---
title: "Cleansing Oil Travel Size — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cleansing-oil-travel-size"
last_updated: "2026-08-07T20:05:41.761Z"
locale: en
meta:
description: "Niche score 56/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cleansing Oil Travel Size — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **cleansing oil travel size**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 47Conversion 79Competition 53Returns 94Price range 80Avg price 80Brand share 60Review moat 28Quality gap 35
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.96–$57.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+17.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$147K**
$147K/yr · 108K searches
**Review moat**
**Okay****3,703.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cleansing oil travel size is a $147K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleansing oil travel size market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$102K–$137K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**69%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 90%
**Open market**
**27%**
- Sulwhasoo29% - HARUHARU14% - DHC10% - SKIN10049% - ANUA8% - e.l.f.4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cleansing-oil-travel-size/trend)
## **Top cleansing oil travel size search terms**
- **cleansing oil travel size**16K/yr+26.8%4.6% conv. - **travel size oil cleanser**15K/yr+11.2%6.9% conv. - **travel size cleansing oil**12K/yr+31.8%4.7% conv. - **travel oil cleanser**11K/yr+22.4%6.8% conv. - **sulwhasoo cleansing oil**16K/yr+2.9%11.4% conv. - **oil cleanser travel size**9K/yr+19.9%6.5% conv. - **travel cleansing oil**9K/yr+11.6%4.6% conv. - **mini cleansing oil**7K/yr+27.1%2.6% conv. - **mini oil cleanser**5K/yr+15.2%4.7% conv. - **sulwhasoo oil cleanser**2K/yr+122.2%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cleansing-oil-travel-size/search-terms)
## **Top cleansing oil travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sulwhasoo Gentle Cleansing Oil | Korean Oil Cleanser & Makeup Remover | Dissolves Waterproof Makeup & SPF | Hydrating Double Cleanse Face Wash for Dry & Sensitive Skin 1.69 fl. oz.**Sulwhasoo**$11.88**4.4★897 rev](https://www.amazon.com/dp/B09NY7SY7C) [2**HARUHARU wonder Black Rice Moisture Cleansing Oil Travel Size Double Cleansing Daily Makeup remover Pore Oil Cleanser Korean Skincare Non-comedogenic Vegan 1.0 fl oz**HARUHARU**$7.31**4.4★4,375 rev](https://www.amazon.com/dp/B0DBH9SRTG) [3**Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce**Sulwhasoo**$34.80**4.6★644 rev](https://www.amazon.com/dp/B00A7I27QA) [4**DHC Deep Cleansing Oil Mini 1 Fl Oz (Pack of 3)**DHC**$14.50**4.5★1,117 rev](https://www.amazon.com/dp/B01F5JL4DM) [5**SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts**SKIN1004**$21.69**4.7★2,440 rev](https://www.amazon.com/dp/B09S6JKB52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BANILA CO Clean It Zero Pore Clarifying Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Oily & Acne-Prone Skin | 16 Pods of Vegan Hypoallergenic Balm with AHA-PHA & Tea Tree (3ml x 16 Pods)**BANILA CO**$13.12**54 rev11mo ago](https://www.amazon.com/dp/B0FNQTVBHZ) [**BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)**BANILA CO**$13.37**74 rev11mo ago](https://www.amazon.com/dp/B0FN7PF1FS) [**DaiLaiFu Mini Cleansing Oil Portable 2ml Capsule 10 Bottles for Travel & Business Trips 2-in-1 Cleanse & Hydrate Rose Scent Makeup Remover Gentle Skincare for All Skin Types (10)**DaiLaiFu**$11.09**14 rev11mo ago](https://www.amazon.com/dp/B0FM31JRN6) [**ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New**ELEMIS**$15.66**527 rev1y ago](https://www.amazon.com/dp/B0F9JKJ614) [**Anua Sun-Ready Travel Kit Zero-Cast Sunscreen & Cleansing oil & Face Wash. Korean Sunscreen with Mini Size Double Cleansing routine Korean Skincare Set**ANUA**$31.10**272 rev1y ago](https://www.amazon.com/dp/B0F38648S2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts**SKIN1004**$21.69**4.7★**▲ 244%**](https://www.amazon.com/dp/B09S6JKB52) [**SSCDFDC Cleansing Oil Mini Travel-Friendly Natural Makeup Remover Portable 20pcs Gentle Moisturizing Cleansing Oil for All Skin Types Travel with (Camellia)**SSCDFDC**$9.02**4.5★**▲ 178%**](https://www.amazon.com/dp/B0DY7DXTSL) [**BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)**BANILA CO**$13.37**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FN7PF1FS) [**DaiLaiFu Mini Cleansing Oil Portable 2ml Capsule 10 Bottles for Travel & Business Trips 2-in-1 Cleanse & Hydrate Rose Scent Makeup Remover Gentle Skincare for All Skin Types (10)**DaiLaiFu**$11.09**4.9★**▲ 92%**](https://www.amazon.com/dp/B0FM31JRN6) [**BANILA CO Clean It Zero Pore Clarifying Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Oily & Acne-Prone Skin | 16 Pods of Vegan Hypoallergenic Balm with AHA-PHA & Tea Tree (3ml x 16 Pods)**BANILA CO**$13.12**4.8★**▲ 56%**](https://www.amazon.com/dp/B0FNQTVBHZ)
**~~View all trending →~~**
## **What buyers say about cleansing oil travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**19%
*“Gentle cleanser”*
**Quality-Overall**9%
*“This one had good reviews”*
**Suitability Combination Skin**9%
*“Perfect for combination and sensitive skin”*
**Soft Feel**8%
*“So soft”*
**Ease Of Cleaning**8%
*“Good cleanser”*
**Smell**6%
*“The scent is light”*
**Moist/Dry**4%
*“Helps out my dry skin”*
**Suitability Dry Skin**4%
*“Helps out my dry skin”*
**Value For Money**3%
*“Good deal”*
**Suitability Oily Skin**3%
*“works great for my oily skin”*
### **What buyers complain about **
**Allergies**10%
*“Made me break out in hives”*
**Smell**9%
*“strong scent”*
**Skin Health**5%
*“Ruined my skin”*
**Ease Of Cleaning**5%
*“not an amazing cleanser”*
**Oily/Greasy**4%
*“My face is usually oily”*
**Functionality-Overall**4%
*“Not effective”*
**Size-Overall**3%
*“The container is so small”*
**Value For Money**3%
*“Overpriced”*
**Sensitivity-Overall**3%
*“I had burning”*
**Suitability Dry Skin**3%
*“isnt the best for dry skin”*
### **Top return reasons **
**Smell**16%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Size-Overall**9%
**Motor Power**8%
**Functionality-Overall**7%
**Leak-Proof**6%
**Oily/Greasy**5%
**Product Condition**4%
**Skin Health**3%
## **Common questions**
- **Is cleansing oil travel size profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cleansing oil travel size niche?**
- 21 brands and 55 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in cleansing oil travel size?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 1.0%.
- **When does demand for cleansing oil travel size peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the cleansing oil travel size niche?**
- Listings span $4.96–$57.97; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)