---
title: "clay mask — $1.8M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clay-mask"
last_updated: "2026-07-20T20:03:54.296Z"
locale: en
meta:
description: "clay mask clears our launch bar: a $1.8M/yr market growing +19.6% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:description": "clay mask clears our launch bar: a $1.8M/yr market growing +19.6% this quarter with returns at 0.8%. Data updated Jul 2026."
"og:title": "clay mask — $1.8M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **clay mask**
**Launch it**
A $1.8M/yr market growing +19.6% this quarter with returns at 0.8% — clears our launch bar.
Market size 92Growth 49Conversion 70Competition 54Returns 96Price range 75Avg price 79Brand share 79Review moat 20Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 1.7M searches
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.92–$41.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+19.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,447.15**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clay mask is a $1.8M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 56% of demand. Verdict: Launch it — 67/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **126 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**37%**
- medicube17% - Aztec Secret12% - SKINTIFIC10% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS8% - SKIN10048% - The Ordinary7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clay-mask/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$92K10%$185K15%$277K20%$369K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**4.5★5,840 rev](https://www.amazon.com/dp/B0D1G7XF9X) [2**Aztec Secret Indian Healing Clay 16 Oz Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2**Aztec Secret**$14.97**4.6★99,487 rev](https://www.amazon.com/dp/B081FK6L1G) [3**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★559 rev](https://www.amazon.com/dp/B0CR926ZJ9) [4**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [5![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)**SKIN1004 \[Hudsons Pick\] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g**SKIN1004**$14.27**4.6★7,770 rev](https://www.amazon.com/dp/B0C8Y1TSKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**54 rev5mo ago](https://www.amazon.com/dp/B0GKP1CHV4) [**EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz**EXPRESSIONS WELLNESS**$12.55**66 rev7mo ago](https://www.amazon.com/dp/B0FZJS92D4) [**Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types**Kiehl's**$41.56**229 rev7mo ago](https://www.amazon.com/dp/B0FGXQRRC7) [**coeternal Seaweed Detox Wash Off Mask Cooling Korean Clay Mask with Bentonite Kaolin Glycerin & Seaweed Extracts for Pore Minimizing Deep Cleansing Non-Drying Mud Mask 200ml / 6.76 fl.oz.**coeternal**$21.71**85 rev7mo ago](https://www.amazon.com/dp/B0G4M22NQD) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**202 rev1y ago](https://www.amazon.com/dp/B0FHKRJW1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**4.5★**▲ 226%**](https://www.amazon.com/dp/B0GKP1CHV4) [**TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.**TOSOWOONG**$19.69**3.9★**▲ 211%**](https://www.amazon.com/dp/B0FH1RSWMN) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★**▲ 179%**](https://www.amazon.com/dp/B0FHKRJW1L) [**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★**▲ 124%**](https://www.amazon.com/dp/B0CR926ZJ9) [**Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types**Kiehl's**$41.56**4.6★**▲ 83%**](https://www.amazon.com/dp/B0FGXQRRC7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“SO GOOD FOR SENSITIVE SKIN”*
**Soft Feel**13%
*“Goes on so smooth”*
**Cleansing**9%
*“Good cleanser”*
**Quality-Overall**8%
*“Excellent Product”*
**Moist/Dry**6%
*“Dries fast”*
**Ease Of Application**5%
*“Easy application”*
**Smell**4%
*“Smells good”*
**Suitability Dry Skin**4%
*“it's a nice balance of dry for someone who has combination skin”*
**Efficiency**4%
*“Seems to work ok”*
**Value For Money**4%
*“Worth the money”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Functionality-Overall**8%
*“doesn't work as stated”*
**Skin Health**6%
*“It BURNED MY FACE”*
**Moist/Dry**6%
*“Makes face very dry”*
**Smell**4%
*“There is no fragrance”*
**Value For Money**4%
*“Too expensive”*
**Suitability Dry Skin**3%
*“I am also plagued with extremely dry skin”*
**Size-Overall**2%
*“the container is small”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Advertised Vs Actual Product**2%
*“Not the same as it was”*
### **Top return reasons **
**Functionality-Overall**21%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Size-Overall**7%
**Moist/Dry**5%
**Skin Health**4%
**Product Condition**4%
**Smell**4%
**Leak-Proof**3%
**Suitability Combination Skin**3%
## **Common questions**
- **Is clay mask profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Launch it (67/100).
- **How competitive is the clay mask niche?**
- 23 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in clay mask?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.8%.
- **When does demand for clay mask peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the clay mask niche?**
- Listings span $5.92–$41.56; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 12,447 reviews — the moat a new listing must climb.
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