---
title: "Clay Mask Stick — $438K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clay-mask-stick"
last_updated: "2026-08-10T21:16:57.215Z"
locale: en
meta:
description: "Niche score 50/100 · $438K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $438K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clay Mask Stick — $438K/yr Amazon US Niche (2026) - Flapen"
---
# **clay mask stick**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 57Growth 70Conversion 71Competition 13Returns 98Price range 0Avg price 48Brand share 0Review moat 49Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+52.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$438K**
$438K/yr · 570K searches
**Review moat**
**Okay****1,645.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.80**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$10.32–$14.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, clay mask stick is a $438K/yr Amazon United States market (570K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clay mask stick market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$354K–$472K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- SKINTIFIC89% - Grospe6% - SKIN10045%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +52.5% search growth over the last 90 days.
25K15KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clay-mask-stick/trend)
## **Top clay mask stick search terms**
- **skintific**346K/yr+39.7%3.0% conv. - **skintific clay mask**46K/yr+12.9%7.8% conv. - **alaska volcano pore clay stick**29K/yr+293.0%10.2% conv. - **volcanic clay mask**17K/yr+773.8%6.4% conv. - **clay mask stick**26K/yr+25.0%5.7% conv. - **skintific alaska volcano pore clay stick**8K/yr+361.5%12.6% conv. - **pore clay stick**8K/yr+312.3%9.0% conv. - **face mask stick**16K/yr+2.2%3.3% conv. - **clay stick**11K/yr+107.6%5.9% conv. - **alaska volcano**5K/yr+707.2%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clay-mask-stick/search-terms)
## **Top clay mask stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$66K30%$131K45%$197K60%$263K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★559 rev](https://www.amazon.com/dp/B0CR926ZJ9) [2**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★202 rev](https://www.amazon.com/dp/B0FHKRJW1L) [3**2 Pcs Face Mask Stick for FaceVolcanic and Wormwood Mud Mask StickDeep Cleanses Gently Removes Blackheads Repairs Skin1.41 FL OZ Each**Grospe**$10.32**4.1★34 rev](https://www.amazon.com/dp/B0F1D2RYYW) [4![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)**SKIN1004 \[Hudsons Pick\] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g**SKIN1004**$14.27**4.6★7,770 rev](https://www.amazon.com/dp/B0C8Y1TSKZ) [5**SKINTIFIC Cover Glow Perfect Cushion Foundation Natural Radiant Finish Medium-to-High Buildable Coverage Hydrating Peptide Complex Lightweight for Dry & Combination Skin #02 Ivory**SKINTIFIC**$14.98**4.3★540 rev](https://www.amazon.com/dp/B0FX88S85Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKINTIFIC Cover Glow Perfect Cushion Foundation Natural Radiant Finish Medium-to-High Buildable Coverage Hydrating Peptide Complex Lightweight for Dry & Combination Skin #02 Ivory**SKINTIFIC**$14.98**540 rev8mo ago](https://www.amazon.com/dp/B0FX88S85Q) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)**SKINTIFIC**$11.05**1,427 rev11mo ago](https://www.amazon.com/dp/B0FLJJ88SS) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)**SKINTIFIC**$11.21**1,427 rev11mo ago](https://www.amazon.com/dp/B0FLJBWV4V) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**202 rev1y ago](https://www.amazon.com/dp/B0FHKRJW1L) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$10.86**1,427 rev1y ago](https://www.amazon.com/dp/B0FGCLTN83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pcs Face Mask Stick for FaceVolcanic and Wormwood Mud Mask StickDeep Cleanses Gently Removes Blackheads Repairs Skin1.41 FL OZ Each**Grospe**$10.32**4.1★**▲ 53%**](https://www.amazon.com/dp/B0F1D2RYYW) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)**SKINTIFIC**$11.21**4.2★**▲ 50%**](https://www.amazon.com/dp/B0FLJBWV4V) [**SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask**SKINTIFIC**$11.28**4.4★**▲ 41%**](https://www.amazon.com/dp/B0FHKRJW1L) [**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★**▲ 20%**](https://www.amazon.com/dp/B0CR926ZJ9) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$10.86**4.2★**— 9%**](https://www.amazon.com/dp/B0FGCLTN83)
**~~View all trending →~~**
## **What buyers say about clay mask stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**10%
*“I love it super hydrating”*
**Ease Of Application**10%
*“Like the applicator”*
**Soft Feel**9%
*“My skin is soft”*
**Quality-Overall**8%
*“Great product on”*
**Suitability Combination Skin**8%
*“works really well at clearing my skin up”*
**Color**6%
*“the color is very pretty”*
**Smell**4%
*“It smells very clean”*
**Value For Money**4%
*“Good deal”*
**Ease Of Use**3%
*“it's easy to remove”*
**Efficiency**3%
*“Clears up and makes you feel clean and good”*
### **What buyers complain about **
**Smell**8%
*“Smells is too strong”*
**Functionality-Overall**8%
*“Didnt work as mentioned”*
**Moist/Dry**6%
*“This product is drying”*
**Color**5%
*“I just wasnt happy w the color”*
**Durability**5%
*“Broke me out not good”*
**Value For Money**5%
*“Waste of money”*
**Quality-Overall**5%
*“Cheap quality”*
**Thickness**5%
*“It's not thick like other masks”*
**Advertised Vs Actual Product**4%
*“Not even close to being as advertised”*
**Allergies**4%
*“Rash”*
### **Top return reasons **
**Color**19%
**Functionality-Overall**15%
**Advertised Vs Actual Product**14%
**Smell**5%
**Product Condition**5%
**Motor Power**5%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Value For Money**3%
**Size-Overall**3%
## **Common questions**
- **Is clay mask stick profitable to sell on Amazon United States?**
- The niche generates $438K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the clay mask stick niche?**
- 3 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clay mask stick?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.5%.
- **What does it cost to enter the clay mask stick niche?**
- Listings span $10.32–$14.98; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)