---
title: "Clinique Chubby Stick Eyeshadow — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clinique-chubby-stick-eyeshadow"
last_updated: "2026-08-10T16:46:32.652Z"
locale: en
meta:
description: "Niche score 41/100 · $211K/yr market · 258K searches/yr · $19.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $211K/yr market · 258K searches/yr · $19.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Chubby Stick Eyeshadow — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **clinique chubby stick eyeshadow**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 13Conversion 52Competition 36Returns 93Price range 73Avg price 86Brand share 0Review moat 38Quality gap 32
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.51–$29.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$211K**
$211K/yr · 258K searches
**Review moat**
**Okay****2,749.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique chubby stick eyeshadow is a $211K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique chubby stick eyeshadow market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$196K–$245K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#246**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena49% - Clinique46% - Burt's Bees6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -24.7% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clinique-chubby-stick-eyeshadow/trend)
## **Top clinique chubby stick eyeshadow search terms**
- **clinique chubby stick**61K/yr-21.0%2.0% conv. - **neutrogena lip crayon**24K/yr+16.1%4.6% conv. - **neutrogena moisture smooth color stick**28K/yr-4.3%4.4% conv. - **clinique chubby stick lip**25K/yr-22.7%2.6% conv. - **burts bees lip crayon**21K/yr-5.7%1.3% conv. - **neutrogena color stick**12K/yr-2.4%2.8% conv. - **chubby stick**11K/yr-31.2%1.1% conv. - **clinique chubby stick lipstick**10K/yr-27.2%2.7% conv. - **neutrogena moisturesmooth color stick**6K/yr+0.8%4.3% conv. - **empower matte precision lipstick crayon**13K/yr-83.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clinique-chubby-stick-eyeshadow/search-terms)
## **Top clinique chubby stick eyeshadow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$84K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena MoistureSmooth Color Stick for Lips Moisturizing and Conditioning Lipstick with a Balm-Like Formula Nourishing Shea Butter and Fruit Extracts 80 Rich Raisin .011 oz**Neutrogena**$10.31**4.5★7,177 rev](https://www.amazon.com/dp/B00AFX1SCG) [2**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Bursting Blossom**Clinique**$23.63**4.5★1,659 rev](https://www.amazon.com/dp/B0FZXB64RM) [3**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Super Strawberry**Clinique**$22.96**4.5★1,659 rev](https://www.amazon.com/dp/B0FZXG9SNG) [4**Neutrogena Moisturesmooth Color Stick 40 Bright Berry .011 Oz.**Neutrogena**$10.99**4.5★7,177 rev](https://www.amazon.com/dp/B00AFX1TZ2) [5**Neutrogena Moisture Smooth Color Stick for Lips Moisturizing and Conditioning Lipstick with a Balm-Like Formula Nourishing Shea Butter and Fruit Extracts 120 Berry Brown.011 oz (Pack of 1)**Neutrogena**$9.99**4.6★1,100 rev](https://www.amazon.com/dp/B01BZON0DI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Bursting Blossom**Clinique**$23.63**1,659 rev6mo ago](https://www.amazon.com/dp/B0FZXB64RM) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Super Strawberry**Clinique**$22.96**1,659 rev6mo ago](https://www.amazon.com/dp/B0FZXG9SNG) [**Clinique Chubby Cream Blush Stick Cheek Colour Balm | Blush For Cheeks | Long Lasting + Buildable | Create A Healthy Looking Glow | Perfect For Travel Rampd Up Rouge**Clinique**$29.56**1,292 rev6mo ago](https://www.amazon.com/dp/B0FZXCVH8D) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Broadest Berry**Clinique**$23.55**1,659 rev6mo ago](https://www.amazon.com/dp/B0FZXJ2BKL) [**Clinique Chubby Stick Sculpting Highlighter For All Skin Types | Cream Highlighting Stick Hefty Highlight**Clinique**$29.34**89 rev6mo ago](https://www.amazon.com/dp/B0FZXGY9KX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clinique Chubby Cream Blush Stick Cheek Colour Balm | Blush For Cheeks | Long Lasting + Buildable | Create A Healthy Looking Glow | Perfect For Travel Rampd Up Rouge**Clinique**$29.56**4.8★**▲ 152%**](https://www.amazon.com/dp/B0FZXCVH8D) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Super Strawberry**Clinique**$22.96**4.5★**▲ 139%**](https://www.amazon.com/dp/B0FZXG9SNG) [**Burts Bees Lip Crayon Napa Vineyard (3 Pack)**Burt's Bees**$18.99**4.8★**▲ 111%**](https://www.amazon.com/dp/B0167JW9C4) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Boundless Blush**Clinique**$23.34**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FZXN4HN9) [**Clinique Chubby Stick Tinted Lip Colour Balm | With Shea Butter | Moisturizing + Hydrating | Natural-Looking Lip Tint Fuller Fig**Clinique**$23.09**4.5★**▲ 80%**](https://www.amazon.com/dp/B0FZX9MVGP)
**~~View all trending →~~**
## **What buyers say about clinique chubby stick eyeshadow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Great neutral color”*
**Moist/Dry**16%
*“Good moisturizer”*
**Soft Feel**10%
*“Smooth & creamy”*
**Quality-Overall**6%
*“Excellent product”*
**Brightness/Shine/Glow**5%
*“It has the perfect amount of shimmer”*
**Ease Of Application**4%
*“So easy to apply”*
**Durability**3%
*“Lasts pretty well”*
**Color Fading/Discoloration**2%
*“Long lasting color and moisture rich”*
**Value For Money**2%
*“at an affordable price point”*
**Ease Of Use**2%
*“It is very easy to use”*
### **What buyers complain about **
**Color**40%
*“Color is Not Accurate”*
**Durability**9%
*“Its hard to tell how long it lasts throughout the day”*
**Moist/Dry**9%
*“I expected it be more moist”*
**Value For Money**6%
*“Expensive because the item has been discontinued”*
**Advertised Vs Actual Product**3%
*“Plum perfect color does not match what the pictures show”*
**Smell**2%
*“It does have a slight fragrance”*
**Smudge Resistance**1%
*“Hardly any color and it smears”*
**Defective Material/Parts**1%
*“I think its a product defect”*
**Thickness**1%
*“Very Sheer”*
**Adhesion/Stickiness**1%
*“Additionally, the entire color stick keeps falling out of the pencil”*
### **Top return reasons **
**Color**69%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**3%
**Moist/Dry**3%
**Product Condition**3%
**Smell**2%
**Defective Material/Parts**2%
**Weight Light**1%
**Value For Money**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is clinique chubby stick eyeshadow profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 16 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the clinique chubby stick eyeshadow niche?**
- 3 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clinique chubby stick eyeshadow?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.1%.
- **When does demand for clinique chubby stick eyeshadow peak?**
- Demand peaks in Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the clinique chubby stick eyeshadow niche?**
- Listings span $9.51–$29.56; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 2,749 reviews — the moat a new listing must climb.
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