---
title: "Clarins Face Wash — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clarins-face-wash"
last_updated: "2026-08-10T18:37:36.045Z"
locale: en
meta:
description: "Niche score 47/100 · $181K/yr market · 47K searches/yr · $32.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $181K/yr market · 47K searches/yr · $32.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clarins Face Wash — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **clarins face wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 36Conversion 95Competition 8Returns 93Price range 95Avg price 95Brand share 0Review moat 87Quality gap 24
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$32.24**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$29.66–$37.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****268.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$181K**
$181K/yr · 47K searches
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clarins face wash is a $181K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clarins face wash market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$161K–$193K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#635**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- CLARINS100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/clarins-face-wash/trend)
## **Top clarins face wash search terms**
- **clarins face wash**35K/yr+7.2%11.7% conv. - **clarins cleanser**7K/yr+6.4%8.7% conv. - **clarins exfoliating cleanser**5K/yr+27.7%9.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/clarins-face-wash/search-terms)
## **Top clarins face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clarins Hydrating Gentle Foaming Face Cleanser | Cleanses Soothes and Softens | Contains Aloe Vera to Boost Hydration | Soap-Free | SLS-Free| Normal To Dry Skin Types | 4.2 Ounces**CLARINS**$29.95**4.6★278 rev](https://www.amazon.com/dp/B0D6S2ZT58) [2**Clarins One-Step Gentle Exfoliating Cleanser | 3-In-1 Cleanser Makeup Remover and Exfoliator | Boosts Radiance | Plant-Based Exfoliating Beads | All Skin Types | 4.3 Ounces**CLARINS**$37.16**4.7★549 rev](https://www.amazon.com/dp/B0CRYH42MM) [3**Clarins Soothing Gentle Foaming Face Cleanser | Cleanses Soothes and Comforts | Contains Nourishing Shea Butter | Soap-Free| SLS-Free| Very Dry or Sensitive Skin Types | 4.2 Ounces (Pack of 1)**CLARINS**$30.11**4.6★304 rev](https://www.amazon.com/dp/B0D6S38PKC) [4**Clarins Purifying Gentle Foaming Face Cleanser | Cleanses Purifies Softens and Mattifies| Combination To Oily Skin Types**CLARINS**$29.66**4.6★69 rev](https://www.amazon.com/dp/B0F8RC5B73) [5**Clarins Velvet Cleansing Milk | Award-Winning | Cleanses Hydrates and Balances Skins Microbiota | Dermatologist Tested | Ophthalmologist Tested | Colorant-Free | All Skin Types | 6.7 Ounces**CLARINS**$32.50**4.6★645 rev](https://www.amazon.com/dp/B08B873WM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clarins Purifying Gentle Foaming Face Cleanser | Cleanses Purifies Softens and Mattifies| Combination To Oily Skin Types**CLARINS**$29.66**69 rev10mo ago](https://www.amazon.com/dp/B0F8RC5B73) [**Clarins Fresh Scrub | Award-Winning | Refreshing Cream-Gel Face Scrub With Natural Beads | Gently Exfoliates Refreshes and Hydrates | Paraben-Free | SLS -Free | Mineral Oil Free | All Skin Types**CLARINS**$30.43**48 rev11mo ago](https://www.amazon.com/dp/B0C3DNMWML) [**CLARINSMEN Exfoliator Cleanser | Exfoliating Face Wash For Men | Deeply Cleanses Impurities and Clears Out Clogged Pores | Contains Salicylic Acid | All Skin Types | 4.4 Ounces**CLARINS**$31.78**163 rev1y ago](https://www.amazon.com/dp/B0DMPRH3JT) [**Clarins Hydrating Gentle Foaming Face Cleanser | Cleanses Soothes and Softens | Contains Aloe Vera to Boost Hydration | Soap-Free | SLS-Free| Normal To Dry