---
title: "Chocolate Lip Balm — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chocolate-lip-balm"
last_updated: "2026-08-06T00:06:50.828Z"
locale: en
meta:
description: "Niche score 33/100 · $119K/yr market · 278K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $119K/yr market · 278K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chocolate Lip Balm — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **chocolate lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 53Competition 27Returns 98Price range 36Avg price 32Brand share 0Review moat 22Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.40–$21.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.80**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$119K**
$119K/yr · 278K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,249.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chocolate lip balm is a $119K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate lip balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$147K–$196K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#509**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**134**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Lip Smacker49% - Taste Beauty27% - ChapStick22% - eos2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chocolate-lip-balm/trend)
## **Top chocolate lip balm search terms**
- **flavored chapstick**68K/yr-6.4%3.7% conv. - **flavored lip balm**54K/yr-11.6%1.4% conv. - **chapstick flavors**18K/yr-10.6%2.8% conv. - **lip balm flavored**15K/yr+24.6%0.6% conv. - **soda chapstick**12K/yr-17.7%4.8% conv. - **chapstick flavored**11K/yr-18.1%5.1% conv. - **soda lip balm**11K/yr-23.4%1.7% conv. - **scented lip balm**8K/yr+21.4%0.6% conv. - **marshmallow chapstick**9K/yr-25.5%5.4% conv. - **fun chapstick**10K/yr-32.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chocolate-lip-balm/search-terms)
## **Top chocolate lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Smacker Coca-Cola Flavored Balm 8 Count Flavors Coke Cherry Vanilla Sprite Root Beer Orange Fanta Grape Strawberry Fanta**Lip Smacker**$7.89**4.8★40,255 rev](https://www.amazon.com/dp/B00CXK623E) [2**Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors**Taste Beauty**$12.99**4.3★181 rev](https://www.amazon.com/dp/B0CF3VL5QL) [3**Lip Smacker Original & Best Holiday Flavored Lip Balm Party Pack Oatmeal Cookie Vanilla Mango Watermelon Tropical Punch Cotton Candy Kiwi Strawberry Clear**Lip Smacker**$9.68**4.8★40,255 rev](https://www.amazon.com/dp/B00CXK66U8) [4**Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms Classic Flavors Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie**Lip Smacker**$11.01**4.8★40,255 rev](https://www.amazon.com/dp/B09N7XD1JY) [5**ChapStick Smore Collection Variety Pack Lip Balm Tube Lip Care 0.15 Ounce (Pack of 3)**ChapStick**$5.27**4.7★25,698 rev](https://www.amazon.com/dp/B07R3GPFH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**187 rev1y ago](https://www.amazon.com/dp/B0FBX9YMKK) [**eos 24H Moisture Super Balm - Marshmallow Fluff Lip mask Moisturizing Lip Treatment Limited-Edition Skincare 0.35 fl oz**eos**$4.89**4,041 rev1y ago](https://www.amazon.com/dp/B0DXRJYY7X) [**ChapStick Lip Balm Ice Cream Collection 3-Pack Ice Cream Classics 3-Pack + Smores Collection Fun & Flavorful Lip Care Birthday Gift Party Favors Stocking Stuffers 0.15 Oz Ea**ChapStick**$16.02**139 rev1y ago](https://www.amazon.com/dp/B0DN2LHY25) [**ChapStick Summer Vibes Collection Tropical Paradise Mocktail and I Love Summer Lip Balm Collections 0.15 Oz Ea (9 Piece Set)**ChapStick**$16.51**917 rev2y ago](https://www.amazon.com/dp/B0D88RPTF1) [**ChapStick Lip Care Bundle Ice Cream Classics + Cake Batter Lip Balm 0.15 Oz Ea (5 Piece Set)**ChapStick**$10.01**465 rev2y ago](https://www.amazon.com/dp/B0D85FDRRJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChapStick Lip Care Set Tropical Paradise Collection 3-Pack Mango Sunrise Key Lime & Aloha Coconut Lip Balm 0.15 Oz Ea**ChapStick**$6.25**4.8★**▲ 121%**](https://www.amazon.com/dp/B0794PFZ4C) [**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**4.8★**▲ 71%**](https://www.amazon.com/dp/B0FBX9YMKK) [**Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors**Taste Beauty**$12.99**4.3★**▲ 50%**](https://www.amazon.com/dp/B0CF3VL5QL) [**Taste Beauty Sweets by Hershey 8 Flavored Lip BALMS**Taste Beauty**$11.37**4.3★**▲ 40%**](https://www.amazon.com/dp/B081BC9X2D) [**Taste Beauty Pepsi 10 Flavored Lip Balms (Pack of 1)**Taste Beauty**$7.90**4.2★**▲ 22%**](https://www.amazon.com/dp/B07PNDBV4V)
**~~View all trending →~~**
## **What buyers say about chocolate lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Amazing Scent”*
**Moist/Dry**14%
*“Great moisturizer”*
**Soft Feel**9%
*“Buttery soft lips”*
**Value For Money**7%
*“Good deal”*
**Quality-Overall**6%
*“Good variety”*
**Gifting Purpose**6%
*“Good for gifts”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Flavor**3%
*“nice flavors”*
**Texture/Consistency-Overall**2%
*“The consistency”*
**Adhesion/Stickiness**1%
*“they go on smoothly without feeling too sticky”*
### **What buyers complain about **
**Smell**26%
*“there was no scent at all”*
**Moist/Dry**22%
*“nowhere near dry”*
**Quality-Overall**6%
*“Low quality”*
**Size-Overall**5%
*“Fairly small”*
**Adhesion/Stickiness**4%
*“It did have a stickier consistency”*
**Thickness**4%
*“none have ever had as thick of consistency or lasted as long as this EOS Super Balm”*
**Value For Money**4%
*“Not worth it”*
**Advertised Vs Actual Product**3%
*“Arrived not as pictured with doubles of bubble yum, twizzlers, and jolly rancher and none of the other ones”*
**Allergies**2%
*“These common formulas cause lip irritation”*
**Sensitivity-Overall**2%
*“not for those with sensitive skin”*
### **Top return reasons **
**Advertised Vs Actual Product**32%
**Smell**14%
**Value For Money**9%
**Size-Overall**6%
**Adhesion/Stickiness**5%
**Functionality-Overall**4%
**Flavor**4%
**Product Condition**4%
**Moist/Dry**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is chocolate lip balm profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 18 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the chocolate lip balm niche?**
- 4 brands and 134 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chocolate lip balm?**
- Top complaints mined from reviews: Smell, Moist/Dry, Quality-Overall. The return rate is 0.4%.
- **When does demand for chocolate lip balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the chocolate lip balm niche?**
- Listings span $2.40–$21.99; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 9,249 reviews — the moat a new listing must climb.
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