---
title: "Christmas Lip Gloss — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/christmas-lip-gloss"
last_updated: "2026-08-10T17:42:13.454Z"
locale: en
meta:
description: "Niche score 41/100 · $128K/yr market · 391K searches/yr · $13.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $128K/yr market · 391K searches/yr · $13.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Lip Gloss — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas lip gloss**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 15Conversion 31Competition 64Returns 98Price range 71Avg price 62Brand share 13Review moat 49Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.03–$41.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,641.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$128K**
$128K/yr · 391K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, christmas lip gloss is a $128K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas lip gloss market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$268K–$335K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,598**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **23%**
- **Out of stock**
- **18.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**3%**
- ChapStick78% - eos10% - Nlicrst3% - Burt's Bees2% - Vaseline2% - KIYTARBOO2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -20.8% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 341.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/christmas-lip-gloss/trend)
## **Top christmas lip gloss search terms**
- **christmas lip balm**71K/yr+53.7%0.4% conv. - **holiday lip balm**46K/yr+39.4%0.1% conv. - **sugar cookie chapstick**15K/yr-42.3%6.2% conv. - **christmas chapstick**71K/yr+48.3%3.0% conv. - **chapstick sugar cookie**6K/yr-29.0%6.3% conv. - **vaseline limited edition**8K/yr-72.6%0.2% conv. - **holiday chapstick**52K/yr-41.2%3.9% conv. - **chapstick holiday**20K/yr-46.5%3.9% conv. - **gingerbread chapstick**6K/yr-40.3%1.5% conv. - **eos holiday lip balms**11K/yr-41.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/christmas-lip-gloss/search-terms)
## **Top christmas lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Holiday Hot Chocolate Candy Cane and Sugar Cookie Lip Balm 0.15oz 3 pack**ChapStick**$5.77**4.6★92 rev](https://www.amazon.com/dp/B0CJX5FMFZ) [2**ChapStick 0.15 oz (Sugar Cookie 6)**ChapStick**$12.02**4.8★189 rev](https://www.amazon.com/dp/B01M1K82X8) [3**Chapstick Holiday Collection 2017 Pack of 3 Holiday Cinnamon Caramel Creme & Holiday Cocoa 0.15 Oz Ea**ChapStick**$7.13**4.6★1,393 rev](https://www.amazon.com/dp/B076VMC1HT) [4**ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)**ChapStick**$5.27**4.7★25,698 rev](https://www.amazon.com/dp/B07R3GPFH5) [5**ChapStick Holiday Collection Lip Balm Tube 0.15 Ounce Each (Candy Cane Pumpkin Pie & Sugar Cookie Flavors 1 Blister Pack of 3 Sticks Great Gifts for Women**ChapStick**$7.22**4.8★931 rev](https://www.amazon.com/dp/B01LQUXCUW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ChapStick Lip Moisturizer Clover Honey 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea**ChapStick**$14.02**40 rev6mo ago](https://www.amazon.com/dp/B0GFBGC37Y) [**eos Holiday 24H Moisture Mini Super Balm Set Sugar Plum Spritz Candy Cane Swirl Iced Sugar Cookie Limited Edition Lip Care Stocking Stuffers 0.24 fl oz 3-pack**eos**$7.42**723 rev9mo ago](https://www.amazon.com/dp/B0CTGC6DYG) [**ChapStick Lip Balm Holiday Variety Packs (6 Sticks) Sips & Snuggles + Toasty Treats Flavored Lip Moisturizers Stocking Stuffers Gifts 0.15 Oz Ea**ChapStick**$12.70**77 rev11mo ago](https://www.amazon.com/dp/B0FNPW6YZQ) [**Christmas Bulk Gifts for Women Lip Balm & Hand Cream Set with Organza Bag Thank You Card Stocking Stuffers for Coworkers Teacher Mom Nurse Thank You Gifts Bridal Shower Wedding Favor for Guests**KIYTARBOO**$11.33**69 rev11mo ago](https://www.amazon.com/dp/B0FN7SMMVJ) [**ChapStick Advent Calendar 2025 Cozy Countdown to Christmas Variety 12-Pack Lip Balm Gift Set Holiday Gifts for Women Men Teens Coworkers Grandpa & Grandma 0.15 Oz Each**ChapStick**$16.30**508 rev1y ago](https://www.amazon.com/dp/B0FHXWQV5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChapStick Lip Moisturizer Clover Honey 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea**ChapStick**$14.02**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0GFBGC37Y) [**ChapStick 0.15 oz (Sugar Cookie 6)**ChapStick**$12.02**4.8★**▲ 1000%**](https://www.amazon.com/dp/B01M1K82X8) [**ChapStick Holiday Hot Chocolate Candy Cane and Sugar Cookie Lip Balm 0.15oz 3 pack**ChapStick**$5.77**4.6★**▲ 321%**](https://www.amazon.com/dp/B0CJX5FMFZ) [**ChapStick Bulk Lip Balm Cake Batter 12-Pack - Delicious & Sweet Lip Moisturizer for Dry Lips Birthday Gifts Stocking Stuffers 0.15**ChapStick**$20.66**4.8★**▲ 319%**](https://www.amazon.com/dp/B015T86H9A) [**50 PCS Christmas Lip Balms Bulk Gift Christmas Stocking Stuffers Favors Lip Moisturizer Christmas Holidays Party Gift for Girls Kids Women Men**Nlicrst**$25.00**4.7★**▲ 275%**](https://www.amazon.com/dp/B0DJ914S3M)
**~~View all trending →~~**
## **What buyers say about christmas lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Great vanilla scent”*
**Quality-Overall**15%
*“Good Chapstick product”*
**Value For Money**11%
*“Good deal”*
**Flavor**10%
*“Best flavor”*
**Soft Feel**7%
*“Love the soft feel”*
**Advertised Vs Actual Product**6%
*“Just what I wanted”*
**Moist/Dry**5%
*“Helps to moisturize your lips”*
**Gifting Purpose**5%
*“Cute gift”*
**Taste-Overall**3%
*“It taste like peppermint”*
**Texture/Consistency-Overall**1%
*“texture of balm”*
### **What buyers complain about **
**Smell**25%
*“smell a bit artificial”*
**Adhesion/Stickiness**9%
*“arrived sticky and dirty”*
**Color**7%
*“Not color tinted to match cap colors”*
**Moist/Dry**5%
*“irritating around the lips I did not find it hydrating either”*
**Quality-Overall**5%
*“Junk”*
**Value For Money**4%
*“Definitely not worth the money”*
**Taste-Overall**3%
*“All other chapsticks have a disgusting latex taste”*
**Sensitivity-Overall**3%
*“While my skin is very sensitive to pepper mint in soaps or lotions”*
**Oily/Greasy**3%
*“more like emulsified oil”*
**Size-Overall**3%
*“These are smaller than the single pack”*
### **Top return reasons **
**Smell**20%
**Advertised Vs Actual Product**13%
**Flavor**10%
**Value For Money**10%
**Size-Overall**9%
**Defective Material/Parts**6%
**Adhesion/Stickiness**5%
**Taste-Overall**5%
**Moist/Dry**3%
**Shape/Style**3%
## **Common questions**
- **Is christmas lip gloss profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 31 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the christmas lip gloss niche?**
- 9 brands and 77 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in christmas lip gloss?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Color. The return rate is 0.4%.
- **When does demand for christmas lip gloss peak?**
- Demand peaks in Dec; the busiest month runs 341.8× the quietest.
- **What does it cost to enter the christmas lip gloss niche?**
- Listings span $4.03–$41.95; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.
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