---
title: "Clinique Soap — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clinique-soap"
last_updated: "2026-08-10T14:22:39.808Z"
locale: en
meta:
description: "Niche score 39/100 · $124K/yr market · 170K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $124K/yr market · 170K searches/yr · $17.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Soap — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **clinique soap**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 51Competition 38Returns 98Price range 67Avg price 82Brand share 10Review moat 21Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.61**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.93–$39.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$124K**
$124K/yr · 170K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,303.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique soap is a $124K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$106K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**2%**
- Clinique76% - CeraVe8% - Neutrogena6% - VALITIC3% - Good Molecules3% - Asterwood2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -14.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clinique-soap/trend)
## **Top clinique soap search terms**
- **clinique bar soap**33K/yr-16.9%1.9% conv. - **clinique soap bar**38K/yr-27.5%1.7% conv. - **clinique soap**26K/yr+4.0%4.5% conv. - **clinique face soap**20K/yr-3.5%5.1% conv. - **clinique bar soap for face**16K/yr-24.9%2.0% conv. - **clinique facial soap**11K/yr+2.3%7.7% conv. - **clinique face soap bar**11K/yr-7.6%2.9% conv. - **clinique soap bar mild**9K/yr-30.3%3.7% conv. - **clinique facial soap mild**3K/yr+14.4%9.1% conv. - **clinique acne bar soap**2K/yr-22.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clinique-soap/search-terms)
## **Top clinique soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine 6.7 Fl Oz**Clinique**$25.10**4.7★3,616 rev](https://www.amazon.com/dp/B004ZJQ5E2) [2**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine 13.5 Fl Oz**Clinique**$36.93**4.7★3,616 rev](https://www.amazon.com/dp/B002RBTB8C) [3**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine Mini Travel Size 1 Fl Oz**Clinique**$7.61**4.7★3,616 rev](https://www.amazon.com/dp/B0CCJSGN2T) [4**Neutrogena Original Transparent Facial Cleansing Bar Fragrance-Free Glycerin Face Wash Bar Soap for Gentle Daily Cleansing Hypoallergenic & Dye-Free Pure Facial Soap 3.5 oz**Neutrogena**$2.93**4.7★17,728 rev](https://www.amazon.com/dp/B000052YLN) [5**CeraVe Hydrating Cleanser Bar - Soap-Free Body and Facial Cleanser with 5% Moisturizing Cream - 4.5 Ounce Bar**CeraVe**$6.68**4.6★5,586 rev](https://www.amazon.com/dp/B00U6QFEJU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Asterwood Hyaluronic Acid Cleansing Face Soap - Collagen Boosting Hydrating Plumping Soothing - Fragrance-Free - Suitable for Sensitive Skin - 3.5 Oz**Asterwood**$9.81**358 rev2y ago](https://www.amazon.com/dp/B0CNDX93F6) [**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine Mini Travel Size 1 Fl Oz**Clinique**$7.61**3,616 rev2y ago](https://www.amazon.com/dp/B0CCJSGN2T) [**Clinique All About Clean Liquid Facial Soap | Gentle Face Cleanser For Oily Skin | Type 3 & 4 Face Wash | Step 1 in 3-Step Skin Care Routine 1 Fl Oz**Clinique**$7.76**2,313 rev3y ago](https://www.amazon.com/dp/B0C3ZV37C7) [**Good Molecules Hydrate and Cleanse Bar - Soap Free Bar with Shea Butter and Macadamia Seed Oil for Ultra Hydrating Body and Face Moisturizer - Skin Care**Good Molecules**$5.00**859 rev3y ago](https://www.amazon.com/dp/B09Q2XC772) [**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (3 Pack)**VALITIC**$15.68**71,606 rev4y ago](https://www.amazon.com/dp/B0B2X2L8G8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clinique Liquid Facial Mild 6F37 Soap 6.7 Ounce**Clinique**$25.14**4.7★**▲ 415%**](https://www.amazon.com/dp/B000GHVCM2) [**Good Molecules Hydrate and Cleanse Bar - Soap Free Bar with Shea Butter and Macadamia Seed Oil for Ultra Hydrating Body and Face Moisturizer - Skin Care**Good Molecules**$5.00**4.5★**▲ 57%**](https://www.amazon.com/dp/B09Q2XC772) [**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine 13.5 Fl Oz**Clinique**$36.93**4.7★**▲ 30%**](https://www.amazon.com/dp/B002RBTB8C) [**Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine Mini Travel Size 1 Fl Oz**Clinique**$7.61**4.7★**▲ 20%**](https://www.amazon.com/dp/B0CCJSGN2T) [**Asterwood Hyaluronic Acid Cleansing Face Soap - Collagen Boosting Hydrating Plumping Soothing - Fragrance-Free - Suitable for Sensitive Skin - 3.5 Oz**Asterwood**$9.81**4.4★**▲ 17%**](https://www.amazon.com/dp/B0CNDX93F6)
**~~View all trending →~~**
## **What buyers say about clinique soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Always a reliable good product”*
**Smell**10%
*“fragrance free”*
**Suitability Combination Skin**10%
*“good for the skin”*
**Soft Feel**10%
*“Amazing and soft”*
**Cleansing**9%
*“Clean feel”*
**Moist/Dry**6%
*“does not dry out the skin”*
**Efficiency**6%
*“Works good”*
**Value For Money**4%
*“Good value”*
**Symptom Reduction**3%
*“It does help with dark spots”*
**Suitability Dry Skin**2%
*“It does a nice job exfoliating without irritation or over drying”*
### **What buyers complain about **
**Functionality-Overall**15%
*“not effective”*
**Smell**12%
*“very strong scent”*
**Allergies**8%
*“Irritating”*
**Symptom Reduction**6%
*“saw very little improvement”*
**Moist/Dry**5%
*“Makes skin dry”*
**Skin Health**4%
*“After seeing my dermatologist I was told it was essentially a chemical burn along with a case of perioral dermatitis triggered by the product”*
**Lather**4%
*“doesn't lather up”*
**Value For Money**4%
*“Expensive”*
**Size-Overall**4%
*“it's a tiny little tube”*
**Suitability Dry Skin**3%
*“does not dry my skin”*
### **Top return reasons **
**Smell**20%
**Advertised Vs Actual Product**15%
**Size-Overall**9%
**Functionality-Overall**9%
**Value For Money**8%
**Moist/Dry**5%
**Product Condition**4%
**Defective Material/Parts**4%
**Suitability Dry Skin**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is clinique soap profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 21 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the clinique soap niche?**
- 7 brands and 44 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in clinique soap?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.
- **When does demand for clinique soap peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the clinique soap niche?**
- Listings span $2.93–$39.10; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 11,304 reviews — the moat a new listing must climb.
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