---
title: "Christmas Scrunchies — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/christmas-scrunchies"
last_updated: "2026-08-10T18:50:39.821Z"
locale: en
meta:
description: "Niche score 34/100 · $17K/yr market · 97K searches/yr · $8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $17K/yr market · 97K searches/yr · $8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Scrunchies — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas scrunchies**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 21Conversion 24Competition 40Returns 73Price range 20Avg price 25Brand share 56Review moat 92Quality gap 21
**Review moat**
**Great****152.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$8.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.83–$17.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$17K**
$17K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, christmas scrunchies is a $17K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas scrunchies market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$45K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#3,053**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **24.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **226 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**12**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**21%**
- Bookay19% - Budsmile19% - Conair13% - Twinfree12% - Nogarcici8% - Ardorchid8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 118.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/christmas-scrunchies/trend)
## **Top christmas scrunchies search terms**
- **christmas scrunchies**40K/yr-3.5%1.0% conv. - **holiday scrunchies**8K/yr-38.9%0.4% conv. - **christmas hair ties**22K/yr+28.3%0.4% conv. - **christmas hair scrunchies**9K/yr+55.5%1.0% conv. - **christmas scrunchie**11K/yr+60.0%1.0% conv. - **christmas hair tie**4K/yr+76.9%0.0% conv. - **christmas scrunchies for women**4K/yr+168.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/christmas-scrunchies/search-terms)
## **Top christmas scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$84310%$2K15%$3K20%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 PCS Christmas Hair Scrunchies Snowflake Santa Christmas Tree Antlers Elk Snowman Hair Ties Soft Elastic Hair Bands for Women Girls Gifts Ponytail Holders Hair Accessories (12PCS-C-Christmas)**Budsmile**$10.77**4.6★453 rev](https://www.amazon.com/dp/B0BCWHW7PS) [2**Scunci by Conair 10pk Scrunchie Set - hair ties - satin and knit variety - hair elastics - hair accessories for girls and women - gifts for her - Assorted Colors**Conair**$6.97**4.6★511 rev](https://www.amazon.com/dp/B0FM1Q6MXR) [3**Christmas Hair Scrunchies for Women Girls Green Pink Santa Claus Snowman Bell Snowflake Hair Ties Xmas Cute Elastic Scrunchy Ponytail Holder Hair Accessories Christams Gifts**Bookay**$5.83**4.6★103 rev](https://www.amazon.com/dp/B0D8XZ81CZ) [4**12 pcs Xmas Hair Scrunchies Santa Claus Snowman Christmas Hair Ties Soft Elastic Hair Bands Clips for Girls Women Christmas or New Year Party Favors**Nogarcici**$7.86**4.5★2 rev](https://www.amazon.com/dp/B0FFTRP4RS) [5**Halloween Hair Scrunchies BOO Spooky Pumpkin Fall Scrunchies Skull Ghosts Bat Star Moon Candy Spider Web Skeleton Hair Ties for Women Girls Elastics Scrunchy Halloween Gifts Accessories 12 PCS**Ardorchid**$8.43**4.6★279 rev](https://www.amazon.com/dp/B0CD41QFLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Christmas Scrunchies for Women & Girls 6-Pack Hair Ties with Festive Designs: Snowman Reindeer Santa Tree Snowflake | Xmas Hair accessories Gift Set**Bookay**$6.74**103 rev8mo ago](https://www.amazon.com/dp/B0FXQR5FZD) [**6pcs Christmas Hair Ties Snowflake Christmas Tree Hair Scrunchies Elastics Soft Hair Bands Ponytail Holders Hair Accessories for Women Girls Festival Holiday Xmas Party Supplies**Twinfree**$6.59**129 rev9mo ago](https://www.amazon.com/dp/B0FSZFGM3V) [**Naibirdr Christmas Plaid Hair Scrunchies Ponytail Holders Scrunchie 6PCS**naibirdr**$9.96**9 rev10mo ago](https://www.amazon.com/dp/B0FR2XLB7S) [**Scunci by Conair 10pk Scrunchie Set - hair ties - satin and knit variety - hair elastics - hair accessories for girls and women - gifts for her - Assorted Colors**Conair**$6.97**511 rev11mo ago](https://www.amazon.com/dp/B0FM1Q6MXR) [**KIUEZIR Christmas Hair Scrunchies Ponytail Holders for Women Girls Soft Elastics Hair Bands Cute Hair Ties with Deer Antler and Bow Christmas Hair Accessories for Gifts**KIUEZIR**$7.52**1 rev11mo ago](https://www.amazon.com/dp/B0FJWL39KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**cute design scrunchies for all hair type elastic hair band great for ponytails XL srcunchies set these soft hair ties is great for every occasion (hearts)**BE BEAUTIFUL EXTENSIONS**$17.32**4.5★**▲ 712%**](https://www.amazon.com/dp/B0F99CYRP6) [**Halloween Hair Scrunchies BOO Spooky Pumpkin Fall Scrunchies Skull Ghosts Bat Star Moon Candy Spider Web Skeleton Hair Ties for Women Girls Elastics Scrunchy Halloween Gifts Accessories 12 PCS**Ardorchid**$8.43**4.6★**▲ 267%**](https://www.amazon.com/dp/B0CD41QFLT) [**12 pcs Xmas Hair Scrunchies Santa Claus Snowman Christmas Hair Ties Soft Elastic Hair Bands Clips for Girls Women Christmas or New Year Party Favors**Nogarcici**$7.86**4.5★**▲ 201%**](https://www.amazon.com/dp/B0FFTRP4RS) [**KIUEZIR Christmas Hair Scrunchies Ponytail Holders for Women Girls Soft Elastics Hair Bands Cute Hair Ties with Deer Antler and Bow Christmas Hair Accessories for Gifts**KIUEZIR**$7.52**5.0★**▲ 147%**](https://www.amazon.com/dp/B0FJWL39KY) [**Christmas Hair Scrunchies for Women Girls Green Pink Santa Claus Snowman Bell Snowflake Hair Ties Xmas Cute Elastic Scrunchy Ponytail Holder Hair Accessories Christams Gifts**Bookay**$5.83**4.6★**▲ 105%**](https://www.amazon.com/dp/B0D8XZ81CZ)
**~~View all trending →~~**
## **What buyers say about christmas scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**67%
*“Cute gifts for my kids”*
**Quality-Overall**33%
*“Very cute and good quality”*
### **Top return reasons **
**Material Quality**30%
**Suitability Short Hair**20%
**Color**20%
**Product Condition**10%
**Stretchability/Expandability/Elasticity**10%
**Suitability Long Hair**10%
## **Common questions**
- **Is christmas scrunchies profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the christmas scrunchies niche?**
- 10 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
- **When does demand for christmas scrunchies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 118.1× the quietest.
- **What does it cost to enter the christmas scrunchies niche?**
- Listings span $5.83–$17.32; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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