Skin Types | 4.2 Ounces**CLARINS**$29.95**278 rev2y ago](https://www.amazon.com/dp/B0D6S2ZT58) [**Clarins Soothing Gentle Foaming Face Cleanser | Cleanses Soothes and Comforts | Contains Nourishing Shea Butter | Soap-Free| SLS-Free| Very Dry or Sensitive Skin Types | 4.2 Ounces (Pack of 1)**CLARINS**$30.11**304 rev2y ago](https://www.amazon.com/dp/B0D6S38PKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clarins Soothing Gentle Foaming Face Cleanser | Cleanses Soothes and Comforts | Contains Nourishing Shea Butter | Soap-Free| SLS-Free| Very Dry or Sensitive Skin Types | 4.2 Ounces (Pack of 1)**CLARINS**$30.11**4.6★**▲ 27%**](https://www.amazon.com/dp/B0D6S38PKC) [**Clarins Hydrating Gentle Foaming Face Cleanser | Cleanses Soothes and Softens | Contains Aloe Vera to Boost Hydration | Soap-Free | SLS-Free| Normal To Dry Skin Types | 4.2 Ounces**CLARINS**$29.95**4.6★**▲ 20%**](https://www.amazon.com/dp/B0D6S2ZT58) [**Clarins Gentle Renewing Cleansing Mousse | Cleanses Gently Exfoliates & Refreshes | Foaming Mousse |Soap-No|SLS-No | Dermatologist Tested | Exfoliating Tamarind Pulp Extract Rich In AHAs | 5.5 Oz**CLARINS**$32.10**4.7★**— 5%**](https://www.amazon.com/dp/B08TV9LG6P) [**Clarins Total Cleansing Oil | Removes Long-Wearing Heavy and Waterproof Makeup and Pollutants | Preserves Skins Microbiota | Easy Rinse | Safe For Use On Face Eyes and Lips | Dermatologist Tested**CLARINS**$36.47**4.5★**— 2%**](https://www.amazon.com/dp/B08B7X6LDQ) [**Clarins Velvet Cleansing Milk | Award-Winning | Cleanses Hydrates and Balances Skins Microbiota | Dermatologist Tested | Ophthalmologist Tested | Colorant-Free | All Skin Types | 6.7 Ounces**CLARINS**$32.50**4.6★**— 4%**](https://www.amazon.com/dp/B08B873WM5)
**~~View all trending →~~**
## **What buyers say about clarins face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**23%
*“Great product that weighs my skin feeling extremely clean and fresh”*
**Smell**12%
*“Clean smell”*
**Quality-Overall**12%
*“Great product”*
**Ease Of Cleaning**9%
*“Clean”*
**Moist/Dry**9%
*“Dry effective skin cleaner”*
**Soft Feel**8%
*“Gentle”*
**Suitability Combination Skin**7%
*“It is so gentle to my skin”*
**Suitability Dry Skin**6%
*“Fabulous foamy cleanser for dry skin”*
**Suitability Winter Weather**3%
*“hydrated during the spring season”*
**Suitability Oily Skin**3%
*“Ideal for oil control”*
### **What buyers complain about **
**Moist/Dry**22%
*“Didnt seem to clean and hydrate well”*
**Smell**15%
*“I didn't like the scent of the cleanser”*
**Allergies**11%
*“This was too harsh for my old sensitive skin”*
**Cleansing**9%
*“I didn't like the scent of the cleanser”*
**Functionality-Overall**6%
*“Did not see great results”*
**Size-Overall**6%
*“Tiny”*
**Quality-Overall**6%
*“It felt like cheap lanolin”*
**Value For Money**4%
*“Not cheap,”*
**Suitability Dry Skin**4%
*“It made my facial skin feel too tight after usage”*
**Suitability Combination Skin**4%
*“not the best match for my skin type”*
### **Top return reasons **
**Smell**32%
**Product Condition**12%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Functionality-Overall**4%
**Skin Health**4%
**Moist/Dry**4%
**Size-Overall**3%
**Texture/Consistency-Overall**3%
**Color**2%
## **Common questions**
- **Is clarins face wash profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the clarins face wash niche?**
- 1 brands and 3 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clarins face wash?**
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 1.1%.
- **When does demand for clarins face wash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the clarins face wash niche?**
- Listings span $29.66–$37.16; the average listing price is $32.24 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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