---
title: "Clear Lip Liner — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clear-lip-liner"
last_updated: "2026-08-10T16:15:27.429Z"
locale: en
meta:
description: "Niche score 45/100 · $60K/yr market · 56K searches/yr · $10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $60K/yr market · 56K searches/yr · $10.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Lip Liner — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **clear lip liner**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 88Competition 22Returns 97Price range 33Avg price 39Brand share 45Review moat 25Quality gap 88
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.63**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.34–$21.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,543.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$60K**
$60K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, clear lip liner is a $60K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear lip liner market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$53K–$64K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**18%**
- MAYBELLINE30% - NYX PROFESSIONAL MAKEUP17% - Rimmel14% - LAURA GELLER NEW YORK12% - Julep6% - URBAN DECAY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -6.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clear-lip-liner/trend)
## **Top clear lip liner search terms**
- **clear lip liner**32K/yr-8.3%8.8% conv. - **clear lip liner to prevent bleeding**6K/yr-6.0%11.6% conv. - **invisible lip liner**9K/yr-15.4%7.3% conv. - **white lip liner**5K/yr-5.0%8.6% conv. - **anti feathering lip liner**3K/yr+32.3%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clear-lip-liner/search-terms)
## **Top clear lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Clear 1 Count**MAYBELLINE**$7.17**4.4★14,150 rev](https://www.amazon.com/dp/B01M0D52UE) [2**Rimmel Moisture Renew Lip Liner - Clear Lip Liner with Shea Butter for Invisible Lip Color Protection that Nourishes Lips - Transparent .04oz**Rimmel**$5.58**4.2★1,787 rev](https://www.amazon.com/dp/B00GB0I86Q) [3**LAURA GELLER NEW YORK Modern Classic Invisible Color Locking Lip Liner**LAURA GELLER NEW YORK**$15.99**4.4★2,043 rev](https://www.amazon.com/dp/B0CY5PXPN6) [4**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Gimme Drama (White)**NYX PROFESSIONAL MAKEUP**$6.17**4.4★7,572 rev](https://www.amazon.com/dp/B0BD8TM5K6) [5**Julep With a Trace Retractable Creamy Long-Lasting Lip Liner Clear As Day**Julep**$13.24**4.2★1,153 rev](https://www.amazon.com/dp/B0CHFXNLNQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**retigazo Invisible Extreme Plumping Lip Liner Invisible Lip Liner Suitable for All Skin Tones**retigazo**$12.27**48 rev8mo ago](https://www.amazon.com/dp/B0FZG2GFXY) [**KIKO Milano Invisible Lip Liner | Colourless Lip Pencil**Kiko Milano**$9.92**215 rev1y ago](https://www.amazon.com/dp/B0D35Y4HZ5) [**NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Ducking Clear (Clear Lip Liner)**NYX PROFESSIONAL MAKEUP**$8.52**3,090 rev1y ago](https://www.amazon.com/dp/B0DKTWBL1J) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Truth or Bare**e.l.f.**$2.63**18,575 rev2y ago](https://www.amazon.com/dp/B0CMYQBRTW) [**LAURA GELLER NEW YORK Modern Classic Invisible Color Locking Lip Liner**LAURA GELLER NEW YORK**$15.99**2,043 rev2y ago](https://www.amazon.com/dp/B0CY5PXPN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Irene Gari Anti - Feathering Lip Base 15 ounce**Irene Gari**$7.91**4.0★**▲ 68%**](https://www.amazon.com/dp/B001BR4O80) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Truth or Bare**e.l.f.**$2.63**4.6★**▲ 67%**](https://www.amazon.com/dp/B0CMYQBRTW) [**Anastasia Beverly Hills Lip Primer - Clear Colorless Lip Balm Base to Prevent Feathering and Enhance Pigment Longevity Travel-Friendly Lip Prep**Anastasia Beverly Hills**$15.09**4.3★**▲ 65%**](https://www.amazon.com/dp/B00P1SJ9YO) [**Julep With a Trace Retractable Creamy Long-Lasting Lip Liner Clear As Day**Julep**$13.24**4.2★**▲ 44%**](https://www.amazon.com/dp/B0CHFXNLNQ) [**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!**wet n wild**$1.34**4.5★**▲ 43%**](https://www.amazon.com/dp/B00UZJQ2SK)
**~~View all trending →~~**
## **What buyers say about clear lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“glide smoothly”*
**Color**14%
*“The colors are beautiful”*
**Value For Money**9%
*“Affordable”*
**Quality-Overall**9%
*“Best quality”*
**Advertised Vs Actual Product**7%
*“AS ADVERTISED”*
**Moist/Dry**6%
*“Smoithing and moisturizing”*
**Efficiency**3%
*“shows up well”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Application**2%
*“which makes application quick”*
**Texture/Consistency-Overall**2%
*“Texture is nice”*
### **What buyers complain about **
**Functionality-Overall**14%
*“did not work well”*
**Durability**11%
*“Breakable”*
**Quality-Overall**9%
*“Absolute trash”*
**Color**7%
*“wonder if there might be a slightly darker shade of this”*
**Moist/Dry**7%
*“Not enough moisture”*
**Value For Money**5%
*“Other than the price being a little excessive”*
**Strength**3%
*“very soft and breaks easy”*
**Ease Of Application**3%
*“crumbles when trying to apply”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Smudge Resistance**2%
*“Smudges”*
### **Top return reasons **
**Color**27%
**Functionality-Overall**21%
**Advertised Vs Actual Product**15%
**Eyeliner Quality**6%
**Moist/Dry**6%
**Defective Material/Parts**3%
**Durability**3%
**Product Condition**2%
**Quality-Overall**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is clear lip liner profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the clear lip liner niche?**
- 15 brands and 50 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in clear lip liner?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for clear lip liner peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the clear lip liner niche?**
- Listings span $1.34–$21.83; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 4,544 reviews — the moat a new listing must climb.
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