---
title: "Cicaplast Baume B5 — $7.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cicaplast-baume-b5"
last_updated: "2026-08-10T12:18:41.945Z"
locale: en
meta:
description: "Niche score 49/100 · $7.5M/yr market · 2.6M searches/yr · $22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $7.5M/yr market · 2.6M searches/yr · $22.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cicaplast Baume B5 — $7.5M/yr Amazon US Niche (2026) - Flapen"
---
# **cicaplast baume b5**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 17Conversion 96Competition 0Returns 98Price range 95Avg price 93Brand share 0Review moat 21Quality gap 20
**Market size**
**Incredible****$7.5M**
$7.5M/yr · 2.6M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$18.12–$30.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,507.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cicaplast baume b5 is a $7.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cicaplast baume b5 market data**
- **Units sold / yr**
- **300K–400K**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$6.7M–$8.9M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- La Roche-Posay100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cicaplast-baume-b5/trend)
## **Top cicaplast baume b5 search terms**
- **cicaplast**534K/yr+15.0%8.8% conv. - **la roche posay cicaplast baume b5**495K/yr-9.5%13.2% conv. - **cicaplast la roche-posay**596K/yr-52.1%11.7% conv. - **cicaplast baume b5**280K/yr-10.8%13.1% conv. - **la roche posay cicaplast**135K/yr-13.5%10.3% conv. - **laroche posay cicaplast balm b5**70K/yr-4.5%11.8% conv. - **la roche-posay cicaplast baume b5**77K/yr+6.6%14.0% conv. - **la roche posay b5**76K/yr+3.2%5.2% conv. - **b5 laroche posay**64K/yr+0.6%10.4% conv. - **cicaplast balm b5**75K/yr-24.7%11.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cicaplast-baume-b5/search-terms)
## **Top cicaplast baume b5 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$1.5M40%$3.0M60%$4.5M80%$6.0M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**4.7★21,788 rev](https://www.amazon.com/dp/B0060OUV5Y) [2**La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml**La Roche-Posay**$30.59**4.7★21,788 rev](https://www.amazon.com/dp/B0DSQ3MHLN) [3**La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin**La Roche-Posay**$18.33**4.6★1,429 rev](https://www.amazon.com/dp/B0CZM9MCMK) [4**La Roche-Posay Cicaplast Gel B5 Protective Repair Gel for Cracked Chapped Skin with Madecassoside and Glycerin Tested Post-Procedure Post-Stitches Post-Laser 1.35 Fl Oz**La Roche-Posay**$22.01**4.7★1,026 rev](https://www.amazon.com/dp/B0CM47G1JJ)
### **Newest**
by launch date
[**La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml**La Roche-Posay**$30.59**21,788 rev1y ago](https://www.amazon.com/dp/B0DSQ3MHLN) [**La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin**La Roche-Posay**$18.33**1,429 rev2y ago](https://www.amazon.com/dp/B0CZM9MCMK) [**La Roche-Posay Cicaplast Gel B5 Protective Repair Gel for Cracked Chapped Skin with Madecassoside and Glycerin Tested Post-Procedure Post-Stitches Post-Laser 1.35 Fl Oz**La Roche-Posay**$22.01**1,026 rev2y ago](https://www.amazon.com/dp/B0CM47G1JJ) [**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**21,788 rev12y ago](https://www.amazon.com/dp/B0060OUV5Y)
### **Trending**
90-day click momentum
[**La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml**La Roche-Posay**$30.59**4.7★**▲ 17%**](https://www.amazon.com/dp/B0DSQ3MHLN) [**La Roche-Posay Cicaplast Balm B5 UV SPF 50 Vitamin B5 + Shea Butter + Tribioma + Madecassoside + Zinc Oxide Sunscreen Post Treatment Skin Protectant With SPF Multi-Purpose Cream For Dry Skin**La Roche-Posay**$18.33**4.6★**— 5%**](https://www.amazon.com/dp/B0CZM9MCMK) [**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**4.7★**— 2%**](https://www.amazon.com/dp/B0060OUV5Y) [**La Roche-Posay Cicaplast Gel B5 Protective Repair Gel for Cracked Chapped Skin with Madecassoside and Glycerin Tested Post-Procedure Post-Stitches Post-Laser 1.35 Fl Oz**La Roche-Posay**$22.01**4.7★**▼ 23%**](https://www.amazon.com/dp/B0CM47G1JJ)
## **What buyers say about cicaplast baume b5**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Good Moisturizer”*
**Quality-Overall**12%
*“Awesome product, worked immediately”*
**Suitability Dry Skin**10%
*“helped with my dry skin”*
**Suitability Combination Skin**8%
*“gentle enough for sensitive skin”*
**Soft Feel**5%
*“Makes my skin so soft”*
**Allergies**5%
*“no irritation”*
**Value For Money**4%
*“WORTH THE BUY”*
**Smell**3%
*“It has a mild sunscreen scent”*
**Suitability Winter Weather**2%
*“Saved my skin during the winter”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Allergies**11%
*“Irritated skin”*
**Value For Money**9%
*“Not worth the price”*
**Moist/Dry**8%
*“lack of hydration”*
**Skin Health**6%
*“Burnt my skin”*
**Suitability Dry Skin**5%
*“Leave a white cast didnt help either dry crack skin”*
**Thickness**4%
*“It is so thick”*
**Smell**3%
*“It does not have fragrances”*
**Size-Overall**3%
*“Tube was very small”*
**Functionality-Overall**3%
*“Didnt work on my skin”*
**Product Condition**2%
*“Arrived used up”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Functionality-Overall**9%
**Value For Money**8%
**Product Condition**8%
**Size-Overall**7%
**Moist/Dry**6%
**Smell**5%
**Texture/Consistency-Overall**4%
**Skin Health**4%
**Oily/Greasy**4%
## **Common questions**
- **Is cicaplast baume b5 profitable to sell on Amazon United States?**
- The niche generates $7.5M/yr across 4 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cicaplast baume b5 niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cicaplast baume b5?**
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.3%.
- **When does demand for cicaplast baume b5 peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the cicaplast baume b5 niche?**
- Listings span $18.12–$30.59; the average listing price is $22.26 (sweet spot $15–$100). The average incumbent carries 11,508 reviews — the moat a new listing must climb.
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