---
title: "Clinique Lip Balm — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clinique-lip-balm"
last_updated: "2026-08-10T12:16:49.340Z"
locale: en
meta:
description: "Niche score 41/100 · $78K/yr market · 19K searches/yr · $25.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $78K/yr market · 19K searches/yr · $25.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Lip Balm — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **clinique lip balm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 98Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 72Quality gap 30
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.32**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.40–$34.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****609**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 19K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique lip balm is a $78K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique lip balm market data**
- **Units sold / yr**
- **2K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$51K–$63K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#539**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Clinique100%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -9.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clinique-lip-balm/trend)
## **Top clinique lip balm search terms**
- **clinique moisture surge lip**11K/yr-24.6%7.7% conv. - **clinique moisture surge lip balm**7K/yr-10.8%10.6% conv. - **clinique hydro plump lip treatment**1K/yr+116.4%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clinique-lip-balm/search-terms)
## **Top clinique lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$19K50%$39K75%$58K100%$78K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz**Clinique**$20.40**4.5★1,283 rev](https://www.amazon.com/dp/B07Q6J2C9C) [2**Clinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz**Clinique**$34.25**4.7★338 rev](https://www.amazon.com/dp/B017DXBP8W) [3**Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz**Clinique**$21.30**4.5★206 rev](https://www.amazon.com/dp/B0013EKPHA)
### **Newest**
by launch date
[**Clinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz**Clinique**$34.25**338 rev3y ago](https://www.amazon.com/dp/B017DXBP8W) [**Clinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz**Clinique**$20.40**1,283 rev7y ago](https://www.amazon.com/dp/B07Q6J2C9C) [**Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz**Clinique**$21.30**206 rev22y ago](https://www.amazon.com/dp/B0013EKPHA)
### **Trending**
90-day click momentum
[**Clinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz**Clinique**$20.40**4.5★**— 2%**](https://www.amazon.com/dp/B07Q6J2C9C) [**Clinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz**Clinique**$34.25**4.7★**▼ 14%**](https://www.amazon.com/dp/B017DXBP8W) [**Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz**Clinique**$21.30**4.5★**▼ 15%**](https://www.amazon.com/dp/B0013EKPHA)
## **What buyers say about clinique lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**32%
*“Deep Hydration That Really Works”*
**Soft Feel**16%
*“leaves the lips feeling soft”*
**Quality-Overall**14%
*“Best Lip Product”*
**Wrinkle**5%
*“Takes the wrinkles out of your lips”*
**Suitability Dry Skin**4%
*“It's Perfect for dry lips”*
**Value For Money**3%
*“worth the cost”*
**Weight Light**3%
*“The formula feels lightweight yet deeply hydrating”*
**Color**2%
*“There is no tint so it enhances your natural lip color”*
**Shape/Style**2%
*“they're in perfect shape”*
**Smell**2%
*“makes them smooth without a scent”*
### **What buyers complain about **
**Value For Money**33%
*“Costly”*
**Moist/Dry**15%
*“Didnt glide on nor feel like a moisturizer for the lips”*
**Smell**8%
*“it smells like crap”*
**Size-Overall**6%
*“Too small for the Price”*
**Quality-Overall**4%
*“Poor product review”*
**Ease Of Use**4%
*“Hard to put on lips”*
**Strength**4%
*“one of the lipsticks was not solid”*
**Durability**3%
*“It doesn't last all day”*
### **Top return reasons **
**Moist/Dry**20%
**Functionality-Overall**16%
**Adhesion/Stickiness**12%
**Size-Overall**9%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Product Condition**5%
**Texture/Consistency-Overall**4%
**Suitability Humid Weather**4%
**Ease Of Use**2%
## **Common questions**
- **Is clinique lip balm profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 3 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the clinique lip balm niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clinique lip balm?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.7%.
- **When does demand for clinique lip balm peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the clinique lip balm niche?**
- Listings span $20.40–$34.25; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)