---
title: "Trend — clear mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clear-mascara/trend"
last_updated: "2026-08-10T20:02:52.352Z"
locale: en
meta:
  description: "Niche score 52/100 · $861K/yr market · 1.0M searches/yr. A deep review moat (32,556 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $861K/yr market · 1.0M searches/yr. A deep review moat (32,556 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — clear mascara - Flapen"
---

# **clear mascara**

**Worth a look**

Shows low returns (0.4%), but a deep review moat (32,556 avg reviews) keeps it on the watch list.

Market size 75Growth 23Conversion 84Competition 25Returns 98Price range 49Avg price 27Brand share 35Review moat 9Quality gap 77

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$861K**

$861K/yr · 1.0M searches

**Price range**

**Okay****$2.28–$27.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.20**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****32,556.42**

avg incumbent reviews — the moat a new listing must climb

## Trend