---
title: "Chocolate Cherry Hair Dye — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chocolate-cherry-hair-dye"
last_updated: "2026-08-11T00:12:52.135Z"
locale: en
meta:
description: "Niche score 47/100 · $119K/yr market · 396K searches/yr · $15.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $119K/yr market · 396K searches/yr · $15.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chocolate Cherry Hair Dye — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **chocolate cherry hair dye**
**Skip it**
Soft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 25Competition 56Returns 98Price range 71Avg price 75Brand share 51Review moat 19Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.92–$32.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 396K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****15,616**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chocolate cherry hair dye is a $119K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chocolate cherry hair dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 86%
**Open market**
**21%**
- L'Oreal Paris31% - Schwarzkopf26% - Madison Reed7% - ARCTIC FOX6% - AGE beautiful5% - Kristin Ess5%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -13.1% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chocolate-cherry-hair-dye/trend)
## **Top chocolate cherry hair dye search terms**
- **black cherry hair dye**99K/yr-2.3%2.2% conv. - **cherry cola hair dye**83K/yr-14.8%1.2% conv. - **chocolate cherry hair dye**51K/yr-25.7%3.3% conv. - **dark cherry hair dye**19K/yr+65.4%1.3% conv. - **cherry brown hair dye**32K/yr-17.6%0.9% conv. - **dark cherry red hair dye**27K/yr-51.2%1.1% conv. - **black red hair dye**10K/yr-13.7%0.9% conv. - **cherry chocolate hair dye**13K/yr-36.3%2.5% conv. - **black cherry hair color**9K/yr-7.0%1.6% conv. - **red black hair dye**9K/yr-6.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chocolate-cherry-hair-dye/search-terms)
## **Top chocolate cherry hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 36 (Chocolate Cherry) Deep Burgundy Brown Pack of 1 Hair Dye Kit**L'Oreal Paris**$12.42**4.7★1,397 rev](https://www.amazon.com/dp/B0000530ED) [2**Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye Permanent Intense Black with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures**Schwarzkopf**$8.21**4.6★1,680 rev](https://www.amazon.com/dp/B00TXSDBVK) [3**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 26 Black Cherry (Deepest Magenta) 1 Hair Dye Kit**L'Oreal Paris**$12.68**4.4★97 rev](https://www.amazon.com/dp/B0DHY7YCMG) [4**Schwarzkopf Keratin Permanent Hair Dye Cream 1.8 Ruby Noir Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System**Schwarzkopf**$11.27**4.5★7,300 rev](https://www.amazon.com/dp/B01829EL32) [5**Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free**Kristin Ess**$13.88**4.3★1,649 rev](https://www.amazon.com/dp/B0G4X4X1QX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Splat Midnight Black Cherry Semi Permanent Hair Dye Box Kit 1 At-Home Application Vegan & Cruelty-Free Red Hair Color Kit with Masque Lasts 30 Washes for Women and Men**Splat**$13.03**5,386 rev3mo ago](https://www.amazon.com/dp/B0GWFYWFD8) [**Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free**Kristin Ess**$13.88**1,649 rev7mo ago](https://www.amazon.com/dp/B0G4X4X1QX) [**Overtone Semi Permanent Hair Color Conditioner Cherry Chestnut 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.34**5,489 rev1y ago](https://www.amazon.com/dp/B0F1MDLBGQ) [**COLORCHARM Permanent Cream Hair Color 5RR Crimson 2 oz.**COLORCHARM**$9.64**473 rev1y ago](https://www.amazon.com/dp/B0DW5LFL5Z) [**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 26 Black Cherry (Deepest Magenta) 1 Hair Dye Kit**L'Oreal Paris**$12.68**97 rev1y ago](https://www.amazon.com/dp/B0DHY7YCMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Splat Midnight Black Cherry Semi Permanent Hair Dye Box Kit 1 At-Home Application Vegan & Cruelty-Free Red Hair Color Kit with Masque Lasts 30 Washes for Women and Men**Splat**$13.03**4.2★**▲ 359%**](https://www.amazon.com/dp/B0GWFYWFD8) [**Kristin Ess Hair Gloss in Cherry Cola Warm Red Brown - 4 Wk Semi Permanent Hair Dye Glaze - Color Depositing Conditioner & Brassy Toner for Vibrant Color Shine + Gloss Vegan Silicone & Ammonia Free**Kristin Ess**$13.88**4.3★**▲ 228%**](https://www.amazon.com/dp/B0G4X4X1QX) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★**▲ 140%**](https://www.amazon.com/dp/B07PYHSGYF) [**Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst) Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free 1 Pack**Madison Reed**$32.50**4.1★**▲ 57%**](https://www.amazon.com/dp/B0BJ39TCHD) [**ion Inspired By Nature Permanent Hair Color Black Cherry 3IR made from 100% naturallyderived polymers cruelty free vegan PPD free recyclable packaging 2.05 oz**ion**$10.63**3.8★**▲ 31%**](https://www.amazon.com/dp/B00WL9413K)
**~~View all trending →~~**
## **What buyers say about chocolate cherry hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Vibrant color”*
**Suitability Colored Hair**6%
*“It colored my hair so well”*
**Smell**5%
*“Also the smell is a pleasant mint”*
**Soft Feel**4%
*“Soft and vibrant”*
**Quality-Overall**4%
*“Overall I have no complaints”*
**Ease Of Use**3%
*“this is a really convenient option”*
**Coverage**3%
*“so good coverage too”*
**Value For Money**3%
*“Worth it”*
**Brightness/Shine/Glow**2%
*“It has a very natural shine”*
**Ease Of Application**2%
*“Easy application”*
### **What buyers complain about **
**Color**38%
*“disappointed by the color”*
**Suitability Colored Hair**8%
*“Not for light colored hair”*
**Functionality-Overall**5%
*“Did not work”*
**Stain Resistance**5%
*“stains everything”*
**Hair Related**3%
*“Hair falls out”*
**Color Fading/Discoloration**3%
*“by the end of the week the color had faded quite noticeably”*
**Value For Money**3%
*“it sucks spent 30 on this for it not to work”*
**Durability**3%
*“doesnt stay its been 5 months”*
**Allergies**2%
*“Allergic reaction”*
**Coverage**2%
*“was not impressed by the coverage”*
### **Top return reasons **
**Color**53%
**Suitability Colored Hair**15%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Leak-Proof**3%
**Value For Money**2%
**Product Condition**1%
**Size-Overall**1%
**Defective Material/Parts**1%
**Suitability Short Hair**1%
## **Common questions**
- **Is chocolate cherry hair dye profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the chocolate cherry hair dye niche?**
- 17 brands and 86 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in chocolate cherry hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- **When does demand for chocolate cherry hair dye peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chocolate cherry hair dye niche?**
- Listings span $7.92–$32.52; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 15,616 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)