---
title: "Chloes — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chloes"
last_updated: "2026-08-10T14:06:32.019Z"
locale: en
meta:
description: "Niche score 45/100 · $26K/yr market · 278K searches/yr · $48.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $26K/yr market · 278K searches/yr · $48.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chloes — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **chloes**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 6Growth 75Conversion 2Competition 50Returns 99Price range 52Avg price 94Brand share 17Review moat 74Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$48.34**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+60.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****547.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$14.77–$177.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$26K**
$26K/yr · 278K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, chloes is a $26K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chloes market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#141,140**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**4%**
- Chloe43% - Bleuet21% - Chloe Gifts Tee Women Girl Name Birthday Gifts18% - BTB Los Angeles7% - Sarcastic Birthday Chloe Name Gift Eat Sleep4% - Chloé2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +60.1% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chloes/trend)
## **Top chloes search terms**
- **chloe**155K/yr+26.0%0.5% conv. - **chol**36K/yr+325.6%0.0% conv. - **chole**29K/yr+187.8%0.1% conv. - **chlo**31K/yr+6.4%0.0% conv. - **cloe**19K/yr-1.5%0.2% conv. - **chloes**7K/yr+9.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chloes/search-terms)
## **Top chloes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chloe Personal Name Women Girl Funny Chloe Tote Bag**Chloe Gifts Tee Women Girl Name Birthday Gifts**$20.99**5.0★1 rev](https://www.amazon.com/dp/B0BNSZ5PX3) [2**Chloe by Chloe for Women Eau de Parfum Spray 2.5 Ounce**Chloe**$73.97**4.7★532 rev](https://www.amazon.com/dp/B00DZPGRCW) [3**BTB Los Angeles Womens Chloe Bag White One Size**BTB Los Angeles**$177.60**0.0★0 rev](https://www.amazon.com/dp/B0GGLS9SYF) [4**Chloe New By Chloe For Women Eau De Parfum Spray 1.6 Oz**Chloe**$51.71**4.6★2,391 rev](https://www.amazon.com/dp/B002XITZJ4) [5**Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra**Bleuet**$24.46**4.6★9 rev](https://www.amazon.com/dp/B0DCW9R4W7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bleuet Chloe Bandeau Bra | Seamless Wire-Free Comfort | Convertible Straps | Soft Modal Fabric | Sand**Bleuet**$28.37**0 rev7mo ago](https://www.amazon.com/dp/B0G6P6G1P5) [**Chlo Tote Bag**Chloé**$21.08**1 rev11mo ago](https://www.amazon.com/dp/B0FMT52XFT) [**BTB Los Angeles Womens Chloe Bag White One Size**BTB Los Angeles**$177.60**0 rev1y ago](https://www.amazon.com/dp/B0GGLS9SYF) [**Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra**Bleuet**$24.46**9 rev1y ago](https://www.amazon.com/dp/B0DCW9R4W7) [**Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra**Bleuet**$25.48**9 rev1y ago](https://www.amazon.com/dp/B0DCWBFW9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BTB Los Angeles Womens Chloe Bag White One Size**BTB Los Angeles**$177.60**0.0★**▲ 135%**](https://www.amazon.com/dp/B0GGLS9SYF) [**Chloe Classic Scalloped Leather Mary Jane White**L'Amour**$57.85**4.7★**▲ 134%**](https://www.amazon.com/dp/B08XY83GCD) [**Chloe Personalized Name Shirt Chloe First Name Tote Bag**Sarcastic Birthday Chloe Name Gift Eat Sleep**$18.58**5.0★**▲ 132%**](https://www.amazon.com/dp/B09HBDR6C9) [**Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra**Bleuet**$25.61**4.6★**▲ 132%**](https://www.amazon.com/dp/B0DCW8VHN9) [**Chloe V-Neck Bra | Teen and Tween Seamless Reversible & Breathable Bra**Bleuet**$24.46**4.6★**▲ 130%**](https://www.amazon.com/dp/B0DCW9R4W7)
**~~View all trending →~~**
## **What buyers say about chloes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Beautiful fragrance”*
**Gifting Purpose**5%
*“Perfect Gift for my mother”*
**Size-Overall**4%
*“Nice size”*
**Advertised Vs Actual Product**4%
*“The description sounded lovely”*
**Value For Money**3%
*“This price is fantastic if you're wanting to try these and/or use for a purse or travel”*
**Soft Feel**3%
*“Nice and soft”*
**Shape/Style**2%
*“Beautiful an elegant”*
**Durability**2%
*“Using it for years”*
**Brightness/Shine/Glow**1%
*“a beautiful bright sent”*
**Quality-Overall**1%
*“Excellent quality”*
### **What buyers complain about **
**Smell**48%
*“the scent does not last long”*
**Value For Money**10%
*“It's a little expensive”*
**Size-Overall**6%
*“Small”*
**Alcohol Content**4%
*“Half perfume half alcohol”*
**Ethical Trade/Fair Trade**4%
*“This is a scam”*
**Durability**3%
*“Does not last long”*
**Moist/Dry**2%
*“Dry disappointed”*
**Allergies**2%
*“Iritates my skin”*
**Leak-Proof**2%
*“it did start to leak pretty badly after a while”*
**Advertised Vs Actual Product**2%
*“Not the Same”*
### **Top return reasons **
**Size-Overall**38%
**Smell**25%
**Chest Fit**10%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Thin**3%
**Soft Feel**3%
**Ease Of Cleaning**3%
**Quality-Overall**3%
**Durability**1%
## **Common questions**
- **Is chloes profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chloes niche?**
- 9 brands and 69 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in chloes?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for chloes peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chloes niche?**
- Listings span $14.77–$177.60; the average listing price is $48.34 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.
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