---
title: "Chrome Eyeliner — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chrome-eyeliner"
last_updated: "2026-08-10T11:12:42.833Z"
locale: en
meta:
description: "Niche score 44/100 · $53K/yr market · 410K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $53K/yr market · 410K searches/yr · $14.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chrome Eyeliner — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **chrome eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 11Competition 83Returns 63Price range 61Avg price 70Brand share 8Review moat 82Quality gap 80
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****356.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.37**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.60–$144.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 410K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chrome eyeliner is a $53K/yr Amazon United States market (410K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chrome eyeliner market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$72K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**2%**
- Moira66% - MAKE25% - Generic4% - CleJoy1% - URBAN DECAY1% - CRIVERY1% - Open — no brand owns it (3 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -14.1% search growth over the last 90 days.
20K15KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chrome-eyeliner/trend)
## **Top chrome eyeliner search terms**
- **moira cosmetics**144K/yr+0.5%0.4% conv. - **moira**159K/yr-8.7%0.4% conv. - **make beauty eyeshadow**33K/yr-20.1%1.3% conv. - **moira eyeshadow**30K/yr-15.2%0.7% conv. - **make beauty multi chromatic eyeshadow**7K/yr+10.5%1.4% conv. - **multichromatic eyeshadow**7K/yr-29.5%3.0% conv. - **make eyeshadow**14K/yr-65.2%1.5% conv. - **make eyeshadow gleam**3K/yr-11.9%0.9% conv. - **moira makeup**4K/yr-5.0%0.4% conv. - **multicolor metallic eyeshadow**4K/yr-72.0%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chrome-eyeliner/search-terms)
## **Top chrome eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chroma Light Shadow (004 Summer Dream)**Moira**$6.68**4.4★830 rev](https://www.amazon.com/dp/B0CSF6RGWK) [2**Supernova Multichrome Gel Liner (008 Zora)**Moira**$6.67**4.5★743 rev](https://www.amazon.com/dp/B0C8XG3XTD) [3**Chroma Light Shadow (001 Fairy Dust)**Moira**$6.61**4.4★830 rev](https://www.amazon.com/dp/B0CSF57LJ9) [4**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Onyx Slate Grey**MAKE**$22.79**3.9★267 rev](https://www.amazon.com/dp/B0CTPDLY6S) [5**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Quartz Taupe**MAKE**$23.18**3.9★267 rev](https://www.amazon.com/dp/B0CTPF9S71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multicolor Metallic Eyeshadow Buildable multichromatic eyeshadow palettes Dimensional Long-Wear Shimmering Metallic Crease-Proof Powder Eyeshadow Sensitive Skin(#02)**Generic**$14.63**12 rev5mo ago](https://www.amazon.com/dp/B0GL7KGD6L) [**Love Blur Blush (003 Amore)**Moira**$8.91**22 rev5mo ago](https://www.amazon.com/dp/B0GHN8RHXQ) [**Under-Eye Setting Powder (800 Lavender)**Moira**$10.00**22 rev9mo ago](https://www.amazon.com/dp/B0FW74G7JM) [**Marvelous Baked Blush (006 Strawberry Macaron)**Moira**$10.09**47 rev9mo ago](https://www.amazon.com/dp/B0FSZFZZ6M) [**Soft Blush Balm (012 Talk 2 me)**Moira**$8.56**372 rev1y ago](https://www.amazon.com/dp/B0DHSZ68JG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Dream Dust Gold**MAKE**$23.10**3.9★**▲ 288%**](https://www.amazon.com/dp/B0CTP9RP1P) [**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Blaze Bronze**MAKE**$23.53**3.9★**▲ 162%**](https://www.amazon.com/dp/B0CTPHKCP9) [**Multicolor Metallic Eyeshadow Buildable multichromatic eyeshadow palettes Dimensional Long-Wear Shimmering Metallic Crease-Proof Powder Eyeshadow Sensitive Skin(#02)**Generic**$14.63**3.5★**▲ 100%**](https://www.amazon.com/dp/B0GL7KGD6L) [**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Quartz Taupe**MAKE**$23.18**3.9★**▲ 84%**](https://www.amazon.com/dp/B0CTPF9S71) [**MAKE Beauty Multi-Chromatic Eye Shadow. Metal Reflecting Luminous Foil Finish Creamy Buildable Dimensional Long-wear Crease-proof Powder Eyeshadow Multichrome Shade - Onyx Slate Grey**MAKE**$22.79**3.9★**▲ 81%**](https://www.amazon.com/dp/B0CTPDLY6S)
**~~View all trending →~~**
## **What buyers say about chrome eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Gorgeous shade”*
**Brightness/Shine/Glow**11%
*“has a great sparkle to it”*
**Soft Feel**6%
*“It feels smooth”*
**Ease Of Application**6%
*“Smooth Application”*
**Quality-Overall**5%
*“I'm impressed with the quality of the shadows”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**4%
*“For the price it is good”*
**Durability**3%
*“lasts throughout the day”*
**Coverage**2%
*“Great coverage without feeling heavy”*
**Eyelash Quality**2%
*“I love this eye shadow”*
### **What buyers complain about **
**Color**19%
*“Color is very dark blue”*
**Brightness/Shine/Glow**8%
*“Your face gets covered with sparkles”*
**Durability**8%
*“breaks apart”*
**Value For Money**7%
*“Ok not worth the cost”*
**Size-Overall**5%
*“However, I was hoping to use it as a standalone lip balm, and thats where it fell a little short for me”*
**Quality-Overall**5%
*“Cheap feel”*
**Allergies**4%
*“Just be careful not to place it too close to your eye bc it causes irritation due to the sparkles ✨ in it”*
**Moist/Dry**3%
*“it doesnt provide the look or hydration I personally prefer”*
**Advertised Vs Actual Product**3%
*“Does not match product description”*
**Eyeliner Quality**2%
*“mediocre eyeliner that didnt last more than an hour or less”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**12%
**Brightness/Shine/Glow**12%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Value For Money**2%
**Product Condition**2%
**Weight Light**1%
**Ease Of Use**1%
## **Common questions**
- **Is chrome eyeliner profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 54 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chrome eyeliner niche?**
- 9 brands and 57 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in chrome eyeliner?**
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Durability. The return rate is 2.5%.
- **What does it cost to enter the chrome eyeliner niche?**
- Listings span $5.60–$144.00; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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