---
title: "Clinique Hydro Plump Lip — $355K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clinique-hydro-plump-lip"
last_updated: "2026-08-10T16:45:27.637Z"
locale: en
meta:
description: "Niche score 48/100 · $355K/yr market · 185K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $355K/yr market · 185K searches/yr · $31.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Hydro Plump Lip — $355K/yr Amazon US Niche (2026) - Flapen"
---
# **clinique hydro plump lip**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 16Conversion 68Competition 19Returns 96Price range 81Avg price 95Brand share 0Review moat 22Quality gap 86
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$3.86–$67.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$355K**
$355K/yr · 185K searches
**Review moat**
**Bad****9,462.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique hydro plump lip is a $355K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique hydro plump lip market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$312K–$390K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#615**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.61% - Typology30% - fwee6% - Phoenix Beauty3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -17.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clinique-hydro-plump-lip/trend)
## **Top clinique hydro plump lip search terms**
- **typology lip oil**39K/yr-9.1%1.7% conv. - **elf jam session**10K/yr+66.7%11.5% conv. - **dark lip gloss**15K/yr-7.4%0.9% conv. - **dark red lip gloss**16K/yr-15.5%1.4% conv. - **burgundy lip gloss**12K/yr-31.2%1.9% conv. - **elf lip oil jam session**12K/yr-2.2%10.0% conv. - **black cherry lip**9K/yr-6.6%0.2% conv. - **jam session elf lip oil**11K/yr-12.4%9.6% conv. - **black cherry lip gloss**9K/yr-18.5%1.1% conv. - **typology lip**5K/yr+16.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clinique-hydro-plump-lip/search-terms)
## **Top clinique hydro plump lip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$53K30%$106K45%$160K60%$213K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session**e.l.f.**$8.71**4.6★29,517 rev](https://www.amazon.com/dp/B0CMJXGCFQ) [2**Typology Tinted Lip Oil - Black Cherry & Complimentary Premium Korean BlueBerry Sheet Masque**Typology**$54.99**4.4★29 rev](https://www.amazon.com/dp/B0DND6T3C5) [3**Typology Tinted Lip Oil - Shade 2 Powder Pink**Typology**$54.94**3.9★35 rev](https://www.amazon.com/dp/B0CR1W6GWP) [4**fwee 3D Voluming Gloss 70% (Rich) | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula Cherry Cola 70% | 30% & 70% Pigment Options | 5.3g**fwee**$14.66**4.5★770 rev](https://www.amazon.com/dp/B0FJRPGQ63) [5**e.l.f. Lip Lacquer Hydrating Lip Gloss Non-Sticky Ultra-Shine with Vitamin A & E Vegan & Cruelty-Free Black Cherry**e.l.f.**$3.86**4.4★42,319 rev](https://www.amazon.com/dp/B0BSR8FF44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E**Typology**$67.21**1 rev3w ago](https://www.amazon.com/dp/B0H6N89SP7) [**Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E**Typology**$55.28**4 rev6mo ago](https://www.amazon.com/dp/B0GFZ8XSG7) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Jam Packed**e.l.f.**$9.94**1,792 rev6mo ago](https://www.amazon.com/dp/B0G1H1NQY8) [**fwee 3D Voluming Gloss 70% (Rich) | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula Cherry Cola 70% | 30% & 70% Pigment Options | 5.3g**fwee**$14.66**770 rev12mo ago](https://www.amazon.com/dp/B0FJRPGQ63) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge**e.l.f.**$8.68**29,517 rev1y ago](https://www.amazon.com/dp/B0DFMWGXYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E**Typology**$67.21**1.0★**▲ 466%**](https://www.amazon.com/dp/B0H6N89SP7) [**Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E**Typology**$55.28**5.0★**▲ 177%**](https://www.amazon.com/dp/B0GFZ8XSG7) [**Phoenix Beauty Power Gloss Bold Merlot Vegan Lip Gloss with High Pigment Hyaluronic Acid Jojoba & Castor Oil for Vampy Non-Sticky Moisturizing Color (Merlot)**Phoenix Beauty**$9.49**4.3★**▲ 122%**](https://www.amazon.com/dp/B0DRNQVZBC) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Jam Packed**e.l.f.**$9.94**4.5★**▲ 69%**](https://www.amazon.com/dp/B0G1H1NQY8) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge**e.l.f.**$8.68**4.6★**▲ 43%**](https://www.amazon.com/dp/B0DFMWGXYL)
**~~View all trending →~~**
## **What buyers say about clinique hydro plump lip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“color is accurate”*
**Moist/Dry**11%
*“Very hydrating”*
**Soft Feel**8%
*“Feels so good”*
**Value For Money**7%
*“Best money ever spent”*
**Quality-Overall**4%
*“Nice lip product but”*
**Smell**4%
*“coconut scent”*
**Brightness/Shine/Glow**3%
*“Has a good amount of shine”*
**Texture/Consistency-Overall**3%
*“Beautiful color and texture”*
**Adhesion/Stickiness**3%
*“Not too sticky”*
**Ease Of Application**2%
*“feels nice when applied”*
### **What buyers complain about **
**Color**13%
*“Did not like the color”*
**Durability**12%
*“Doesn't last”*
**Adhesion/Stickiness**10%
*“Slides on with no stickiness”*
**Smell**5%
*“Definitely a harsh chemical smell”*
**Leak-Proof**3%
*“It leaks out of container”*
**Texture/Consistency-Overall**3%
*“I was disappointed by the texture of this one”*
**Value For Money**2%
*“Not worth it”*
**Moist/Dry**2%
*“Drying over all”*
**Quality-Overall**2%
*“Poor quality control”*
**Ease Of Application**2%
*“the applicator is not good”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**5%
**Smell**4%
**Product Condition**4%
**Functionality-Overall**3%
**Leak-Proof**3%
**Moist/Dry**2%
**Value For Money**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is clinique hydro plump lip profitable to sell on Amazon United States?**
- The niche generates $355K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the clinique hydro plump lip niche?**
- 4 brands and 92 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clinique hydro plump lip?**
- Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 0.9%.
- **When does demand for clinique hydro plump lip peak?**
- Demand peaks in Oct–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the clinique hydro plump lip niche?**
- Listings span $3.86–$67.21; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 9,462 reviews — the moat a new listing must climb.
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