---
title: "Products — clay mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clay-mask/products"
last_updated: "2026-07-21T10:16:49.324Z"
locale: en
meta:
  description: "clay mask clears our launch bar: a $1.8M/yr market growing +19.6% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:description": "clay mask clears our launch bar: a $1.8M/yr market growing +19.6% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:title": "Products — clay mask - Flapen"
---

# **clay mask**

**Launch it**

A $1.8M/yr market growing +19.6% this quarter with returns at 0.8% — clears our launch bar.

Market size 92Growth 49Conversion 70Competition 54Returns 96Price range 75Avg price 79Brand share 79Review moat 20Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.7M searches

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.92–$41.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,447.15**

avg incumbent reviews — the moat a new listing must climb