---
title: "Cica Face Mask — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cica-face-mask"
last_updated: "2026-08-10T21:23:55.683Z"
locale: en
meta:
description: "Niche score 37/100 · $67K/yr market · 79K searches/yr · $16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $67K/yr market · 79K searches/yr · $16.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cica Face Mask — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **cica face mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 28Conversion 61Competition 17Returns 89Price range 79Avg price 78Brand share 0Review moat 45Quality gap 24
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.03–$30.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.19**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,004.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 79K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cica face mask is a $67K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cica face mask market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **118 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- VT COSMETICS83% - medicube15% - LANEIGE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cica-face-mask/trend)
## **Top cica face mask search terms**
- **vt cosmetics mask**12K/yr+23.1%5.6% conv. - **cica mask**13K/yr+4.2%3.8% conv. - **daily sheet mask**12K/yr+3.5%1.9% conv. - **cica face mask**11K/yr+0.1%3.9% conv. - **vt mask**8K/yr+5.5%3.8% conv. - **daily mask**9K/yr-7.7%2.7% conv. - **vt cica daily soothing mask**4K/yr+1.8%10.1% conv. - **cica sheet mask**3K/yr-7.4%2.1% conv. - **vt face mask**3K/yr-6.8%5.4% conv. - **medicube daily mask**3K/yr-25.7%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cica-face-mask/search-terms)
## **Top cica face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**4.5★16,320 rev](https://www.amazon.com/dp/B083X5R6VR) [2**VT COSMETICS PDRN Daily Hydrating 30 Sheets Mask Vegan PDRN Face Masks with Ceramide Hyaluronic Acid & Panthenol Ultra-Thin Moisturizing Mask for Glass Skin & Daily Hydration Korean Skincare**VT COSMETICS**$16.30**4.6★422 rev](https://www.amazon.com/dp/B0F1YM4K52) [3**VT COSMETICS Collagen Reedle Shot 100 2-Step Hydrogel Mask (34.5g x 4ea) Firming & Elasticity Care Exosome 500Da Fine Lines Hydrating Overnight Melting Mask Korean Skincare Facial Gel Mask**VT COSMETICS**$11.28**4.7★514 rev](https://www.amazon.com/dp/B0DHGTM4KW) [4**VT COSMETICS PDRN Hydrogel Mask (33gx4ea) Intensive Nourishing & Rejuvenating Overnight Mask Skin Repair Elasticity Boost Hydrating & Plumping Korean Skincare Korean Gel Mask**VT COSMETICS**$11.13**4.6★536 rev](https://www.amazon.com/dp/B0DHGWWCNM) [5**medicube Super Cica Daily Quick Facial Masks (30 Sheets)**medicube**$16.76**4.7★231 rev](https://www.amazon.com/dp/B0BLH77VKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**243 rev9mo ago](https://www.amazon.com/dp/B0F7ZJNLZ1) [**VT COSMETICS PDRN Daily Hydrating 30 Sheets Mask Vegan PDRN Face Masks with Ceramide Hyaluronic Acid & Panthenol Ultra-Thin Moisturizing Mask for Glass Skin & Daily Hydration Korean Skincare**VT COSMETICS**$16.30**422 rev1y ago](https://www.amazon.com/dp/B0F1YM4K52) [**VT COSMETICS Collagen Reedle Shot 100 2-Step Hydrogel Mask (34.5g x 4ea) Firming & Elasticity Care Exosome 500Da Fine Lines Hydrating Overnight Melting Mask Korean Skincare Facial Gel Mask**VT COSMETICS**$11.28**514 rev1y ago](https://www.amazon.com/dp/B0DHGTM4KW) [**VT COSMETICS PDRN Hydrogel Mask (33gx4ea) Intensive Nourishing & Rejuvenating Overnight Mask Skin Repair Elasticity Boost