---
title: "Reviews — clarifying shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/clarifying-shampoo-and-conditioner/reviews"
last_updated: "2026-08-10T16:16:23.375Z"
locale: en
meta:
  description: "Niche score 54/100 · $496K/yr market · 376K searches/yr · $19.32 avg price. Soft demand (-9.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $496K/yr market · 376K searches/yr · $19.32 avg price. Soft demand (-9.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — clarifying shampoo and conditioner - Flapen"
---

# **clarifying shampoo and conditioner**

**Worth a look**

Shows low returns (0.4%), but soft demand (-9.0% this quarter) keeps it on the watch list.

Market size 60Growth 21Conversion 74Competition 46Returns 98Price range 71Avg price 86Brand share 41Review moat 23Quality gap 47

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.32**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.93–$41.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$496K**

$496K/yr · 376K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,098.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

## Reviews