---
title: "City Beauty Line Blurring Wrinkle Filler — $559K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/city-beauty-line-blurring-wrinkle-filler"
last_updated: "2026-08-10T13:30:35.830Z"
locale: en
meta:
description: "Niche score 51/100 · $559K/yr market · 289K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $559K/yr market · 289K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "City Beauty Line Blurring Wrinkle Filler — $559K/yr Amazon US Niche (2026) - Flapen"
---
# **city beauty line blurring wrinkle filler**
**Worth a look**
Shows a sweet-spot price point ($31.99 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 62Growth 38Conversion 67Competition 0Returns 94Price range 94Avg price 95Brand share 0Review moat 23Quality gap 92
**Avg price**
**Incredible****$31.99**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.52–$74.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$559K**
$559K/yr · 289K searches
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,203.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, city beauty line blurring wrinkle filler is a $559K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **city beauty line blurring wrinkle filler market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$480K–$640K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- RoC82% - No713% - Beverly Hills MD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
100K60KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/city-beauty-line-blurring-wrinkle-filler/trend)
## **Top city beauty line blurring wrinkle filler search terms**
- **roc fill and treat serum deep wrinkles**40K/yr+275.9%5.8% conv. - **deep wrinkle filler**35K/yr-16.7%1.3% conv. - **roc fill and treat serum**15K/yr+450.5%5.4% conv. - **deep wrinkle filler for face**24K/yr-19.0%1.6% conv. - **line filler for deep wrinkles**13K/yr-12.0%2.0% conv. - **cellexia deep wrinkle filler gel**13K/yr-25.8%0.4% conv. - **roc derm correction fill treat serum**22K/yr+5.8%4.8% conv. - **no7 instant illusion wrinkle filler**16K/yr-32.3%11.9% conv. - **no 7 instant illusion wrinkle filler**13K/yr-33.8%14.1% conv. - **roc deep wrinkle filler**13K/yr-16.1%10.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/city-beauty-line-blurring-wrinkle-filler/search-terms)
## **Top city beauty line blurring wrinkle filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$84K30%$168K45%$251K60%$335K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoC Derm Correxion Fill + Treat Advanced Retinol Serum Wrinkle Filler Treatment with Hyaluronic Acid for Crows Feet 11 Wrinkles & Laugh Lines (.5 fl oz) with Retinol Packette (Packaging May Vary)**RoC**$28.61**4.2★3,931 rev](https://www.amazon.com/dp/B0B9VGZGYB) [2**RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)**RoC**$21.49**4.3★16,519 rev](https://www.amazon.com/dp/B00387F42Q) [3**No7 Instant Illusion Wrinkle Filler - Anti Aging Serum for Face to Smooth + Blur Fine Lines and Wrinkles - Gives Complexion a Youthful and Radiant Glow (1 Fl Oz)**No7**$14.52**3.8★4,378 rev](https://www.amazon.com/dp/B008XL5ZQW) [4**Beverly Hills MD Deep Wrinkle Filler- Decrease Appearance of Deep Wrinkles on Contact Anti-Aging Serum for Smooth Lifted Complexion- Helps Correct Fine Lines & Creases w/Diamond Dust & Polymers**Beverly Hills MD**$74.18**3.5★589 rev](https://www.amazon.com/dp/B0C76RBRT2) [5**RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)**RoC**$21.15**4.4★15,602 rev](https://www.amazon.com/dp/B00387F42G)
### **Newest**
by launch date
