---
title: "Clay Pomade — $763K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clay-pomade"
last_updated: "2026-08-10T11:07:54.188Z"
locale: en
meta:
description: "Niche score 54/100 · $763K/yr market · 287K searches/yr · $18.72 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $763K/yr market · 287K searches/yr · $18.72 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clay Pomade — $763K/yr Amazon US Niche (2026) - Flapen"
---
# **clay pomade**
**Worth a look**
Shows searches that convert (14.2% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.
Market size 71Growth 22Conversion 96Competition 28Returns 95Price range 64Avg price 84Brand share 22Review moat 37Quality gap 55
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.72**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$763K**
$763K/yr · 287K searches
**Price range**
**Good****$8.05–$27.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,812.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clay pomade is a $763K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clay pomade market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$562K–$749K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- REUZEL35% - Baxter of California30% - Suavecito15% - Firsthand8% - Highland4% - Hanz de Fuko2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.7% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clay-pomade/trend)
## **Top clay pomade search terms**
- **reuzel clay matte pomade**50K/yr-11.9%14.3% conv. - **clay pomade**57K/yr-13.0%7.6% conv. - **baxter of california clay pomade**59K/yr+5.5%18.7% conv. - **suavecito clay**18K/yr+11.3%15.9% conv. - **clay pomade for men**26K/yr-20.4%8.7% conv. - **church california pomade**12K/yr-4.2%1.7% conv. - **firsthand clay pomade**8K/yr+6.6%16.6% conv. - **reuzel clay**6K/yr-17.2%8.0% conv. - **baxter clay pomade**11K/yr-7.6%21.8% conv. - **firsthand supply clay pomade**4K/yr+30.8%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clay-pomade/search-terms)
## **Top clay pomade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$38K10%$76K15%$114K20%$153K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baxter of California Clay Pomade Strong Hold Matte Hair Clay for Men Texturizing & Thickening Pomade for Natural Definition and All-Day Control 2 Ounce**Baxter of California**$20.71**4.3★5,855 rev](https://www.amazon.com/dp/B000MIKEZQ) [2**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$20.01**4.2★1,407 rev](https://www.amazon.com/dp/B0DK9LL5VC) [3**Suavecito Pomade Firme Clay for Men - Strong Hold Low Shine Matte Finish - Professional Hair Styling Clay for Added Volume and Definition - 4 oz**Suavecito**$15.00**4.4★2,769 rev](https://www.amazon.com/dp/B07JL8NH7H) [4**Baxter of California Hard Cream Pomade Firm Hold - Soft Finish for Men and Women Great for Thicker Hair Types Solid Styling Cream for Textured Definition Powered by Natural Ingredients 2 Ounce**Baxter of California**$21.28**4.4★863 rev](https://www.amazon.com/dp/B00FW6O5FI) [5**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**4.6★6,345 rev](https://www.amazon.com/dp/B0DXRP2D97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cremo Hair Styling Clay Premium Barber Grade Sculpting Clay for Hair Styling 3.4 Oz**Cremo**$10.14**4,999 rev8mo ago](https://www.amazon.com/dp/B0FYHM1TLR) [**Suavecito Pomade Firme Clay for Men - Strong Hold Low Shine Matte Finish - Professional Hair Styling Clay for Added Volume and Definition - 2.3 oz**Suavecito**$11.97**2,769 rev9mo ago](https://www.amazon.com/dp/B0FV4NT1PC) [**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**6,345 rev1y ago](https://www.amazon.com/dp/B0DXRP2D97) [**REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.96**6,763 rev1y ago](https://www.amazon.com/dp/B0DXQV2RPH) [**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$20.01**1,407 rev1y ago](https://www.amazon.com/dp/B0DK9LL5VC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$20.01**4.2★**▲ 69%**](https://www.amazon.com/dp/B0DK9LL5VC) [**Suavecito Pomade Firme Clay for Men - Strong Hold Low Shine Matte Finish - Professional Hair Styling Clay for Added Volume and Definition - 2.3 oz**Suavecito**$11.97**4.4★**▲ 35%**](https://www.amazon.com/dp/B0FV4NT1PC) [**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**4.5★**▲ 25%**](https://www.amazon.com/dp/B08DBHTXGW) [**REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types 3.38oz**REUZEL**$20.43**4.5★**▲ 24%**](https://www.amazon.com/dp/B0DK9L7F9H) [**REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types**REUZEL**$10.37**4.6★**▲ 21%**](https://www.amazon.com/dp/B0DXRP2D97)
**~~View all trending →~~**
## **What buyers say about clay pomade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Lightly scented”*
**Quality-Overall**15%
*“fair quality for the price”*
**Hair Styling**6%
*“Great hair hold”*
**Durability**5%
*“used it for years”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**4%
*“Easy to use”*
**Texture/Consistency-Overall**4%
*“Interesting texture”*
**Ease Of Application**3%
*“It applied smoothly”*
**Advertised Vs Actual Product**3%
*“Just what I was looking for”*
**Suitability Straight Hair**2%
*“Great for extremely straight hair”*
### **What buyers complain about **
**Smell**12%
*“Awful smell”*
**Value For Money**6%
*“not worth the cost”*
**Hair Related**5%
*“takes some effort to work through the hair evenly”*
**Ease Of Use**4%
*“extremely difficult to remove”*
**Adhesion/Stickiness**3%
*“It's fairly sticky”*
**Thickness**3%
*“Super thick to rub in”*
**Texture/Consistency-Overall**3%
*“barely any texture”*
**Ease Of Cleaning**3%
*“is difficult to wash out”*
**Oily/Greasy**3%
*“Makes my hair a little greasy”*
**Moist/Dry**3%
*“Clay to dry”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Smell**13%
**Functionality-Overall**7%
**Suitability Short Hair**7%
**Texture/Consistency-Overall**5%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Oily/Greasy**4%
**Size-Overall**4%
**Hair Related**4%
## **Common questions**
- **Is clay pomade profitable to sell on Amazon United States?**
- The niche generates $763K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the clay pomade niche?**
- 10 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in clay pomade?**
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.9%.
- **When does demand for clay pomade peak?**
- Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the clay pomade niche?**
- Listings span $8.05–$27.34; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 2,812 reviews — the moat a new listing must climb.
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