---
title: "clear sunscreen — $11.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clear-sunscreen"
last_updated: "2026-07-20T20:02:19.707Z"
locale: en
meta:
description: "clear sunscreen clears our launch bar: a $11.4M/yr market growing +85.9% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:description": "clear sunscreen clears our launch bar: a $11.4M/yr market growing +85.9% this quarter with returns at 0.9%. Data updated Jul 2026."
"og:title": "clear sunscreen — $11.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **clear sunscreen**
**Launch it**
A $11.4M/yr market growing +85.9% this quarter with returns at 0.9% — clears our launch bar.
Market size 100Growth 85Conversion 89Competition 59Returns 96Price range 95Avg price 95Brand share 0Review moat 29Quality gap 37
**Market size**
**Incredible****$11.4M**
$11.4M/yr · 3.8M searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$28.56**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.79–$55.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+85.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,589.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clear sunscreen is a $11.4M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$8.6M–$11.4M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **121 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**0%**
- Supergoop!88% - BYOMA6% - medicube6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +85.9% search growth over the last 90 days.
300K200KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 17.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clear-sunscreen/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.1M20%$2.3M30%$3.4M40%$4.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 1.7 fl oz**Supergoop!**$34.24**4.7★19,048 rev](https://www.amazon.com/dp/B0DPNL864S) [2**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz**Supergoop!**$55.65**4.6★3,763 rev](https://www.amazon.com/dp/B087H5FFGK) [3**Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 1.7 fl oz - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5**Supergoop!**$33.85**4.6★9,489 rev](https://www.amazon.com/dp/B088ZRZ668) [4**medicube Sunscreen No Cast Just Glow Collagen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare**medicube**$16.79**4.6★1,615 rev](https://www.amazon.com/dp/B0FPQGLYK9) [5**Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 5.5 fl oz**Supergoop!**$27.87**4.6★5,630 rev](https://www.amazon.com/dp/B087HDXS2T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**96 rev6mo ago](https://www.amazon.com/dp/B0GGVVLGT3) [**medicube Sunscreen No Cast Just Glow Collagen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare**medicube**$16.79**1,615 rev10mo ago](https://www.amazon.com/dp/B0FPQGLYK9) [**Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic**Supergoop!**$29.33**44 rev11mo ago](https://www.amazon.com/dp/B0FKPPW6P6) [**Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz**Supergoop!**$21.36**60 rev1y ago](https://www.amazon.com/dp/B0FCMZ2KJM) [**BYOMA SPF 50 Face Fluid - Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturizer Strengthens Skin Barrier - 1.69 fl.oz**BYOMA**$17.56**1,253 rev1y ago](https://www.amazon.com/dp/B0DR9WDR2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut**Supergoop!**$20.28**4.0★**▲ 100%**](https://www.amazon.com/dp/B0GGVVLGT3) [**Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 0.68 fl oz**Supergoop!**$18.67**4.4★**▲ 75%**](https://www.amazon.com/dp/B0DPNKSQ9C) [**Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 20 mL - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5**Supergoop!**$18.60**4.4★**▲ 71%**](https://www.amazon.com/dp/B0CBT2LZLG) [**Supergoop! Glowscreen SPF 40 Golden Hour (Bronze Glow) - 0.68 fl oz - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5**Supergoop!**$18.86**4.4★**▲ 60%**](https://www.amazon.com/dp/B0DMWV4LFH) [**Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz**Supergoop!**$21.36**4.5★**▲ 54%**](https://www.amazon.com/dp/B0FCMZ2KJM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“LOVE THIS FOR SENSITIVE SKIN”*
**Brightness/Shine/Glow**10%
*“Gives face a nice glow”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**7%
*“Super soft”*
**Smell**7%
*“No weird smell”*
**Weight Light**5%
*“So good and lightweight”*
**Moist/Dry**5%
*“Very hydrating”*
**Protection**4%
*“Protect your skin”*
**Ease Of Application**3%
*“Easy apply”*
**Value For Money**3%
*“Worth the money”*
### **What buyers complain about **
**Allergies**13%
*“Irritating”*
**Value For Money**12%
*“It is expensive”*
**Oily/Greasy**6%
*“Too greasy”*
**Size-Overall**5%
*“Very small tube”*
**Smell**5%
*“It smells bad”*
**Skin Health**4%
*“burns my skin”*
**Color**4%
*“the color is wrong”*
**Functionality-Overall**2%
*“Didnt work well for me”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Side Effects**2%
*“It caused me to break out”*
### **Top return reasons **
**Color**15%
**Size-Overall**12%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Oily/Greasy**7%
**Brightness/Shine/Glow**4%
**Functionality-Overall**4%
**Smell**4%
**Product Condition**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is clear sunscreen profitable to sell on Amazon United States?**
- The niche generates $11.4M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Launch it (70/100).
- **How competitive is the clear sunscreen niche?**
- 3 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clear sunscreen?**
- Top complaints mined from reviews: Allergies, Value For Money, Oily/Greasy. The return rate is 0.9%.
- **When does demand for clear sunscreen peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 17.4× the quietest.
- **What does it cost to enter the clear sunscreen niche?**
- Listings span $16.79–$55.65; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 3,589 reviews — the moat a new listing must climb.
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