---
title: "Trend — cleansing milk - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cleansing-milk/trend"
last_updated: "2026-08-10T15:25:46.729Z"
locale: en
meta:
  description: "Niche score 46/100 · $256K/yr market · 436K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $256K/yr market · 436K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cleansing milk - Flapen"
---

# **cleansing milk**

**Skip it**

Soft demand (-1.9% this quarter) — this niche doesn't clear our bar today.

Market size 47Growth 24Conversion 39Competition 31Returns 95Price range 82Avg price 84Brand share 38Review moat 34Quality gap 32

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.66**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.45–$32.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$256K**

$256K/yr · 436K searches

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,069.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

## Trend