy Perfume for Women — $659K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/coach-poppy-perfume-for-women"
last_updated: "2026-08-10T17:27:24.500Z"
locale: en
meta:
description: "Niche score 44/100 · $659K/yr market · 672K searches/yr · $85.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $659K/yr market · 672K searches/yr · $85.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coach Poppy Perfume for Women — $659K/yr Amazon US Niche (2026) - Flapen"
---
# **coach poppy perfume for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 39Conversion 14Competition 38Returns 100Price range 73Avg price 80Brand share 0Review moat 32Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$85.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$34.86–$124.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$659K**
$659K/yr · 672K searches
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,309**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, coach poppy perfume for women is a $659K/yr Amazon United States market (672K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coach poppy perfume for women market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$681K–$852K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#418**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Coach98% - richex2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/coach-poppy-perfume-for-women/trend)
## **Top coach poppy perfume for women search terms**
- **coach perfume**301K/yr+17.5%0.8% conv. - **coach floral perfume**34K/yr+160.5%1.3% conv. - **perfume coach**37K/yr+5.1%0.4% conv. - **coach poppy**27K/yr+18.8%2.3% conv. - **coach poppy perfume for women**35K/yr-8.2%2.9% conv. - **coach floral**25K/yr-3.6%0.8% conv. - **coach poppy perfume**23K/yr-4.2%2.2% conv. - **coach new york perfume for women**19K/yr+15.4%0.7% conv. - **coach perfume set**16K/yr+21.0%0.1% conv. - **coach perfume for women gift set**20K/yr-1.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/coach-poppy-perfume-for-women/search-terms)
## **Top coach poppy perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$132K30%$198K40%$263K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coach Floral Eau de Parfum Spray 1.0 fl oz**Coach**$78.58**4.7★5,498 rev](https://www.amazon.com/dp/B079GDLVMZ) [2**Coach Poppy Eau de Parfum Spray 3.3 fl oz**Coach**$65.08**4.7★4,332 rev](https://www.amazon.com/dp/B07WV2G6RD) [3**COACH Poppy Eau de Parfum Spray 1.0 fl oz**Coach**$46.93**4.7★4,332 rev](https://www.amazon.com/dp/B07WW5LTFZ) [4**Coach Wild Rose Eau de Parfum Spray 1.7 fl oz**Coach**$101.76**4.7★1,517 rev](https://www.amazon.com/dp/B09V61WQN2) [5**Coach Signature Eau de Parfum 1.0 fl oz**Coach**$47.01**4.6★4,294 rev](https://www.amazon.com/dp/B078WFBLY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New York Coach 3.3 oz Mens Eau de Toilette Spray**richex**$68.50**12 rev4mo ago](https://www.amazon.com/dp/B0GR6LLJJG) [**COACH - Gold Parfum - Womens Perfume - Ambery Floral - With Notes of Pink Peppercorn Almond Blossom & Vanilla - 1.0 Fl Oz**Coach**$79.43**190 rev1y ago](https://www.amazon.com/dp/B0F3K9BBZ1) [**COACH Love Eau de Parfum Spray 3.0 fl oz**Coach**$120.09**1,107 rev2y ago](https://www.amazon.com/dp/B0CJ14QSTG) [**Coach Wild Rose Eau de Parfum Spray 1.7 fl oz**Coach**$101.76**1,517 rev4y ago](https://www.amazon.com/dp/B09V61WQN2) [**COACH DREAMS SUNSET EDP 3.0 OZ**Coach**$117.47**661 rev5y ago](https://www.amazon.com/dp/B0925GDXY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New York Coach 3.3 oz Mens Eau de Toilette Spray**richex**$68.50**5.0★**▲ 234%**](https://www.amazon.com/dp/B0GR6LLJJG) [**COACH NEW YORK Eau De Parfum Spray FOR WOMEN 1.0 Oz / 30 ml LAUNCHED IN 2016**Coach**$79.81**4.6★**▲ 106%**](https://www.amazon.com/dp/B01JCZ7CQ8) [**Coach Eau de Parfum Purse Spray 0.33 fl oz**Coach**$34.86**4.6★**▲ 30%**](https://www.amazon.com/dp/B076L12RHW) [**COACH DREAMS SUNSET EDP 3.0 OZ**Coach**$117.47**4.8★**▲ 21%**](https://www.amazon.com/dp/B0925GDXY5) [**Coach Floral Eau de Parfum Spray 1.0 fl oz**Coach**$78.58**4.7★**▲ 20%**](https://www.amazon.com/dp/B079GDLVMZ)
**~~View all trending →~~**
## **What buyers say about coach poppy perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**79%
*“Awesome smell”*
**Durability**4%
*“lasts me all day”*
**Value For Money**3%
*“Fair cost”*
**Quality-Overall**3%
*“Great product”*
**Advertised Vs Actual Product**2%
*“Item as described”*
**Size-Overall**2%
*“Good price for the size”*
**Weight Light**2%
*“It is light and aromatic”*
**Soft Feel**1%
*“Sweet and Refreshing”*
**Ease Of Application**0%
*“I also appreciate that it lasts well throughout the day without needing to constantly reapply”*
**Brightness/Shine/Glow**0%
*“It has a really nice balance to it—bright at first”*
### **What buyers complain about **
**Smell**61%
*“Smells terrible”*
**Value For Money**14%
*“Why does it cost so much for such a small bottle just because it is from NYC doesn't make it GREAT actually this stuff will burn your skin”*
**Size-Overall**11%
*“Smaller than expected”*
**Durability**3%
*“Not Long Lasting”*
**Allergies**3%
*“Burns skin and makes you Sneeze”*
## **Common questions**
- **Is coach poppy perfume for women profitable to sell on Amazon United States?**
- The niche generates $659K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the coach poppy perfume for women niche?**
- 2 brands and 10 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coach poppy perfume for women?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for coach poppy perfume for women peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the coach poppy perfume for women niche?**
- Listings span $34.86–$124.56; the average listing price is $85.16 (sweet spot $15–$100). The average incumbent carries 3,309 reviews — the moat a new listing must climb.
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