Hydrating & Plumping Korean Skincare Korean Gel Mask**VT COSMETICS**$11.13**536 rev1y ago](https://www.amazon.com/dp/B0DHGWWCNM) [**VT COSMETICS Pro Cica Reedle Shot 100 2-Step Hydrogel Mask(34.5gx4ea) Intensive Calming Exosome Centella Asiatica Blemish Relief Overnight Melting Mask Korean Facial Mask**VT COSMETICS**$11.03**137 rev1y ago](https://www.amazon.com/dp/B0DHGWK3FT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VT COSMETICS Collagen Reedle Shot 100 2-Step Hydrogel Mask (34.5g x 4ea) Firming & Elasticity Care Exosome 500Da Fine Lines Hydrating Overnight Melting Mask Korean Skincare Facial Gel Mask**VT COSMETICS**$11.28**4.7★**▲ 77%**](https://www.amazon.com/dp/B0DHGTM4KW) [**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★**▲ 36%**](https://www.amazon.com/dp/B0F7ZJNLZ1) [**VT COSMETICS Pro Cica Reedle Shot 100 2-Step Hydrogel Mask(34.5gx4ea) Intensive Calming Exosome Centella Asiatica Blemish Relief Overnight Melting Mask Korean Facial Mask**VT COSMETICS**$11.03**4.7★**▲ 24%**](https://www.amazon.com/dp/B0DHGWK3FT) [**VT COSMETICS PDRN Daily Hydrating 30 Sheets Mask Vegan PDRN Face Masks with Ceramide Hyaluronic Acid & Panthenol Ultra-Thin Moisturizing Mask for Glass Skin & Daily Hydration Korean Skincare**VT COSMETICS**$16.30**4.6★**▲ 20%**](https://www.amazon.com/dp/B0F1YM4K52) [**VT COSMETICS PDRN Hydrogel Mask (33gx4ea) Intensive Nourishing & Rejuvenating Overnight Mask Skin Repair Elasticity Boost Hydrating & Plumping Korean Skincare Korean Gel Mask**VT COSMETICS**$11.13**4.6★**— 7%**](https://www.amazon.com/dp/B0DHGWWCNM)
**~~View all trending →~~**
## **What buyers say about cica face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“It is moisturizing”*
**Suitability Combination Skin**12%
*“Great for sensitive skin”*
**Quality-Overall**9%
*“Great Affordability for Quality Masks”*
**Suitability Dry Skin**9%
*“Love it, helps my dry skin”*
**Soft Feel**8%
*“My skin feels soft”*
**Value For Money**7%
*“Money well spent”*
**Brightness/Shine/Glow**5%
*“My face is glowing”*
**Allergies**2%
*“No skin irritation”*
**Ease Of Use**2%
*“Very easy to use”*
**Smell**2%
*“the fragrance is pretty strong”*
### **What buyers complain about **
**Allergies**9%
*“Irritating to the skin”*
**Size-Overall**7%
*“little small”*
**Suitability Dry Skin**5%
*“not moisturizing enough for dry skin”*
**Value For Money**5%
*“too expensive”*
**Smell**5%
*“Hidden fragrance :”*
**Sensitivity-Overall**4%
*“I have very sensitive skin — most things break me out with rashes or pimples”*
**Thickness**4%
*“It is very thick”*
**Skin Health**4%
*“burn my skin”*
**Moist/Dry**4%
*“it is dry”*
**Functionality-Overall**3%
*“Doesn't seem to make a change”*
### **Top return reasons **
**Value For Money**14%
**Leak-Proof**12%
**Moist/Dry**10%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Smell**7%
**Size-Overall**4%
**Defective Material/Parts**3%
**Suitability Combination Skin**3%
**Suitability Humid Weather**3%
## **Common questions**
- **Is cica face mask profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the cica face mask niche?**
- 3 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cica face mask?**
- Top complaints mined from reviews: Allergies, Size-Overall, Suitability Dry Skin. The return rate is 1.3%.
- **When does demand for cica face mask peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the cica face mask niche?**
- Listings span $11.03–$30.86; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 2,005 reviews — the moat a new listing must climb.
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