---
title: "City Beauty — $449K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/city-beauty"
last_updated: "2026-08-10T16:45:10.277Z"
locale: en
meta:
description: "Niche score 52/100 · $449K/yr market · 394K searches/yr. A concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $449K/yr market · 394K searches/yr. A concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "City Beauty — $449K/yr Amazon US Niche (2026) - Flapen"
---
# **city beauty**
**Worth a look**
Shows low returns (0.8%), but a concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list.
Market size 58Growth 42Conversion 51Competition 3Returns 96Price range 92Avg price 95Brand share 9Review moat 58Quality gap 85
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.01–$63.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$449K**
$449K/yr · 394K searches
**Review moat**
**Good****1,194.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, city beauty is a $449K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **city beauty market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$419K–$559K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**517**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- CENTELLIAN 2464% - City Beauty16% - Dermactin6% - Derma E5% - VT COSMETICS5% - MyIDi4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/city-beauty/trend)
## **Top city beauty search terms**
- **360 shot pdrn lifting eye cream**26K/yr>1,000%4.0% conv. - **city beauty lid lifting treatment**56K/yr-32.4%4.0% conv. - **city beauty**55K/yr-47.8%0.7% conv. - **hooded eyelid treatment**30K/yr-12.4%1.5% conv. - **centellian 24 eye cream**10K/yr+542.8%5.9% conv. - **eye lift**27K/yr+12.2%0.2% conv. - **eye lid lifting cream for hooded eyes**27K/yr-20.7%2.2% conv. - **eye lifting and firming serum**24K/yr+6.7%0.3% conv. - **best upper eyelid tightening cream**18K/yr-22.6%0.5% conv. - **pdrn lifting eye cream**5K/yr+899.0%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/city-beauty/search-terms)
## **Top city beauty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$90K40%$180K60%$270K80%$359K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz**CENTELLIAN 24**$24.45**4.6★378 rev](https://www.amazon.com/dp/B0G48T5CM2) [2**City Beauty Lid Lifting Formula Eye Cream for Aging Eyelids Instant Appearance Lift & Firming Support Diamond Powder & Hawthorn Extract Blend**City Beauty**$63.36**3.8★758 rev](https://www.amazon.com/dp/B09CS6WY1Z) [3**Dermactin Upper Eyelid Cream 1 oz. Firms & Tones Sagging & Drooping Skin On Upper Eye Lids for Younger More Vibrant & Alert Appearance for Sensitive Skin In The Eyelids**Dermactin**$13.01**3.8★2,053 rev](https://www.amazon.com/dp/B005DFHDUW) [4**Derma E Stem Cell Lifting Eye Treatment Multi Action Firming and Tightening Under Eye and Upper Eyelid Cream - Hydrating and Revitalizing Moisturizer 0.5oz**Derma E**$18.63**4.0★3,552 rev](https://www.amazon.com/dp/B00XAJI1AE) [5**VT COSMETICS Reedle Shot Firming Eye Cream 9-Peptide Complex Bakuchiol & Hyaluronic Acid Vibrating Metal Applicator for Puffiness Fine Lines & Wrinkles Korean Skincare 0.51 fl oz/ 15ml**VT COSMETICS**$22.08**4.6★370 rev](https://www.amazon.com/dp/B0D4VX2BLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz**CENTELLIAN 24**$24.45**378 rev7mo ago](https://www.amazon.com/dp/B0G48T5CM2) [**VT COSMETICS Reedle Shot Firming Eye Cream 9-Peptide Complex Bakuchiol & Hyaluronic Acid Vibrating Metal Applicator for Puffiness Fine Lines & Wrinkles Korean Skincare 0.51 fl oz/ 15ml**VT COSMETICS**$22.08**370 rev11mo ago](https://www.amazon.com/dp/B0D4VX2BLM) [**MyIDi Lifting Power Eye Fluid Eyelid Lifting Treatment for Hooded Eyes & Fine Lines Multi-Peptide Eye Serum with Ceramide NG Hyaluronic Acid & Palmitoyl Tripeptide-1 0.5 fl oz / 15 ml**MyIDi**$26.09**57 rev1y ago](https://www.amazon.com/dp/B0DHWFSFH9) [**City Beauty Lid Lifting Formula Eye Cream for Aging Eyelids Instant Appearance Lift & Firming Support Diamond Powder & Hawthorn Extract Blend**City Beauty**$63.36**758 rev4y ago](https://www.amazon.com/dp/B09CS6WY1Z) [**Derma E Stem Cell Lifting Eye Treatment Multi Action Firming and Tightening Under Eye and Upper Eyelid Cream - Hydrating and Revitalizing Moisturizer 0.5oz**Derma E**$18.63**3,552 rev10y ago](https://www.amazon.com/dp/B00XAJI1AE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VT COSMETICS Reedle Shot Firming Eye Cream 9-Peptide Complex Bakuchiol & Hyaluronic Acid Vibrating Metal Applicator for Puffiness Fine Lines & Wrinkles Korean Skincare 0.51 fl oz/ 15ml**VT COSMETICS**$22.08**4.6★**▲ 99%**](https://www.amazon.com/dp/B0D4VX2BLM) [**CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz**CENTELLIAN 24**$24.45**4.6★**▲ 88%**](https://www.amazon.com/dp/B0G48T5CM2) [**MyIDi Lifting Power Eye Fluid Eyelid Lifting Treatment for Hooded Eyes & Fine Lines Multi-Peptide Eye Serum with Ceramide NG Hyaluronic Acid & Palmitoyl Tripeptide-1 0.5 fl oz / 15 ml**MyIDi**$26.09**4.1★**▲ 33%**](https://www.amazon.com/dp/B0DHWFSFH9) [**City Beauty Lid Lifting Formula Eye Cream for Aging Eyelids Instant Appearance Lift & Firming Support Diamond Powder & Hawthorn Extract Blend**City Beauty**$63.36**3.8★**▼ 48%**](https://www.amazon.com/dp/B09CS6WY1Z) [**Dermactin Upper Eyelid Cream 1 oz. Firms & Tones Sagging & Drooping Skin On Upper Eye Lids for Younger More Vibrant & Alert Appearance for Sensitive Skin In The Eyelids**Dermactin**$13.01**3.8★**▼ 58%**](https://www.amazon.com/dp/B005DFHDUW)
**~~View all trending →~~**
## **What buyers say about city beauty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Moisturizes well”*
**Quality-Overall**11%
*“Not a bad eye cream from a well-known company”*
**Soft Feel**10%
*“It feels good”*
**Absorbency**7%
*“absorbs really well”*
**Smell**5%
*“It smells beautifully for me”*
**Suitability Combination Skin**5%
*“feels comfortable on the skin”*
**Suitability Dry Skin**5%
*“Very good product for dry skin”*
**Ease Of Application**4%
*“It is easy to apply”*
**Value For Money**4%
*“Totally worth it”*
**Texture/Consistency-Overall**3%
*“Loved the texture”*
### **What buyers complain about **
**Value For Money**19%
*“costly”*
**Functionality-Overall**18%
*“Does nothing”*
**Smell**5%
*“Strong perfume fragrance”*
**Symptom Reduction**3%
*“Dont see any improvement”*
**Wrinkles**3%
*“Just need a little bit to smooth out small wrinkles”*
**Moist/Dry**3%
*“It was not even moisturizing”*
**Allergies**3%
*“This product irritated my eyes even though i did not get it into my eyes”*
**Skin Health**3%
*“This product does NOT help in any way with Drooping Skin On Upper Eye Lids”*
**Adhesion/Stickiness**3%
*“Doesnt make any difference and is sticky”*
**Suitability Dry Skin**2%
*“someone with dry”*
### **Top return reasons **
**Functionality-Overall**36%
**Advertised Vs Actual Product**18%
**Smell**6%
**Value For Money**5%
**Moist/Dry**4%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Ingredients-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is city beauty profitable to sell on Amazon United States?**
- The niche generates $449K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the city beauty niche?**
- 6 brands and 517 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in city beauty?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.8%.
- **When does demand for city beauty peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the city beauty niche?**
- Listings span $13.01–$63.36; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.
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