---
title: "Clinique Moisturizers — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clinique-moisturizers"
last_updated: "2026-08-10T21:16:58.490Z"
locale: en
meta:
description: "Niche score 39/100 · $28K/yr market · 17K searches/yr · $35.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $28K/yr market · 17K searches/yr · $35.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Moisturizers — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **clinique moisturizers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 27Conversion 55Competition 44Returns 96Price range 95Avg price 95Brand share 0Review moat 22Quality gap 22
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.69–$69.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,113.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$28K**
$28K/yr · 17K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique moisturizers is a $28K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique moisturizers market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$35K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Clinique100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +1.3% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clinique-moisturizers/trend)
## **Top clinique moisturizers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 4.2 Fl Oz**Clinique**$27.75**4.7★19,859 rev](https://www.amazon.com/dp/B00CVZ3NJ2) [2**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 1 Fl Oz**Clinique**$25.24**4.7★18,096 rev](https://www.amazon.com/dp/B091416ZRB) [3**Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 6.7 Fl Oz**Clinique**$39.32**4.7★19,859 rev](https://www.amazon.com/dp/B00JGLEQAO) [4**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | Hydrating + Moisturizing Mini Travel Size 0.5 Fl Oz**Clinique**$14.69**4.7★18,096 rev](https://www.amazon.com/dp/B002A97L3I) [5**Clinique Dramatically Different Moisturizing Gel | Oil-Free Face Moisturizer For Combination Oily to Oily Skin Types | Step 1 in 3-Step Skin Care Routine 6.7 Fl Oz**Clinique**$40.86**4.7★5,096 rev](https://www.amazon.com/dp/B00B3RDA9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinique Dramatically Different Moisturizing Lotion+ SPF 35 | Face Moisturizer With SPF Glycerin & Hyaluronic Acid | Hydrating + Sun Protection 2.5 Fl Oz**Clinique**$30.18**379 rev1y ago](https://www.amazon.com/dp/B0F8K2DL7H) [**Clinique Hydration Heroes Gift Set | Moisture Surge 100H Moisturizer | Moisture Surge Overnight Mask | Lip Treatment | Hydrating + Glow | Includes 3 Travel Size Pieces**Clinique**$29.56**399 rev1y ago](https://www.amazon.com/dp/B0DH61M1SB) [**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 2.5 Fl Oz**Clinique**$48.39**18,096 rev2y ago](https://www.amazon.com/dp/B093FGVX5M) [**Clinique Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator Face Moisturizer With SPF Hyaluronic Acid Aloe Bioferment + Provitamin D | Hydrating + Protecting 1.7 Fl Oz**Clinique**$42.78**1,273 rev3y ago](https://www.amazon.com/dp/B0CBT1N8Y7) [**Clinique Smart Clinical Repair Wrinkle Correcting Anti Aging Face Cream With Hyaluronic Acid + Peptides For All Skin Types | Hydrating 1.7 Fl Oz**Clinique**$69.00**1,457 rev3y ago](https://www.amazon.com/dp/B0B729HMJY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clinique Dramatically Different Moisturizing Lotion+ SPF 35 | Face Moisturizer With SPF Glycerin & Hyaluronic Acid | Hydrating + Sun Protection 2.5 Fl Oz**Clinique**$30.18**4.5★**▲ 210%**](https://www.amazon.com/dp/B0F8K2DL7H) [**Clinique Moisture Surge Intense 72H Lipid-Replenishing Hydrator Face Moisturizer With Aloe Water + Cica | Hydrating + Moisturizing 1 Fl Oz**Clinique**$26.23**4.6★**▲ 90%**](https://www.amazon.com/dp/B08LH5PX7M) [**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 1 Fl Oz**Clinique**$25.24**4.7★**▲ 62%**](https://www.amazon.com/dp/B091416ZRB) [**Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 1.7 Fl Oz**Clinique**$15.04**4.7★**▲ 58%**](https://www.amazon.com/dp/B00GW7LO00) [**Clinique 3-Step Dramatically Different Moisturizing Hydrating Face Cream | Face Moisturizer For Dry Skin Types 1.7 Fl Oz**Clinique**$28.99**4.5★**▲ 48%**](https://www.amazon.com/dp/B00TLD7MRG)
**~~View all trending →~~**
## **What buyers say about clinique moisturizers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**37%
*“Really moisturizing”*
**Quality-Overall**10%
*“EXCELLENT PRODUCT”*
**Soft Feel**7%
*“Goes on smooth”*
**Suitability Combination Skin**7%
*“has noticeably improved the overall texture of my skin”*
**Value For Money**6%
*“Worth it”*
**Suitability Dry Skin**5%
*“Love how much it helps my dry skin”*
**Weight Light**3%
*“I liked the feel of this moisturizer very very lightweight”*
**Smell**2%
*“now is scent free”*
**Durability**2%
*“lasts all day”*
**Suitability Oily Skin**1%
*“Excellent choice for oily or combination skin or anyone who prefers a matte finish - should work great for dry skin as well”*
### **What buyers complain about **
**Smell**14%
*“Bad smell”*
**Value For Money**10%
*“expensive”*
**Allergies**9%
*“I am allergic to this product”*
**Size-Overall**7%
*“Container is tiny”*
**Moist/Dry**4%
*“Did not hydrate my face”*
**Suitability Dry Skin**4%
*“But I made the mistake of using this as someone who has dry skin”*
**Product Condition**3%
*“appears to have been used”*
**Skin Health**3%
*“it has bad reaction to my skin”*
**Oily/Greasy**2%
*“A bit of a greasy feel”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Moist/Dry**15%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Product Condition**7%
**Smell**6%
**Suitability Dry Skin**5%
**Suitability Humid Weather**4%
**Functionality-Overall**3%
**Oily/Greasy**3%
## **Common questions**
- **Is clinique moisturizers profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 17 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the clinique moisturizers niche?**
- 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clinique moisturizers?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.9%.
- **When does demand for clinique moisturizers peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the clinique moisturizers niche?**
- Listings span $14.69–$69.00; the average listing price is $35.35 (sweet spot $15–$100). The average incumbent carries 10,113 reviews — the moat a new listing must climb.
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