---
title: "Citronella Soap — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/citronella-soap"
last_updated: "2026-08-10T16:20:01.209Z"
locale: en
meta:
description: "Niche score 55/100 · $34K/yr market · 48K searches/yr · $12.13 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $34K/yr market · 48K searches/yr · $12.13 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Soap — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella soap**
**Worth a look**
Shows low returns (0.4%), but a small market ($34K/yr) keeps it on the watch list.
Market size 8Growth 97Conversion 65Competition 32Returns 98Price range 57Avg price 51Brand share 49Review moat 45Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+199.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.91–$27.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,038.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$34K**
$34K/yr · 48K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, citronella soap is a $34K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$49K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#961**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**45**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**19%**
- Blue Moon Elise42% - NatoGears10% - REVITALE9% - FORESTBORN8% - Tetmosol Medicated Soap6% - Tetmosol5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +199.5% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/citronella-soap/trend)
## **Top citronella soap search terms**
- **citronella soap**20K/yr+196.5%6.8% conv. - **bug repellent soap**6K/yr+256.7%3.4% conv. - **citronella soap for humans**6K/yr+197.8%8.3% conv. - **mosquito repellent soap**6K/yr+162.9%5.3% conv. - **mosquito soap**4K/yr+183.1%6.6% conv. - **citronella body wash**3K/yr+182.6%2.6% conv. - **mosquito repellent soap bar**3K/yr+245.9%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/citronella-soap/search-terms)
## **Top citronella soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Moon Elise Aint Buggin Me Citronella Bar Soap for Men and Women Natural Handmade Soap with Pure Citronella Essential Oils Soap Bar for Camping and Outdoor Activities**Blue Moon Elise**$10.01**4.3★1,706 rev](https://www.amazon.com/dp/B01ELMUFR0) [2**Blue Moon Elise Aint Buggin Me Citronella Soap - Natural Handmade Soap Made with Pure Citronella Eucalyptus and Lemongrass Essential Oils - A Must-have for Camping and Outdoor Activities (3pk)**Blue Moon Elise**$27.01**4.3★1,706 rev](https://www.amazon.com/dp/B0C3WH7TRH) [3**REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin**REVITALE**$7.23**4.3★181 rev](https://www.amazon.com/dp/B0D9WW4KKZ) [4**FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites**FORESTBORN**$8.99**4.6★25 rev](https://www.amazon.com/dp/B0FY5Z5J88) [5**Tetmosol Medicated Soap (4-PACK**Tetmosol Medicated Soap**$10.38**4.2★700 rev](https://www.amazon.com/dp/B08GKT9ZP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CoreTex Smoky Mountain DEET Free Bug Repellent Soap - 3oz USA-Made Anti-Mosquito Soap Bar with Citronella Java Oil - Plant Based Natural Bug Repellent Providing Defense Against Biting Insects**CoreTex**$10.00**5 rev7mo ago](https://www.amazon.com/dp/B0G31655HX) [**FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites**FORESTBORN**$8.99**25 rev8mo ago](https://www.amazon.com/dp/B0FY5Z5J88) [**Laboratoires Druide Ecotrail Citronella Outdoor Soap 2-in-1 Multi-purpose Cleaner All Natural Care Bar Soap For Women Palm-Free & Vegan 105 g (3.7 oz Lemongrass zero waste organic made in Canada**DRUIDE**$8.68**45 rev1y ago](https://www.amazon.com/dp/B0F3NDLT58) [**REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin**REVITALE**$7.23**181 rev1y ago](https://www.amazon.com/dp/B0D9WW4KKZ) [**Herbvian 100% Natural Turmeric Soap Bar for Face and Body Warmth Lemongrass Mosquito Repellent Soap Vietnamese Back Acne Bath Body Soap Anti-Acne Cleansing Healthy for All Type Skins (Pack 2)**Herbvian**$12.05**198 rev2y ago](https://www.amazon.com/dp/B0D8HL4YLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CoreTex Smoky Mountain DEET Free Bug Repellent Soap - 3oz USA-Made Anti-Mosquito Soap Bar with Citronella Java Oil - Plant Based Natural Bug Repellent Providing Defense Against Biting Insects**CoreTex**$10.00**4.6★**▲ 138%**](https://www.amazon.com/dp/B0G31655HX) [**FORESTBORN Buzz Blocker All Natural Outdoor Bar Soap 5 oz Citronella Basil & Bergamot Blend | Fresh Skin Fewer Bites**FORESTBORN**$8.99**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FY5Z5J88) [**Tetmosol Medicated Antiseptic Soap (PACK OF 6)**Tetmosol**$13.94**4.3★**▲ 82%**](https://www.amazon.com/dp/B07S7Z2FTY) [**REVITALE Advanced Citronella & Lemongrass Soap Purifying & Soothing Bar for Fresh Protected Skin**REVITALE**$7.23**4.3★**▲ 36%**](https://www.amazon.com/dp/B0D9WW4KKZ) [**Sierra Dawn Campsuds Biodegradable Camping Soap with Insect Deterrent Citronella Lavender Peppermint Essential Oils 4 Ounce**CONCENTRATED CAMPSUDS**$14.21**4.7★**▲ 23%**](https://www.amazon.com/dp/B0045E7TL0)
**~~View all trending →~~**
## **What buyers say about citronella soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Strong and clean smell”*
**Quality-Overall**10%
*“Its really quite beautifully made”*
**Pest/Insect Control**5%
*“Citronella is an effective bug repellent”*
**Efficiency**4%
*“Its effective”*
**Soft Feel**4%
*“Leaves soft and exfoliates”*
**Allergies**4%
*“Didn't irritate skin at all”*
**Lather**3%
*“It lathers up nicely”*
**Cleansing**3%
*“cleans good,”*
**Ease Of Use**3%
*“easy to use”*
**Strength**2%
*“Effective”*
### **What buyers complain about **
**Smell**20%
*“It has a distinct odor”*
**Value For Money**10%
*“just a little pricey”*
**Size-Overall**6%
*“I thought the size was small for $10”*
**Allergies**6%
*“For someone who is allergic to DEET”*
**Functionality-Overall**4%
*“It doesn't job”*
**Thickness**2%
*“It is a very thick oil”*
**Stiffness**2%
*“Soap is gritty as well”*
**Moist/Dry**2%
*“A lot of bar soaps make my skin feel dry afterward”*
**Adhesion/Stickiness**1%
*“This item was delivered messy and sticky”*
**Advertised Vs Actual Product**1%
*“Not as described”*
### **Top return reasons **
**Smell**39%
**Size-Overall**13%
**Functionality-Overall**10%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Leak-Proof**5%
**Value For Money**4%
**Contamination**3%
**Pest/Insect Control**3%
**Moist/Dry**2%
## **Common questions**
- **Is citronella soap profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +199.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the citronella soap niche?**
- 13 brands and 45 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in citronella soap?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for citronella soap peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the citronella soap niche?**
- Listings span $5.91–$27.01; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 2,039 reviews — the moat a new listing must climb.
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