[**Beverly Hills MD Deep Wrinkle Filler- Decrease Appearance of Deep Wrinkles on Contact Anti-Aging Serum for Smooth Lifted Complexion- Helps Correct Fine Lines & Creases w/Diamond Dust & Polymers**Beverly Hills MD**$74.18**589 rev3y ago](https://www.amazon.com/dp/B0C76RBRT2) [**RoC Derm Correxion Fill + Treat Advanced Retinol Serum Wrinkle Filler Treatment with Hyaluronic Acid for Crows Feet 11 Wrinkles & Laugh Lines (.5 fl oz) with Retinol Packette (Packaging May Vary)**RoC**$28.61**3,931 rev3y ago](https://www.amazon.com/dp/B0B9VGZGYB) [**No7 Instant Illusion Wrinkle Filler - Anti Aging Serum for Face to Smooth + Blur Fine Lines and Wrinkles - Gives Complexion a Youthful and Radiant Glow (1 Fl Oz)**No7**$14.52**4,378 rev13y ago](https://www.amazon.com/dp/B008XL5ZQW) [**RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)**RoC**$21.15**15,602 rev16y ago](https://www.amazon.com/dp/B00387F42G) [**RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)**RoC**$21.49**16,519 rev16y ago](https://www.amazon.com/dp/B00387F42Q)
### **Trending**
90-day click momentum
[**RoC Derm Correxion Fill + Treat Advanced Retinol Serum Wrinkle Filler Treatment with Hyaluronic Acid for Crows Feet 11 Wrinkles & Laugh Lines (.5 fl oz) with Retinol Packette (Packaging May Vary)**RoC**$28.61**4.2★**▲ 32%**](https://www.amazon.com/dp/B0B9VGZGYB) [**RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)**RoC**$21.49**4.3★**▼ 16%**](https://www.amazon.com/dp/B00387F42Q) [**No7 Instant Illusion Wrinkle Filler - Anti Aging Serum for Face to Smooth + Blur Fine Lines and Wrinkles - Gives Complexion a Youthful and Radiant Glow (1 Fl Oz)**No7**$14.52**3.8★**▼ 18%**](https://www.amazon.com/dp/B008XL5ZQW) [**RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)**RoC**$21.15**4.4★**▼ 21%**](https://www.amazon.com/dp/B00387F42G) [**Beverly Hills MD Deep Wrinkle Filler- Decrease Appearance of Deep Wrinkles on Contact Anti-Aging Serum for Smooth Lifted Complexion- Helps Correct Fine Lines & Creases w/Diamond Dust & Polymers**Beverly Hills MD**$74.18**3.5★**▼ 25%**](https://www.amazon.com/dp/B0C76RBRT2)
## **What buyers say about city beauty line blurring wrinkle filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Beautiful product all together”*
**Wrinkle**12%
*“Excellent for wrinkles”*
**Soft Feel**9%
*“Soft touch”*
**Efficiency**8%
*“Effective no doubt”*
**Suitability Combination Skin**7%
*“It did well on my sensitive skin”*
**Moist/Dry**4%
*“Feels creamy and hydrating on your skin”*
**Value For Money**3%
*“less expensive”*
**Ease Of Use**3%
*“easy to use”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Suitability Dry Skin**3%
*“it really works to smoothe your skin”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Didn't work”*
**Wrinkles**19%
*“It dont really help with the wrinkles”*
**Value For Money**9%
*“Waste of money does not work”*
**Allergies**5%
*“Allergic Reaction”*
**Smell**4%
*“It doesnt even smell the same”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Skin Health**3%
*“Not good on my skin”*
**Quality-Overall**2%
*“Lack of quality control”*
**Moist/Dry**2%
*“more irritating and less moisturizing than expected”*
**Thickness**2%
*“Its just thin cream”*
### **Top return reasons **
**Functionality-Overall**28%
**Advertised Vs Actual Product**14%
**Smell**9%
**Wrinkles**9%
**Product Condition**6%
**Motor Power**4%
**Defective Material/Parts**3%
**Skin Health**3%
**Leak-Proof**3%
**Value For Money**3%
## **Common questions**
- **Is city beauty line blurring wrinkle filler profitable to sell on Amazon United States?**
- The niche generates $559K/yr across 5 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the city beauty line blurring wrinkle filler niche?**
- 3 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in city beauty line blurring wrinkle filler?**
- Top complaints mined from reviews: Functionality-Overall, Wrinkles, Value For Money. The return rate is 1.0%.
- **When does demand for city beauty line blurring wrinkle filler peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.5× the quietest.
- **What does it cost to enter the city beauty line blurring wrinkle filler niche?**
- Listings span $14.52–$74.18; the average listing price is $31.99 (sweet spot $15–$100). The average incumbent carries 8,204 reviews — the moat a new listing must climb.
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