---
title: "Clear Mascara — $861K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clear-mascara"
last_updated: "2026-08-10T14:26:23.561Z"
locale: en
meta:
description: "Niche score 52/100 · $861K/yr market · 1.0M searches/yr. A deep review moat (32,556 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $861K/yr market · 1.0M searches/yr. A deep review moat (32,556 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clear Mascara — $861K/yr Amazon US Niche (2026) - Flapen"
---
# **clear mascara**
**Worth a look**
Shows low returns (0.4%), but a deep review moat (32,556 avg reviews) keeps it on the watch list.
Market size 75Growth 23Conversion 84Competition 25Returns 98Price range 49Avg price 27Brand share 35Review moat 9Quality gap 77
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$861K**
$861K/yr · 1.0M searches
**Price range**
**Okay****$2.28–$27.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.20**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****32,556.42**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clear mascara is a $861K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear mascara market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$920K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- COVERGIRL26% - e.l.f.24% - MAYBELLINE22% - Physicians Formula6% - wet n wild6% - L'Oreal Paris4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clear-mascara/trend)
## **Top clear mascara search terms**
- **clear mascara**662K/yr-8.1%8.8% conv. - **clear mascara volume and length**107K/yr+4.4%7.8% conv. - **elf clear brow and lash mascara**41K/yr+2.2%21.5% conv. - **clear mascara for eyelashes**26K/yr-10.0%9.1% conv. - **elf clear mascara**23K/yr-0.5%14.2% conv. - **mascara clear**20K/yr+0.1%5.5% conv. - **clear waterproof mascara**14K/yr+38.9%2.9% conv. - **clear mascara waterproof**13K/yr+45.0%5.2% conv. - **waterproof clear mascara**10K/yr+38.5%2.1% conv. - **clear lash mascara**10K/yr+1.6%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clear-mascara/search-terms)
## **Top clear mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43K10%$86K15%$129K20%$172K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Great Lash Clear Mascara Conditioning Formula for Lashes and Eyebrows for a Natural Eye Makeup Look 1 Count**MAYBELLINE**$5.56**4.3★27,950 rev](https://www.amazon.com/dp/B001KYQA1S) [2**Covergirl Professional Natural Lash Mascara Clear 0.34 Ounce**COVERGIRL**$4.89**4.3★4,081 rev](https://www.amazon.com/dp/B00M4TCD2I) [3**e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes**e.l.f.**$5.77**4.5★28,476 rev](https://www.amazon.com/dp/B0BSP2J3BH) [4**Physicians Formula Mineral Wear Diamond Mascara Lash & Brow Diamond Dermatologist Tested Ophthalmologist Approved Sensitive Eyes**Physicians Formula**$9.64**4.0★2,428 rev](https://www.amazon.com/dp/B09NXNZJRQ) [5**e.l.f. Clear Brow & Lash Mascara Dual-Sided Brushable Clear Gel For Groomed Brows & Eyelashes Long-Wear Conditioning Formula Vegan & Cruelty-Free**e.l.f.**$3.34**4.5★28,476 rev](https://www.amazon.com/dp/B00VZDAA56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown**L'Oreal Paris**$12.92**3,816 rev8mo ago](https://www.amazon.com/dp/B0FSSSG8LC) [**essence | Lash Princess Mascara Primer for Extra Length & Volume (1 Pack) | Voluminous Lash Boosting Conditioning Primer | Vegan Cruelty Free & Paraben Free**Essence Cosmetics**$4.74**5,116 rev2y ago](https://www.amazon.com/dp/B0B8NQJ2FM) [**ETUDE Dr. Mascara Fixer Korean Mascara Fixer Long-Lasting Wax Formula All-Day Curl Hold Smudge-Proof Korean Makeup Beauty Vegan Certified Natural (Transparent 0.203 Fl Oz)**ETUDE**$8.68**71 rev2y ago](https://www.amazon.com/dp/B0CHHY5ZCW) [**Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Extreme Black 800 1 Count**COVERGIRL**$8.93**6,327 rev3y ago](https://www.amazon.com/dp/B0BVBZWHBR) [**e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes**e.l.f.**$5.77**28,476 rev3y ago](https://www.amazon.com/dp/B0BSP2J3BH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Clear Brow & Lash Mascara Dual-Sided Brushable Clear Gel For Groomed Brows & Eyelashes Long-Wear Conditioning Formula Vegan & Cruelty-Free**e.l.f.**$3.34**4.5★**▲ 266%**](https://www.amazon.com/dp/B00VZDAA56) [**LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown**L'Oreal Paris**$12.92**4.3★**▲ 202%**](https://www.amazon.com/dp/B0FSSSG8LC) [**Covergirl Lash Blast Cleantopia Mascara Volumizing Smudge-Proof Vegan Formula Extreme Black 800 1 Count**COVERGIRL**$8.93**4.1★**▲ 121%**](https://www.amazon.com/dp/B0BVBZWHBR) [**CoverGirl Lash Blast Clean Volume Mascara Vegan Formula Volumizing Smudge-Proof Black 1 Count**COVERGIRL**$8.35**4.4★**▲ 119%**](https://www.amazon.com/dp/B08M98YHLC) [**ETUDE Dr. Mascara Fixer Korean Mascara Fixer Long-Lasting Wax Formula All-Day Curl Hold Smudge-Proof Korean Makeup Beauty Vegan Certified Natural (Transparent 0.203 Fl Oz)**ETUDE**$8.68**3.9★**▲ 85%**](https://www.amazon.com/dp/B0CHHY5ZCW)
**~~View all trending →~~**
## **What buyers say about clear mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**49%
*“Great lash primer”*
**Value For Money**15%
*“Reasonably priced”*
**Quality-Overall**10%
*“Nice product, and is as advertised”*
**Smudge Resistance**2%
*“no smudging or flaking”*
**Ease Of Use**2%
*“EASY TO PUT ON”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Durability**2%
*“its a reliable”*
**Color**1%
*“its a luscious brown”*
**Efficiency**1%
*“Gets the job done well”*
**Ease Of Application**1%
*“Easy to apply”*
### **What buyers complain about **
**Eyelash Quality**22%
*“lash primers this just doesnt do much of anything in comparison”*
**Smudge Resistance**10%
*“It smudges”*
**Moist/Dry**8%
*“It was very dry”*
**Functionality-Overall**5%
*“NOT EFFECTIVE”*
**Quality-Overall**4%
*“Bad quality”*
**Value For Money**4%
*“Not worth the cost”*
**Ease Of Use**3%
*“Hard to take off”*
**Thickness**3%
*“Goes on too thick for my liking”*
**Allergies**3%
*“Irritating”*
**Durability**2%
*“Literally came off in like ten minutes”*
### **Top return reasons **
**Moist/Dry**18%
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Color**11%
**Eyeliner Quality**7%
**Eyelash Quality**5%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is clear mascara profitable to sell on Amazon United States?**
- The niche generates $861K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the clear mascara niche?**
- 11 brands and 115 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in clear mascara?**
- Top complaints mined from reviews: Eyelash Quality, Smudge Resistance, Moist/Dry. The return rate is 0.4%.
- **When does demand for clear mascara peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the clear mascara niche?**
- Listings span $2.28–$27.01; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 32,556 reviews — the moat a new listing must climb.
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