---
title: "Clown Makeup — $732K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clown-makeup"
last_updated: "2026-08-10T20:00:48.436Z"
locale: en
meta:
description: "Niche score 52/100 · $732K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $732K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clown Makeup — $732K/yr Amazon US Niche (2026) - Flapen"
---
# **clown makeup**
**Worth a look**
Shows a sweet-spot price point ($21.83 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 70Growth 52Conversion 54Competition 45Returns 77Price range 73Avg price 92Brand share 0Review moat 23Quality gap 48
**Avg price**
**Great****$21.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.79–$121.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$732K**
$732K/yr · 750K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,963.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clown makeup is a $732K/yr Amazon United States market (750K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clown makeup market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$655K–$873K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**0%**
- Mehron82% - UCANBE11% - LOKFAR3% - Rubies2% - Drawdart2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.
90K70KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 17.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clown-makeup/trend)
## **Top clown makeup search terms**
- **mehron**140K/yr+35.8%2.0% conv. - **mehron face paint**198K/yr+16.0%3.0% conv. - **clown makeup**144K/yr+36.6%3.2% conv. - **mehron makeup**54K/yr+17.9%1.0% conv. - **clown makeup kit**50K/yr+17.2%3.7% conv. - **clown face paint**24K/yr+26.7%4.0% conv. - **mehron clown white**17K/yr+11.8%8.2% conv. - **clown white makeup**14K/yr+13.8%5.3% conv. - **mehron body paint**20K/yr+14.2%1.4% conv. - **clown white**8K/yr+18.9%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clown-makeup/search-terms)
## **Top clown makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$73K20%$146K30%$220K40%$293K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mehron Makeup Clown White Professional Face Paint Cream Makeup | White Face Paint for Stage Film Cosplay & Mime | Halloween Clown 2.25 oz (65g) | Made in the USA**Mehron**$11.95**4.6★14,104 rev](https://www.amazon.com/dp/B00429O3EY) [2**Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (White) | Made in the USA**Mehron**$17.45**4.4★13,523 rev](https://www.amazon.com/dp/B00D13DGFY) [3**Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA**Mehron**$17.67**4.5★2,620 rev](https://www.amazon.com/dp/B00FE90M0K) [4**Mehron Makeup Paradise Makeup AQ 30 Color Pro Palette | Magnetic and Refillable Palette | Body Paint & Face Paint | Costumes SFX Halloween & Cosplay | Made in the USA**Mehron**$121.51**4.8★1,520 rev](https://www.amazon.com/dp/B00886JONC) [5**UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g**UCANBE**$20.26**4.5★14,459 rev](https://www.amazon.com/dp/B08CGMYQGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![3 Colors Face & Body Paint [Black White Red] + 3pc Sponge & Brush Baseball Eye Black for Sports Face-Painting Halloween Makeup Kit for Zombie Clown Vampire Skeleton Joker Costume Makeup](https://m.media-amazon.com/images/I/31HFpIcgMpL.jpg)**3 Colors Face & Body Paint \[Black White Red\] + 3pc Sponge & Brush Baseball Eye Black for Sports Face-Painting Halloween Makeup Kit for Zombie Clown Vampire Skeleton Joker Costume Makeup**LOKFAR**$6.91**130 rev1y ago](https://www.amazon.com/dp/B0DCBQW1LK) [**Drawdart Clown White Face Paint Stick Portable Eye Black Stick for Sports Full-coverage Cream Face Paint for Halloween SFX Makeup Cosplay Joker Costume Parties Cream Grease Sticks**Drawdart**$5.79**526 rev1y ago](https://www.amazon.com/dp/B0DD457ZR2) [**UCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults**UCANBE**$28.90**2,668 rev4y ago](https://www.amazon.com/dp/B09FGDZ4N6) [**UCANBE Face Body Paint Oil Palette + 10 Pcs Brushes Set Professional 15 Colors Face Painting Makeup Kit for Halloween Cosplay SFX Parties Theater Stage Artist Costume Festival**UCANBE**$11.96**2,841 rev5y ago](https://www.amazon.com/dp/B094316757) [**UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g**UCANBE**$20.26**14,459 rev5y ago](https://www.amazon.com/dp/B08CGMYQGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mehron Makeup Celebre Pro-HD Cream Face & Body Makeup (.9 oz) (MEDIUM 2)**Mehron**$15.84**4.4★**▲ 493%**](https://www.amazon.com/dp/B00BQKQ1LK) [![3 Colors Face & Body Paint [Black White Red] + 3pc Sponge & Brush Baseball Eye Black for Sports Face-Painting Halloween Makeup Kit for Zombie Clown Vampire Skeleton Joker Costume Makeup](https://m.media-amazon.com/images/I/31HFpIcgMpL.jpg)**3 Colors Face & Body Paint \[Black White Red\] + 3pc Sponge & Brush Baseball Eye Black for Sports Face-Painting Halloween Makeup Kit for Zombie Clown Vampire Skeleton Joker Costume Makeup**LOKFAR**$6.91**4.3★**▲ 122%**](https://www.amazon.com/dp/B0DCBQW1LK) [**Rubies Clown Deluxe Make Up Kit for Adults Unisex One Size**Rubies**$11.75**4.3★**▲ 98%**](https://www.amazon.com/dp/B00856QQE0) [**Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA**Mehron**$17.67**4.5★**▲ 94%**](https://www.amazon.com/dp/B00FE90M0K) [**Mehron Makeup Barrier Spray | Makeup Setting Spray for Face 2 fl oz (60 ml) | Made in the USA**Mehron**$16.14**4.3★**▲ 46%**](https://www.amazon.com/dp/B00FE94PQ2)
**~~View all trending →~~**
## **What buyers say about clown makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“The colors are pretty”*
**Quality-Overall**11%
*“Excellent product”*
**Paint Quality**10%
*“High quality paint, worth price”*
**Value For Money**7%
*“Great value”*
**Coverage**5%
*“Excellent coverage”*
**Durability**5%
*“Durable, long lasting”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Application**4%
*“They apply evenly”*
**Advertised Vs Actual Product**4%
*“Correct description”*
**Soft Feel**3%
*“its super creamy”*
### **What buyers complain about **
**Color**11%
*“Not only was the color not vibrant”*
**Paint Quality**8%
*“Smells a bit like paint thinner”*
**Moist/Dry**6%
*“Dry”*
**Product Condition**6%
*“Came used”*
**Allergies**5%
*“Allergic reaction”*
**Adhesion/Stickiness**4%
*“Dont get this its really sticky”*
**Stain Resistance**4%
*“Some colors do stain a bit like red and blue”*
**Ease Of Use**4%
*“hard to use”*
**Ease Of Cleaning**3%
*“hard to clean and use”*
**Smudge Resistance**3%
*“however definitely not smudge/transfer proof”*
### **Top return reasons **
**Paint Quality**24%
**Color**20%
**Advertised Vs Actual Product**10%
**Product Condition**6%
**Functionality-Overall**5%
**Size-Overall**5%
**Stain Resistance**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
**Oily/Greasy**3%
## **Common questions**
- **Is clown makeup profitable to sell on Amazon United States?**
- The niche generates $732K/yr across 22 tracked products. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the clown makeup niche?**
- 5 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clown makeup?**
- Top complaints mined from reviews: Color, Paint Quality, Moist/Dry. The return rate is 1.9%.
- **When does demand for clown makeup peak?**
- Demand peaks in Oct–Nov; the busiest month runs 17.0× the quietest.
- **What does it cost to enter the clown makeup niche?**
- Listings span $5.79–$121.51; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 6,963 reviews — the moat a new listing must climb.
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