---
title: "Cleansing Oil — $7.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cleansing-oil"
last_updated: "2026-08-10T11:10:57.101Z"
locale: en
meta:
description: "Niche score 55/100 · $7.9M/yr market · 4.9M searches/yr · $17.01 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $7.9M/yr market · 4.9M searches/yr · $17.01 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cleansing Oil — $7.9M/yr Amazon US Niche (2026) - Flapen"
---
# **cleansing oil**
**Worth a look**
Shows a $7.9M/yr market, but soft demand (-13.6% this quarter) keeps it on the watch list.
Market size 100Growth 18Conversion 85Competition 21Returns 96Price range 71Avg price 80Brand share 45Review moat 22Quality gap 30
**Market size**
**Incredible****$7.9M**
$7.9M/yr · 4.9M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.36–$28.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,373**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cleansing oil is a $7.9M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleansing oil market data**
- **Units sold / yr**
- **400K–500K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$6.8M–$8.5M**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**17%**
- ANUA32% - SKIN100419% - ma:nyo11% - DHC10% - La Roche-Posay7% - Palmer's5% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -13.6% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cleansing-oil/trend)
## **Top cleansing oil search terms**
- **oil cleanser**1.1M/yr-11.8%7.5% conv. - **cleansing oil**993K/yr-9.0%5.4% conv. - **oil cleanser for face**452K/yr-19.0%5.9% conv. - **anua cleansing oil**697K/yr-36.6%11.3% conv. - **centella cleansing oil**268K/yr-39.6%10.9% conv. - **manyo cleansing oil**131K/yr+49.6%10.8% conv. - **oil face cleanser**166K/yr-3.4%3.9% conv. - **dhc deep cleansing oil**164K/yr-4.6%16.8% conv. - **cleansing oil for face**150K/yr-0.1%6.4% conv. - **makeup remover oil**104K/yr+2.6%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cleansing-oil/search-terms)
## **Top cleansing oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$789K20%$1.6M30%$2.4M40%$3.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)**ANUA**$16.82**4.4★28,009 rev](https://www.amazon.com/dp/B0BN2PX8V3) [2**SKIN1004 Madagascar Centella Light Cleansing Oil 6.76 fl.oz 200ml | Gentle Oil Cleanser for Face Korean Facial Cleanser Double Cleansing**SKIN1004**$14.43**4.6★12,917 rev](https://www.amazon.com/dp/B07T5BN3P2) [3**MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)**ma:nyo**$16.73**4.6★6,757 rev](https://www.amazon.com/dp/B01N5K834V) [4**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**4.7★6,162 rev](https://www.amazon.com/dp/B0C673PKK3) [5**DHC Deep Cleansing Oil Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free All Skin Types 6.7 fl. oz.**DHC**$21.73**4.6★24,224 rev](https://www.amazon.com/dp/B001UE60E0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)**medicube**$15.73**815 rev10mo ago](https://www.amazon.com/dp/B0FP176X2H) [**Prequel Skin Pre-Gleanse Oil Cleanser for Face. Double Cleansing Oil Skincare for Women with Cica and more. Non-Comedogenic Makeup Remover. Unscented Gentle Formula For All Skin Types. 6.5oz**Prequel**$19.23**351 rev1y ago](https://www.amazon.com/dp/B0DRW9S2SC) [**Beauty of Joseon Ginseng Cleansing Oil Waterproof Makeup Remover for Sensitive Acne-Prone Facial Skin. Korean Skin Care for Men and Women 210ml 7.1 fl.oz**Beauty of Joseon**$17.41**2,142 rev2y ago](https://www.amazon.com/dp/B0D1Q43KQZ) [**Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import**Thunder Tech**$11.10**1,838 rev2y ago](https://www.amazon.com/dp/B0CGCCR1NH) [**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**6,162 rev3y ago](https://www.amazon.com/dp/B0C673PKK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prequel Skin Pre-Gleanse Oil Cleanser for Face. Double Cleansing Oil Skincare for Women with Cica and more. Non-Comedogenic Makeup Remover. Unscented Gentle Formula For All Skin Types. 6.5oz**Prequel**$19.23**4.6★**▲ 91%**](https://www.amazon.com/dp/B0DRW9S2SC) [**medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)**medicube**$15.73**4.6★**▲ 59%**](https://www.amazon.com/dp/B0FP176X2H) [**MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)**ma:nyo**$16.73**4.6★**▲ 34%**](https://www.amazon.com/dp/B01N5K834V) [**SKIN1004 Madagascar Centella Light Cleansing Oil 6.76 fl.oz 200ml | Gentle Oil Cleanser for Face Korean Facial Cleanser Double Cleansing**SKIN1004**$14.43**4.6★**▲ 30%**](https://www.amazon.com/dp/B07T5BN3P2) [**Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import**Thunder Tech**$11.10**4.6★**— 1%**](https://www.amazon.com/dp/B0CGCCR1NH)
**~~View all trending →~~**
## **What buyers say about cleansing oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**21%
*“Good cleanser”*
**Soft Feel**9%
*“So soft”*
**Suitability Combination Skin**8%
*“Good for sensitive skin”*
**Ease Of Cleaning**8%
*“cleanses well”*
**Quality-Overall**8%
*“Excellent product”*
**Smell**6%
*“Love the smell”*
**Moist/Dry**5%
*“Great moisturizer”*
**Suitability Oily Skin**3%
*“While someone with oily skin may benefit from this product”*
**Value For Money**3%
*“Good deal”*
**Suitability Dry Skin**3%
*“Doesn't dry out skin”*
### **What buyers complain about **
**Smell**10%
*“it smelled rancid”*
**Allergies**10%
*“Irritated Skin”*
**Skin Health**5%
*“Burned my skin”*
**Ease Of Cleaning**4%
*“Didnt clean”*
**Functionality-Overall**4%
*“No effectiveness”*
**Leak-Proof**4%
*“leaks”*
**Oily/Greasy**4%
*“Oily skin”*
**Sensitivity-Overall**3%
*“I have very sensitive”*
**Suitability Dry Skin**3%
*“isnt the best for dry skin”*
**Moist/Dry**2%
*“is not moisturizing at all”*
### **Top return reasons **
**Smell**15%
**Motor Power**12%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Leak-Proof**8%
**Functionality-Overall**7%
**Oily/Greasy**6%
**Skin Health**3%
**Suitability Combination Skin**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is cleansing oil profitable to sell on Amazon United States?**
- The niche generates $7.9M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cleansing oil niche?**
- 11 brands and 61 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in cleansing oil?**
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.9%.
- **When does demand for cleansing oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cleansing oil niche?**
- Listings span $9.36–$28.65; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 10,373 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)