---
title: "Cica — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cica"
last_updated: "2026-08-10T16:02:26.782Z"
locale: en
meta:
description: "Niche score 47/100 · $115K/yr market · 171K searches/yr · $19.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $115K/yr market · 171K searches/yr · $19.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cica — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **cica**
**Skip it**
Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 42Competition 56Returns 95Price range 71Avg price 87Brand share 38Review moat 24Quality gap 47
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.11–$34.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$115K**
$115K/yr · 171K searches
**Review moat**
**Bad****5,233.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cica is a $115K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cica market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$119K–$159K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**15%**
- La Roche-Posay24% - Meebak19% - VT COSMETICS15% - SKIN100414% - Dr.Jart+10% - Eau Thermale Avène3% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cica/trend)
## **Top cica search terms**
- **cica**84K/yr-2.6%2.0% conv. - **cica cream**42K/yr-11.6%3.6% conv. - **cica moisturizer**11K/yr-11.7%2.2% conv. - **cica cream korean**8K/yr-17.0%2.8% conv. - **cica balm**7K/yr-26.4%3.6% conv. - **meebak**6K/yr-8.9%4.0% conv. - **meebak cica cream**4K/yr-26.0%10.8% conv. - **cica skincare**4K/yr-19.2%0.9% conv. - **cica repair cream**4K/yr-21.1%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cica/search-terms)
## **Top cica products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.12**4.7★21,788 rev](https://www.amazon.com/dp/B0060OUV5Y) [2**VT COSMETICS Cica Cream Plus Hydrating & Calming Face Moisturizer with Centella Asiatica Lightweight Soothing Cream for Acne Oily Dry and Sensitive Skin Korean Skincare for acne prone skin**VT COSMETICS**$14.31**4.5★135 rev](https://www.amazon.com/dp/B0DS1XX3GL) [3**Dr.Jart+ Cicapair Sensitive Skin Korean Face Moisturizer for Redness and Barrier Repair with Centella Asiatica | Korean Skin Care | Travel Size 0.51 Fl Oz**Dr.Jart+**$20.84**4.6★618 rev](https://www.amazon.com/dp/B0DNKSX7FZ) [4**SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml**SKIN1004**$14.93**4.7★4,121 rev](https://www.amazon.com/dp/B0BTRWGQNV) [5**Meebak Cica Cream | Daily Repair Moisturizer with Niacinamide Ceramide & Retinol | Deep Hydration & Soothing | Locks in Moisture | Suitable for Sensitive Skin**Meebak**$25.17**4.4★2,110 rev](https://www.amazon.com/dp/B09534KQFT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meebak Tinted Sunscreen SPF 50 | Redness Correcting CC Cream Green Color Corrector Centella Sunscreen Tone Perfecting Primer w/Centella & Ceramide Fair to Medium Skin Tone Korean Skin Care 50ml**Meebak**$17.48**174 rev8mo ago](https://www.amazon.com/dp/B0F9KQNWY4) [**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**243 rev9mo ago](https://www.amazon.com/dp/B0F7ZJNLZ1) [**Dr.Jart+ Cicapair Soothing Color Correcting Treatment SPF 30 with Centella Asiatica Extracts | cc cream | Rosacea Treatment | Korean Skin Care 0.5 Fl Oz**Dr.Jart+**$23.55**359 rev11mo ago](https://www.amazon.com/dp/B0F7J295X1) [**La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml**La Roche-Posay**$30.59**21,788 rev1y ago](https://www.amazon.com/dp/B0DSQ3MHLN) [**ROUND LAB Pine Cica Calming Cream Plus 60ml Dual-Texture Soothing Cream for Blemish Care Acne-Prone Skin Safe Sebum & Oil Control Intensive Calming Strengthens Skin Barrier Clear & Calm Finish**ROUND LAB**$20.21**59 rev1y ago](https://www.amazon.com/dp/B0F9WJXYBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz**Eau Thermale Avène**$29.36**4.6★**▲ 134%**](https://www.amazon.com/dp/B0BBKJSK6H) [**SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml**SKIN1004**$14.93**4.7★**▲ 119%**](https://www.amazon.com/dp/B0BTRWGQNV) [**La Roche-Posay Cicaplast Balm B5 Skin Barrier Repair Cream with Centella Asiatica Shea Butter & Panthenol | Multi-Purpose Healing Ointment for Dry Irritated Skin | Face & Hand Balm Baby Safe 100ml**La Roche-Posay**$30.59**4.7★**▲ 115%**](https://www.amazon.com/dp/B0DSQ3MHLN) [**Meebak Tinted Sunscreen SPF 50 | Redness Correcting CC Cream Green Color Corrector Centella Sunscreen Tone Perfecting Primer w/Centella & Ceramide Fair to Medium Skin Tone Korean Skin Care 50ml**Meebak**$17.48**4.0★**▲ 63%**](https://www.amazon.com/dp/B0F9KQNWY4) [**SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care**SKIN1004**$17.20**4.6★**▲ 40%**](https://www.amazon.com/dp/B0BTPGPK7H)
**~~View all trending →~~**
## **What buyers say about cica**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Good Moisturizer”*
**Suitability Combination Skin**12%
*“Works well even on sensitive skin”*
**Quality-Overall**11%
*“Nice products with positive results”*
**Soft Feel**8%
*“Makes my skin so soft”*
**Suitability Dry Skin**7%
*“Works amazing on dry skin”*
**Value For Money**4%
*“they are affordable”*
**Smell**4%
*“Very mild scent”*
**Allergies**3%
*“no irritation”*
**Absorbency**2%
*“Absorbs great”*
**Texture/Consistency-Overall**2%
*“Incredible texture”*
### **What buyers complain about **
**Allergies**8%
*“Irritating to the skin”*
**Moist/Dry**7%
*“Not really hydrating”*
**Value For Money**6%
*“Expensive”*
**Skin Health**6%
*“Burned my skin”*
**Smell**5%
*“Smells funny”*
**Suitability Dry Skin**4%
*“Deff so dry skin”*
**Functionality-Overall**4%
*“no result”*
**Thickness**3%
*“A little thick”*
**Color**3%
*“Too green”*
**Size-Overall**3%
*“Tube was very small”*
### **Top return reasons **
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Texture/Consistency-Overall**8%
**Moist/Dry**7%
**Smell**7%
**Value For Money**7%
**Defective Material/Parts**5%
**Size-Overall**4%
**Product Condition**4%
**Skin Health**4%
## **Common questions**
- **Is cica profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cica niche?**
- 14 brands and 57 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in cica?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 1.0%.
- **When does demand for cica peak?**
- Demand peaks in Feb–Aug–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the cica niche?**
- Listings span $7.11–$34.40; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 5,233 reviews — the moat a new listing must climb.
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